09 personas task analysis

PERSONAS, SCENARIOS, TASK ANALYSIS

Surveys Interviews Focus groups Ethnography

Data Analysis

User Research

Personas Scenarios Use Cases HTA

Requirements Definition

PERSONAA composite profile of a typical user representative of a user (stakeholder) group.

PERSONA

Undergraduate CGT student

Name: …

Age: …

From: …

Interests: …

Typical day: …

Computer/Internet use: …

Relevant goals: …

Relevant behaviors: …

WHY PERSONAS?

Design for SPECIFIC individuals with SPECIFIC needs.

REMEMBER!

Personas are based on research!

Surveys Interviews Focus groups Ethnography

Data Analysis

User Research

Personas Scenarios Use Cases HTA

Requirements Definition

SCENARIO

A specific story describing how a persona would interact with the product over the course of a day.

SCENARIO

Surveys Interviews Focus groups Ethnography

Data Analysis

User Research

Personas Scenarios Use Cases HTA

Requirements Definition

USE CASE

Step-by-step description of how a persona would accomplish a typical task, including system responses.

USE CASE: DOWNLOAD COURSE SYLLABUS• Brenda types in URL

• System displays login page

• Brenda enters user name & password

• System displays list of courses

• Brenda clicks course link

• System displays course home page

• Brenda searches for syllabus, clicks syllabus

• System asks: Open or Save?

• Brenda clicks Save

• System asks Where?

• Brenda selects destination folder; clicks OK

• System initiates download

Surveys Interviews Focus groups Ethnography

Data Analysis

User Research

Personas Scenarios Use Cases HTA

Requirements Definition

HIERARCHICAL TASK ANALYSIS

Break-down of a typical task into the smallest sub-tasks.

HIERARCHICAL TASK ANALYSIS

REQUIREMENTS DEFINITION

List of information, features, capabilities personas require to accomplish their goals.

Surveys Interviews Focus groups Ethnography

Data Analysis

User Research

Personas Scenarios Use Cases HTA

Requirements Definition

ANNOUNCEMENTS

1. Personas, Scenarios Assignment