09 personas task analysis
DESCRIPTION
TRANSCRIPT
PERSONAS, SCENARIOS, TASK ANALYSIS
Surveys Interviews Focus groups Ethnography
Data Analysis
User Research
Personas Scenarios Use Cases HTA
Requirements Definition
PERSONAA composite profile of a typical user representative of a user (stakeholder) group.
PERSONA
Undergraduate CGT student
Name: …
Age: …
From: …
Interests: …
Typical day: …
Computer/Internet use: …
Relevant goals: …
Relevant behaviors: …
WHY PERSONAS?
Design for SPECIFIC individuals with SPECIFIC needs.
REMEMBER!
Personas are based on research!
Surveys Interviews Focus groups Ethnography
Data Analysis
User Research
Personas Scenarios Use Cases HTA
Requirements Definition
SCENARIO
A specific story describing how a persona would interact with the product over the course of a day.
SCENARIO
Surveys Interviews Focus groups Ethnography
Data Analysis
User Research
Personas Scenarios Use Cases HTA
Requirements Definition
USE CASE
Step-by-step description of how a persona would accomplish a typical task, including system responses.
USE CASE: DOWNLOAD COURSE SYLLABUS• Brenda types in URL
• System displays login page
• Brenda enters user name & password
• System displays list of courses
• Brenda clicks course link
• System displays course home page
• Brenda searches for syllabus, clicks syllabus
• System asks: Open or Save?
• Brenda clicks Save
• System asks Where?
• Brenda selects destination folder; clicks OK
• System initiates download
Surveys Interviews Focus groups Ethnography
Data Analysis
User Research
Personas Scenarios Use Cases HTA
Requirements Definition
HIERARCHICAL TASK ANALYSIS
Break-down of a typical task into the smallest sub-tasks.
HIERARCHICAL TASK ANALYSIS
REQUIREMENTS DEFINITION
List of information, features, capabilities personas require to accomplish their goals.
Surveys Interviews Focus groups Ethnography
Data Analysis
User Research
Personas Scenarios Use Cases HTA
Requirements Definition
ANNOUNCEMENTS
1. Personas, Scenarios Assignment