1 the shopper’s linear journey awarenessinterestdesireaction

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The Shopper’s Linear Journey

Awareness Interest Desire Action

2

Over-the-air Radio

Digital Billboards

Search

Ads

Microsites

Cinema

Satellite TVPrint

Online Videos

In-game AdvertisingViral Video

Online Radio

Social Network Profiles

Sponsorship

Mobile Apps

Direct Mail

Mobile PhoneAdvertising

Public Relations

Online DisplayBanners

Email Marketing

Posters

Microblogging

More Puzzle Pieces Than Ever

3

The Shopper’s Multi-channel Journey

Source: Google ZMOT

Awareness

TV, Radio, Outdoor

Social Point of Purchase

Print

Online

4

As both and media and marketing services provider, our unique perspective on how all “the pieces” fit together enables us to build solutions that drive results.

Media/Marketing Integration

Over-the-air Radio

Digital Billboards

Search

AdsMicrosites Cinema

Satellite TV

Online Videos

In-game Advertising

Viral Video

Online Radio

Social Network Profiles

Sponsorship

Mobile Apps

Direct Mail

Mobile PhoneAdvertising

Public Relations

Online DisplayBanners

Email Marketing

Posters

Microblogging

5

Three Essential Elements Are Needed

EngagedAudiences

Integrated Marketing Expertise

Marketing “Toolbox”

Media/Marketing

Integration

6

Local News

Print Edition

.com Edition

Mobile Edition

SpecificInterest

Social Networks

Engaged

Audiences.com Edition

7

Local News

Print Edition

.com Edition

Mobile Edition

SpecificInterest

Social Networks

Engaged

Audiences.com Edition

8

Local News

Print Edition

.com Edition

Mobile Edition

SpecificInterest

Social Networks

Engaged

Audiences Print Edition

9

Local News

Print Edition

.com Edition

Mobile Edition

SpecificInterest

Social Networks

Engaged

Audiences

Mobile Edition

10

Tools & Services

Search Engine Optimization

Pay-Per-Click

Mobile Advertising

Email Marketing

Social Publishing

Web Development

Retargeting

Maps/Reputation Management

Video

Loyalty Card App

Display Advertising (print and web editions)

Sophisticated Ways to Reach Audiences

Marketing “Toolbox”

11

Analyzing Buyer Trends & Behaviors

Research

Monitor Plus

Data

Marketing “Toolbox”

12

Engaged

Audiences

Engaged consumers and the means to reach them — but we are still not done.

It requires the know how to combine them in ways that drive customers to act.

Marketing “Toolbox”

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Determining Objectives

Increase Local Exposure

Generate Traffic

Improve User Experience

Initiate Engagement

Increase Conversations

Drive ROI

Planning Process

Client Overview

Customers

Competitors

Strategy

Develop the “Big Idea”

Budget

Build the Marketing Plan

Success Metrics and Optimization

Resource Capabilities

Consumer Segmentation & Targeting

Brand Development, Naming & Logo Design

Positioning & Messaging

Market Research & Analysis

Content Planning & Development

Integrated Marketing Expertise

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We've re-imagined what a local media company can be to help you solve the puzzle and grow your business.

Engaged

Audiences

Integrated Marketing Expertise

Marketing “Toolbox”+ + = ROI