"Как достичь успеха на мобильных платформах", wibe...
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Конференция White Nights: Mobile Games Conference (http://wncong.com)TRANSCRIPT
How to Win on MobileJune 15, 2012
Agenda
How to win on mobile• How much revenue do you want to make?• Who is your fan-base?• Brand ≠ Product• Fan acquisition• Advertising / X-promotions• Premium Business vs. F2P + VI
Trends
iPad sales surpassed HP, Lenovo, Dell, and Acer PC sales combined
220M iPhones80M iPads 60M iPod Touches
to date2012:
488M Smart Phonesvs.
415M PCs
67M Xbox 360s to date
App Store Statistics
• Apple’s app store records 30 billion downloads, tops 650,000 apps
• 225,000 built specifically for the iPad• the average iOS user owns 65 apps and a big
chunk of that consists of glorious, “costless” apps
• Android revenue 25% of iOS• iPad revenue 30% of iOS• iPad 2.4X ARPU vs. iPhone
Why Partner with Big Fish?
• 2/3 of apps fail to reach 1,000 downloads in their first year of release
• Our apps are downloaded an average of 250K+ times within the first month of release
Who Are You Targeting?Here Are Our Customers
The Most TrustedWorld Leader in Premium Casual
• 150+ mobile titles, 50+ in top 10 ranking• 100+ mobile developers • 1.5M downloads per day on PC• 1.5B downloads• 3 rankings: grossing, free, paid
#4 in Sales on iPad in the World
Social
Immers ion
Top 10 Grossing on iOS & Android
Card Ace Casino
What Are Your Needs?
• Is your goal a high rev-share or high revenues?• Audience / reach• Production expertise in F2P and Premium• QA, Porting, Localizing into 10 languages• Usability / Playability Analytics• Advertising budget/ social channels / PR• Discoverability and campaign analytics• Apple featuring limited upside• F2P 100s of titles already, games get lost
• Move mobile to #1 casual game PC app store in the world• Monetize long tail through cloud, games as a service
Thank you