"Как достичь успеха на мобильных платформах", wibe...

How to Win on MobileJune 15, 2012

Agenda

How to win on mobile• How much revenue do you want to make?• Who is your fan-base?• Brand ≠ Product• Fan acquisition• Advertising / X-promotions• Premium Business vs. F2P + VI

Trends

iPad sales surpassed HP, Lenovo, Dell, and Acer PC sales combined

220M iPhones80M iPads 60M iPod Touches

to date2012:

488M Smart Phonesvs.

415M PCs

67M Xbox 360s to date

App Store Statistics

• Apple’s app store records 30 billion downloads, tops 650,000 apps

• 225,000 built specifically for the iPad• the average iOS user owns 65 apps and a big

chunk of that consists of glorious, “costless” apps

• Android revenue 25% of iOS• iPad revenue 30% of iOS• iPad 2.4X ARPU vs. iPhone

Why Partner with Big Fish?

• 2/3 of apps fail to reach 1,000 downloads in their first year of release

• Our apps are downloaded an average of 250K+ times within the first month of release

Who Are You Targeting?Here Are Our Customers

The Most TrustedWorld Leader in Premium Casual

• 150+ mobile titles, 50+ in top 10 ranking• 100+ mobile developers • 1.5M downloads per day on PC• 1.5B downloads• 3 rankings: grossing, free, paid

#4 in Sales on iPad in the World

Social

Immers ion

Top 10 Grossing on iOS & Android

Card Ace Casino

What Are Your Needs?

• Is your goal a high rev-share or high revenues?• Audience / reach• Production expertise in F2P and Premium• QA, Porting, Localizing into 10 languages• Usability / Playability Analytics• Advertising budget/ social channels / PR• Discoverability and campaign analytics• Apple featuring limited upside• F2P 100s of titles already, games get lost

• Move mobile to #1 casual game PC app store in the world• Monetize long tail through cloud, games as a service

Thank you