thinking mobile mobile apps & mobility by alan brogan md
Post on 29-Dec-2015
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Key Stats Ireland• Desktop- Dropped from 77% to 56% in 2 years. • Mobile – Same period x2 from 15% to 31%.• 2016 - Predicted to overtake desktop• Global Last Xmas 60% Amazon customers were mobile
Mobile Websites
• Sales Funnel: Key element of the sale process• User experience should be good• Search engine performance- new Google policy
Mobile Apps Overview
• Fastest growing industry of all time ahead of oil, gold & internet.
• Bigger than the internet: In 2014 the use of apps overtook the use of websites.
• Twice as likely to use your business: Research is some industries.
What is a Mobile Apps?
• Short for ‘application software’.• Provides a service• Lives on your phone interface for easy accessibility
Mobile App v Mobile website?
• Informational v functionality… down to features• Higher usage rates and visits.• Communication … push notifications. • On line & off line integration …. Loyalty, vouchers, etc
Considerations for apps
• Audience & target market• What are the big players doing?• Type of business• What value can I offer? Loyalty or incentive. • Cost and ROI?• How well do you engage with your customers off line or
online?
New v Existing Customers?
• The features can often be primarily for existing customers• But it should be integrated with your other marketing and
this can attract new customers.
Managing for Success
• Think about your customers and have useful features…. Event calendars, offers, information.
• Keep it fresh with new content.• Build your apps reputation.• Build a plan to consistently market it.. Instore staff, download
incentives, social media, etc.
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