1 the shopper’s linear journey awarenessinterestdesireaction
TRANSCRIPT
1
The Shopper’s Linear Journey
Awareness Interest Desire Action
2
Over-the-air Radio
Digital Billboards
Search
Ads
Microsites
Cinema
Satellite TVPrint
Online Videos
In-game AdvertisingViral Video
Online Radio
Social Network Profiles
Sponsorship
Mobile Apps
Direct Mail
Mobile PhoneAdvertising
Public Relations
Online DisplayBanners
Email Marketing
Posters
Microblogging
More Puzzle Pieces Than Ever
3
The Shopper’s Multi-channel Journey
Source: Google ZMOT
Awareness
TV, Radio, Outdoor
Social Point of Purchase
Online
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As both and media and marketing services provider, our unique perspective on how all “the pieces” fit together enables us to build solutions that drive results.
Media/Marketing Integration
Over-the-air Radio
Digital Billboards
Search
AdsMicrosites Cinema
Satellite TV
Online Videos
In-game Advertising
Viral Video
Online Radio
Social Network Profiles
Sponsorship
Mobile Apps
Direct Mail
Mobile PhoneAdvertising
Public Relations
Online DisplayBanners
Email Marketing
Posters
Microblogging
5
Three Essential Elements Are Needed
EngagedAudiences
Integrated Marketing Expertise
Marketing “Toolbox”
Media/Marketing
Integration
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Local News
Print Edition
.com Edition
Mobile Edition
SpecificInterest
Social Networks
Engaged
Audiences.com Edition
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Local News
Print Edition
.com Edition
Mobile Edition
SpecificInterest
Social Networks
Engaged
Audiences.com Edition
8
Local News
Print Edition
.com Edition
Mobile Edition
SpecificInterest
Social Networks
Engaged
Audiences Print Edition
9
Local News
Print Edition
.com Edition
Mobile Edition
SpecificInterest
Social Networks
Engaged
Audiences
Mobile Edition
10
Tools & Services
Search Engine Optimization
Pay-Per-Click
Mobile Advertising
Email Marketing
Social Publishing
Web Development
Retargeting
Maps/Reputation Management
Video
Loyalty Card App
Display Advertising (print and web editions)
Sophisticated Ways to Reach Audiences
Marketing “Toolbox”
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Analyzing Buyer Trends & Behaviors
Research
Monitor Plus
Data
Marketing “Toolbox”
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Engaged
Audiences
Engaged consumers and the means to reach them — but we are still not done.
It requires the know how to combine them in ways that drive customers to act.
Marketing “Toolbox”
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Determining Objectives
Increase Local Exposure
Generate Traffic
Improve User Experience
Initiate Engagement
Increase Conversations
Drive ROI
Planning Process
Client Overview
Customers
Competitors
Strategy
Develop the “Big Idea”
Budget
Build the Marketing Plan
Success Metrics and Optimization
Resource Capabilities
Consumer Segmentation & Targeting
Brand Development, Naming & Logo Design
Positioning & Messaging
Market Research & Analysis
Content Planning & Development
Integrated Marketing Expertise
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We've re-imagined what a local media company can be to help you solve the puzzle and grow your business.
Engaged
Audiences
Integrated Marketing Expertise
Marketing “Toolbox”+ + = ROI