02 what designers do

Design 200: Introduction to Design Department of DesignThe Ohio State University

What do designers do?

Design 200: Introduction to Design Department of DesignThe Ohio State University

An Over Simplification• Designers create and provide creative solutions to

creative problems through the use of a systematic process.

Design 200: Introduction to Design Department of DesignThe Ohio State University

Three Disciplines• In the Department of Industrial, Interior, and Visual

Communication Design at The Ohio State University, we focus on three (obvious) disciplines:

• Industrial Design (Product Design?)

• Interior Space Design (Interior Architecture?)

• Visual Communication Design (Graphic Design?)

Design 200: Introduction to Design Department of DesignThe Ohio State University

Industrial Design

Design 200: Introduction to Design Department of DesignThe Ohio State University

Industrial Designers Society of America

• “Industrial design is the professional service of creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer.”

Design 200: Introduction to Design Department of DesignThe Ohio State University

What do they design?Consumer Products

• Appliances

• Personal Hygiene

• Tools

• Sporting Goods

Transportation Vehicles

• Planes, trains, automobiles, buses, watercraft.

Design 200: Introduction to Design Department of DesignThe Ohio State University

What do they design?Consumer Electronics

• Stereo and video equipment.

• Computers and peripherals.

Medical

• Diagnostic equipment.

• Treatment equipment.

Design 200: Introduction to Design Department of DesignThe Ohio State University

What do they design?Exhibits & Displays

• Trade shows and exhibitions.

Furniture

• Office, home, institutional.

• Seating.

Footware

• Athletic.

Design 200: Introduction to Design Department of DesignThe Ohio State University

Primary Considerations

• Creation of new products vs. re-evaluation of existing products.

• Creating the look and feel of a product to communicate the intended uses and functions.

• Selection of materials and processes to realize the functioning product.

Design 200: Introduction to Design Department of DesignThe Ohio State University

Interior Space Design

Design 200: Introduction to Design Department of DesignThe Ohio State University

American Society of Interior Designers

• “Interior design is the total creative solution for a programmed interior. It encompasses the conceptual planning, aesthetic and technical solutions applied to achieve the desired result. A ‘programmed interior’ is for a specific intended purpose or use of the built environment.”

Design 200: Introduction to Design Department of DesignThe Ohio State University

First some clarification.

Architects

• concerned more with load bearing structure, thinking about the macro level and contextual, outside in aspects. Less of the human element.

Interior Decorators

• create environments highly specialized and tailored to a specific user. Generally concerned with Residential applications.

Design 200: Introduction to Design Department of DesignThe Ohio State University

First some clarification.

Interior Space Designers

• draw upon many areas of expertise to create complex, functional, public environments that address the needs of large groups of users.

Design 200: Introduction to Design Department of DesignThe Ohio State University

What do they design?Governmental & Institutional

• Entertainment Venues.

• Corporate Offices.

• Libraries, Banks, Museums, etc...

Retail & Commercial

• Brand Stores

• Point-of-Purchase Displays

• Trade show & Exhibition Displays

Design 200: Introduction to Design Department of DesignThe Ohio State University

What do they design?Hospitality

• Restaurants

• Hotels

Healthcare Facilities

• Hospitals

• Clinics

• Doctors Offices

Design 200: Introduction to Design Department of DesignThe Ohio State University

Primary Considerations

• Improving the quality of life in these spaces.

• Enhance the function and quality of interior spaces.

• Increase productivity.

• Protect the health, safety, and welfare of the public.

Design 200: Introduction to Design Department of DesignThe Ohio State University

Visual Communication Design

Design 200: Introduction to Design Department of DesignThe Ohio State University

American Institute of Graphic Arts (AIGA)

• “The disciplines represented in the profession range from book and type design through the traditional communication design disciplines to the newer disciplines of interaction design, experience design and motion graphics.”

Design 200: Introduction to Design Department of DesignThe Ohio State University

What do they design?Print

• Corporate Identities, Logos, Letterheads, Business Cards, Annual Reports, Brochures, Posters, etc...

• Package Design

• Layout Design for Books, Magazines, and other printed media.

• Photography & Illustration.

Design 200: Introduction to Design Department of DesignThe Ohio State University

What do they design?Environmental Graphics

• Way-finding & Signage

• Super Graphics

Multimedia

• Web Design

• Animation and Time Based Media

• Interactive Media such as DVDs or Flash.

Typography and Type Design. (not just print)

Design 200: Introduction to Design Department of DesignThe Ohio State University

Primary Considerations

• Inform, Educate, Persuade, and Entertain.

• Translating a specific message from a client to a specific audience using the visual language.

Design 200: Introduction to Design Department of DesignThe Ohio State University

VC for every designer.

Design 200: Introduction to Design Department of DesignThe Ohio State University

SymbolismSymbol

• An abstracted message that is more open to interpretation

• Culturally learned

Design 200: Introduction to Design Department of DesignThe Ohio State University

SymbolismIcon

• Realistic representation of an object

Design 200: Introduction to Design Department of DesignThe Ohio State University

SymbolismMetaphor

• Parallel created to make a concept easier to grasp

Design 200: Introduction to Design Department of DesignThe Ohio State University

TypographyManipulating letterforms and text to conform to a visual hierarchy.

• Weights & Typefaces (bold, italic, font, etc...)

• Kerning

• Leading

• Grids, Columns, Groupings, etc...

Design 200: Introduction to Design Department of DesignThe Ohio State University

TypographySerif vs. Sans Serif

• Serif is easier for the reader in a large body of text. Tends to communicate a more traditional aesthetic.

• Sans serif is quicker to scan for short headlines or signs.Tends to communicate a more modern aesthetic.

Design 200: Introduction to Design Department of DesignThe Ohio State University

Photography vs. Illustration

Photography

• An image recorded by a camera which contains great accuracy and fidelity of detail.

Design 200: Introduction to Design Department of DesignThe Ohio State University

Photography vs. Illustration

Illustration

• To clarify by use of examples or creative representation.

Design 200: Introduction to Design Department of DesignThe Ohio State University

Visual Synthesis

• The combining of separate visual elements or ideas to form a coherent whole