10 strategies to build domain value with internet marketing

10 Strategies To Build Your

Domain Value for the Future

Jay Berkowitz www.TenGoldenRules.com

561-620-9121

Objectives• 10 strategies to make your domains

worth more in the future• Beyond Parking - Building a website• Accumulate Associated Assets• Creating Customer Relationships• Content Strategies• Social Media Strategies• Additional Revenue Opportunities• Advanced Tips

Recent MediaWall Street Journal

Recent MediaFOX Business TV

The first commercial Internet domain name (.com) was registered on 15 March 1985 under the name Symbolics.com by Symbolics Inc., a computer systems firm in Cambridge, Massachusetts.

By 1992 fewer than 15,000 dot.com domains were registered.

As of March 15, 2010 there were 84 million domain names, including 11.9 million online business and e-commerce sites, 4.3 million entertainment sites, 3.1 million finance related sites, and 1.8 million sports sites.[8]

Motor Trend Car of The Year

1995 Chrysler Cirrus

Super Bowl XXIX

1995

#1 - First Domain Name Opportunity

www.Facebook.com/TenGoldenRules

New ‘domain’ Opportunity

www.Twitter.com/TenGoldenRules

Strategy #1 Accumulate Associated

Assetsthat you can sell with

your Domain• Facebook ‘Fan’ Pages

• Twitter.com/yourdomain

• Blogger (BlogSpot)

• WordPress

• Other Social Media

Strategy #2 - Get Past Parking Pages

BlogGet your own free Blog

(website)

BlogBlogging is as easy as

sending email

Subscribe to read blogs

Read blogs on your phone (RSS)

Blog / Article

function

Navigation

Slogan

eMail and RSS

Subscriptions

New Website - with Parking Revenue

Where to get content – Guru.com

Where to get content – eZineArticles

Where to get content –

embed videos

Where to get content.Create videos.

Blendtec 100M views

Strategy #2Get Past Parking - Add content to your website

• Reason for people to return• People will subscribe = traffic• WordPress Blogs• Subscription tools• Guru, eLance• eZineArticles.com• Create and embed Video

#3 Internet Traffic is NOT Expensive

There are 100 Billion Searches each month! 68%

of them are on Google sites.

Keyword Research - Wordtracker

Build links TO your site

TenGoldenRules has 4,979 Links TO

the site

TenGoldenRules.com

Meta tags match content

GUS – Google Universal Search, adds video,

images, news

Google Adds ‘Recency’ to algorithm

Google Adds Site Speed to Algoritim

Strategy #3SEO = Free Traffic

• Add targeted KeyWords• Build Links• Code – Meta Tags, Internal Links• Optimize Images, Video• Recency = new content matters• Site Speed

Mario Armando Lavandeira, Jr. was an out of work actor 4 years ago today his blog generates $110,000 per month #4 MAKE CONTENT MAKE MONEY

Start with Google AdSense Revenue

Affiliate AdsShareASale, CJ.com,

Google Affiliate

$5 - $2500

Sponsored Social

Social Sponsorships

Strategy #4Make Content Make Money

• AdSense

• Affiliate Banners and Links

• Direct Ad Sales

• Sell Info Products

• Pay Per Post/Tweet

‘I know half of my Advertising is wasted… I just

don’t know which half’John Wanamaker

#5 You can measure ROI…to the penny

Pay Per Click

42

Advanced PPC Local, Checkout, Phone Number

Landing Page Performance + 44%

Strategy #5Pay Per Click Measure ROI to

the Penny• Drive Targeted Traffic

• Measure Performance to the Penny

• Google,Yahoo, BING

• Test Keywords, Ads, Offers

• Landing Page Testing

• Local, Checkout, Phone Number

#6 Create a UVP!

How To Earn Online Money From Affiliate Marketing By Alan Liew This short article is for the beginners who want to know that what is affiliate marketing and how to earn money from affiliate marketing. Let us start by defining the term “Affiliate Marketing”.

It is a simple concept. In affiliate marketing you are actually trying to sell the products of others. For every sale made by your reference, you will be getting a percentage of sales as your sales commission. There are many online stores and shops where people are selling their products. If you can refer the interested people to their websites, you will be earning a good amount of money every month.

Now let us discuss that how can you start this online business and what are the initial requirements. Although affiliate marketing can be done without having a

Free Tips and Tools to generate revenue from a Website

Home Articles Internet Marketing Strategies Video About Contact

Free Internet Profit Guide

* Traffic Generation Strategies

* Social Media for Profit

* Retention and Resales

First Name

Last Name

eMail

Click for FREE Guide

Strategy #6Create a UVP – Build a List

• Free Offers on the site

• ‘Free Profile’, Ebooks, Brochures Opt-In for eNewsletter

#6 Social Media TrafficFacebook Advertising

LinkedIn Advertising

Like Button

This is an example of a Like button outside of Facebook. If you click

on the Like button here and signed into Facebook, the action will

appear on your personal profile.

S-Commerce

Strategy #7Social Media Traffic

• Facebook and LinkedIn Ads target demographics

• Use Analytics to track

• Like Buttons!

• S-Commerce

.org

#8 Create Community

Google Page Rank 4/10

695 pages indexed ‘read’ by Google

SEO QuakeToolbar

Alexa Rank 325,985

544 Links TO the site

.org

Strategy #8Create Community

• NING, MemberGate

• Create a reason to communicate

• Stimulate Activity

Strategy #9Web Optimized PR

Select 3 Phrases Word Tracker or Keyword

Discovery

Add Keyword Phrases to Headline, Subhead, First

Paragraph, Middle and End

Add Release to Site First!!!

Distribute Press Releases Through A

Wire Service

Strategy #9Web Optimized PR

• Add Keywords to title and body of release

• Add to site first!

• Let it Index

• Wire Distribution

#10 Reputation Management

Proactively own Page 1 of Google

Do It Yourself Online Reputation Management

Herb Tapin and Craig Agranoff

Strategy #10Online Reputation

Management• Monitor your brand in Social Media: Google

Alerts, Technorati, Google Blog Search, Radian6

• Develop a dialogue with your customers and prospects

• Protect your reputation: Knowem.com, Claim.io, Wikipedia, Facebook Page, SlideShare, YouTube Channel, Squidoo, Google Places, Work.com, Howto.com, Yelp, Yellow / White Pages,

• Be Genuine. Be Transparent. Experiment.

10 Strategies To Build Your Domain Value for the Future

1. It’s 1995! Own Associated Assets2. Get Past Parking – Add Content 3. Traffic is Not Expensive (SEO)4. Make Content Make Money5. Pay Per Click6. UVP & List Building 7. Social Media Traffic8. Create Community9. Press Releases10.Reputation Management.

What is TenGoldenRules?

What is TenGoldenRules.com?

Social Media

What is TenGoldenRules.com?

Social Media

What is TenGoldenRules.com?

Blogs

What is TenGoldenRules.com?

Video

What is TenGoldenRules.com?

Search Engine Marketing

What is TenGoldenRules.com?

Landing Pages & Conversion

What is TenGoldenRules.com?

Viral Marketing

What is TenGoldenRules.com?

Affiliate Program Management

What is TenGoldenRules.com?

eNewsletters

What is TenGoldenRules.com?

New Program Launch Strategy

1. Top 10 Priorities - do 1 thing today!2. Please ‘pay-it-forward’• Join the Conversation! Podcast 206-888-6606• Be my friend! Linked In, Twitter @jayberkowitz• Speaking Opportunities• Consulting, Search, Conversion, Affiliate3. http://presentations.tengoldenrules.com

4. f/u5. Q&A

10 Strategies To Build Your

Domain Value for the Future