10 strategies to build domain value with internet marketing
DESCRIPTION
The presentation explored the most effective internet marketing strategies to make domain names more valuable.Topics covered:- New ways to drive domain traffic through internet advertising and website promotions - Facebook Marketing strategies with Facebook Fan Pages and Facebook Likes- The most effective tactics for search engine marketing - Web site marketing tips - New strategies to make money using social media - Rapid content development strategies - New awareness building techniques - Article Marketing with ezinearticles.com- Video and YouTube Marketing- Create a Tribe or Community on your websiteTRANSCRIPT
10 Strategies To Build Your
Domain Value for the Future
Jay Berkowitz www.TenGoldenRules.com
561-620-9121
Objectives• 10 strategies to make your domains
worth more in the future• Beyond Parking - Building a website• Accumulate Associated Assets• Creating Customer Relationships• Content Strategies• Social Media Strategies• Additional Revenue Opportunities• Advanced Tips
Recent MediaWall Street Journal
Recent MediaFOX Business TV
The first commercial Internet domain name (.com) was registered on 15 March 1985 under the name Symbolics.com by Symbolics Inc., a computer systems firm in Cambridge, Massachusetts.
By 1992 fewer than 15,000 dot.com domains were registered.
As of March 15, 2010 there were 84 million domain names, including 11.9 million online business and e-commerce sites, 4.3 million entertainment sites, 3.1 million finance related sites, and 1.8 million sports sites.[8]
Motor Trend Car of The Year
1995 Chrysler Cirrus
Super Bowl XXIX
1995
#1 - First Domain Name Opportunity
www.Facebook.com/TenGoldenRules
New ‘domain’ Opportunity
www.Twitter.com/TenGoldenRules
Strategy #1 Accumulate Associated
Assetsthat you can sell with
your Domain• Facebook ‘Fan’ Pages
• Twitter.com/yourdomain
• Blogger (BlogSpot)
• WordPress
• Other Social Media
Strategy #2 - Get Past Parking Pages
BlogGet your own free Blog
(website)
BlogBlogging is as easy as
sending email
Subscribe to read blogs
Read blogs on your phone (RSS)
Blog / Article
function
Navigation
Slogan
eMail and RSS
Subscriptions
New Website - with Parking Revenue
Where to get content – Guru.com
Where to get content – eZineArticles
Where to get content –
embed videos
Where to get content.Create videos.
Blendtec 100M views
Strategy #2Get Past Parking - Add content to your website
• Reason for people to return• People will subscribe = traffic• WordPress Blogs• Subscription tools• Guru, eLance• eZineArticles.com• Create and embed Video
#3 Internet Traffic is NOT Expensive
There are 100 Billion Searches each month! 68%
of them are on Google sites.
Keyword Research - Wordtracker
Build links TO your site
TenGoldenRules has 4,979 Links TO
the site
TenGoldenRules.com
Meta tags match content
GUS – Google Universal Search, adds video,
images, news
Google Adds ‘Recency’ to algorithm
Google Adds Site Speed to Algoritim
Strategy #3SEO = Free Traffic
• Add targeted KeyWords• Build Links• Code – Meta Tags, Internal Links• Optimize Images, Video• Recency = new content matters• Site Speed
Mario Armando Lavandeira, Jr. was an out of work actor 4 years ago today his blog generates $110,000 per month #4 MAKE CONTENT MAKE MONEY
Start with Google AdSense Revenue
Affiliate AdsShareASale, CJ.com,
Google Affiliate
$5 - $2500
Sponsored Social
Social Sponsorships
Strategy #4Make Content Make Money
• AdSense
• Affiliate Banners and Links
• Direct Ad Sales
• Sell Info Products
• Pay Per Post/Tweet
‘I know half of my Advertising is wasted… I just
don’t know which half’John Wanamaker
#5 You can measure ROI…to the penny
Pay Per Click
42
Advanced PPC Local, Checkout, Phone Number
Landing Page Performance + 44%
Strategy #5Pay Per Click Measure ROI to
the Penny• Drive Targeted Traffic
• Measure Performance to the Penny
• Google,Yahoo, BING
• Test Keywords, Ads, Offers
• Landing Page Testing
• Local, Checkout, Phone Number
#6 Create a UVP!
How To Earn Online Money From Affiliate Marketing By Alan Liew This short article is for the beginners who want to know that what is affiliate marketing and how to earn money from affiliate marketing. Let us start by defining the term “Affiliate Marketing”.
It is a simple concept. In affiliate marketing you are actually trying to sell the products of others. For every sale made by your reference, you will be getting a percentage of sales as your sales commission. There are many online stores and shops where people are selling their products. If you can refer the interested people to their websites, you will be earning a good amount of money every month.
Now let us discuss that how can you start this online business and what are the initial requirements. Although affiliate marketing can be done without having a
Free Tips and Tools to generate revenue from a Website
Home Articles Internet Marketing Strategies Video About Contact
Free Internet Profit Guide
* Traffic Generation Strategies
* Social Media for Profit
* Retention and Resales
First Name
Last Name
Click for FREE Guide
Strategy #6Create a UVP – Build a List
• Free Offers on the site
• ‘Free Profile’, Ebooks, Brochures Opt-In for eNewsletter
#6 Social Media TrafficFacebook Advertising
LinkedIn Advertising
Like Button
This is an example of a Like button outside of Facebook. If you click
on the Like button here and signed into Facebook, the action will
appear on your personal profile.
S-Commerce
Strategy #7Social Media Traffic
• Facebook and LinkedIn Ads target demographics
• Use Analytics to track
• Like Buttons!
• S-Commerce
.org
#8 Create Community
Google Page Rank 4/10
695 pages indexed ‘read’ by Google
SEO QuakeToolbar
Alexa Rank 325,985
544 Links TO the site
.org
Strategy #8Create Community
• NING, MemberGate
• Create a reason to communicate
• Stimulate Activity
Strategy #9Web Optimized PR
Select 3 Phrases Word Tracker or Keyword
Discovery
Add Keyword Phrases to Headline, Subhead, First
Paragraph, Middle and End
Add Release to Site First!!!
Distribute Press Releases Through A
Wire Service
Strategy #9Web Optimized PR
• Add Keywords to title and body of release
• Add to site first!
• Let it Index
• Wire Distribution
#10 Reputation Management
Proactively own Page 1 of Google
Do It Yourself Online Reputation Management
Herb Tapin and Craig Agranoff
Strategy #10Online Reputation
Management• Monitor your brand in Social Media: Google
Alerts, Technorati, Google Blog Search, Radian6
• Develop a dialogue with your customers and prospects
• Protect your reputation: Knowem.com, Claim.io, Wikipedia, Facebook Page, SlideShare, YouTube Channel, Squidoo, Google Places, Work.com, Howto.com, Yelp, Yellow / White Pages,
• Be Genuine. Be Transparent. Experiment.
10 Strategies To Build Your Domain Value for the Future
1. It’s 1995! Own Associated Assets2. Get Past Parking – Add Content 3. Traffic is Not Expensive (SEO)4. Make Content Make Money5. Pay Per Click6. UVP & List Building 7. Social Media Traffic8. Create Community9. Press Releases10.Reputation Management.
What is TenGoldenRules?
What is TenGoldenRules.com?
Social Media
What is TenGoldenRules.com?
Social Media
What is TenGoldenRules.com?
Blogs
What is TenGoldenRules.com?
Video
What is TenGoldenRules.com?
Search Engine Marketing
What is TenGoldenRules.com?
Landing Pages & Conversion
What is TenGoldenRules.com?
Viral Marketing
What is TenGoldenRules.com?
Affiliate Program Management
What is TenGoldenRules.com?
eNewsletters
What is TenGoldenRules.com?
New Program Launch Strategy
1. Top 10 Priorities - do 1 thing today!2. Please ‘pay-it-forward’• Join the Conversation! Podcast 206-888-6606• Be my friend! Linked In, Twitter @jayberkowitz• Speaking Opportunities• Consulting, Search, Conversion, Affiliate3. http://presentations.tengoldenrules.com
4. f/u5. Q&A
10 Strategies To Build Your
Domain Value for the Future