social media and an online presence is where professional recruitment is headed… are you ready? ...

Marketing Yourself Through Social Media

Welcome!

Social media and an online presence is where professional recruitment is headed… Are you ready?

Learn tricks to promote a positive online presence through the following sites:› Facebook› Twitter› Blogs› Personal Websites› LinkedIn

Build Your Professional Brand

Employers are looking online for information about you….

Personal vs. Professional

Personal Post with ease Separate accounts

Professional Apps (indeed,

idealist, international)

Connect with LinkedIn

‘Like’ popular sites Show off your work

(slideshare) Post your job search

status

Secure browsing tip: Even if you have your privacy settings customized, you need a secure connection to

truly ensure your privacy.

Go to Account and

select Account Settings

Select Account Security and click on "change".

Check the box for secure browsing.  This will allow you to use Facebook on a secure connection, helping to ensure your privacy.

Customize your privacy settings: You can control who has access to which information you share on Facebook.

Go to Account and select ‘Privacy Settings’

Select the "Customize

settings" option at the bottom of the

page.

You can select who can see various portions of your profile.  To do this,  click

on the drop down menu and select from the options.

CREATING A PROFESSIONAL FACEBOOK PAGE

https://www.facebook.com/pages/create.php

CREATING A PROFESSIONAL FACEBOOK PAGE

Add your professional content!

CREATING A PROFESSIONAL FACEBOOK PAGE

Make sure to publish your page!

Twitter 101

Personal› Daily deals› Giveaways› Current events› Celebrities› Hobbies› Favorite shows

Professional› Job Search› Networking› Updates on

companies› Your search status

updates› Take a look at

more ideas: http://jobmob.co.il/blog/beginners-guide-find-a-job-with-twitter/

Build Your NetworkDon’t know where to start? Twitter suggestions Interest groups Find friends Follow companies

of interest Follow

organizations of interest

Mobile Twitter

- Send and receive tweets on the fly

- Cell phone friendly

- Free of charge- Easy to sign up

TweetMyJOBS

Select which �'channels' (JobChannels™) to receive INSTANT notification of jobs.

A channel is by location and job.

TweetMyJOBS

Additional resources: Identify specific companies Social Profile Free tools & resources

TweetDeck

Connect your social media accounts› Computer desktop› Smart phone› Google chrome

Similar resources:› HootSuite› Seesmic› Buzzom

Personal Websites

Personal Website

Where?› yola.com› More about domains….

What?› Privacy on resume› Projects (photos, writing samples, videos,

descriptions, testimonials) On resume?

› Under heading› Include on your social media links

http://www.blogger.comhttp://www.tumblr.comhttp://www.wordpress.com

Make sure your post is:• Relevant• Professional• Current

http://www.rachel-levy.com/

Check out career blogshttp://tinyurl.com/47ne5cr

http://www.lindseypollak.com/blog

Digital Business Cardscontxts.com/

Just the facts

2010 – more than 90 million members in over 200 countries and territories.

2010 – almost two billion people searches

January 2011 – executives from all Fortune 500 Companies are on LinkedIn.

End of 2010 - 69 of the Fortune 100 companies utilize LinkedIn to recruit new employees

Benefits

Organize contacts› You never know WHO you know!

Build a professional brand online› Extension of your resume

Showcase additional work› Applications for presentations, blogs, etc.

Preparation for interviews Research interesting jobs and

companies

Build your profile

Build your profile

Write a keyword-rich summary› Concise› Specific › Check spelling and grammar

Example:› Pursuing Broadcast Journalism has always been

a dream. As a young person, I envisioned the rewarding career in Broadcast Journalism and what it would provide. Due to my outgoing and determined personality, I started achieving many goals throughout high school and in college.

Build your profile

Collect Recommendations› They look really good to employers – easy

references to find!› Ask professors, internship supervisors, bosses,

etc. Example:

› Brittany has worked for me as a Peer Career Advisor. In an effort to increase the information our office provides for students, Brittany initiated and co-created a presentation on using social media in the job search for CU-Boulder students.

Build your profile

LinkedIn Applications

Build a Professional

Network

Contacts Tab - upload email contacts Enter email addresses

Build a Professional

Network

Groups Directory (Career Services)› Alumni, college, high school, fraternity,

sorority, clubs, etc.

Build a Professional

Network

Search by name for known professionals in the search bar.

Build a Professional

Network

Build and maintain new connections Use personal notes when connecting

Build a Professional

Network

Feature LinkedIn on your Resume

Build a Professional

Network

Tie LinkedIn to your other efforts: Add to email signature line Optional: Connect with

Twitter/Facebook

Find your passion

Advanced search tool Key words that interest you

Find your passion

Join a group to learn about industry and interest

Find your passion

Search for industry & company

Career Explorer

http://www.linkedin.com/careerexplorer/dashboard

Job/Internship Search

Relationships &Opportunities

Reach out to your network Make your career goals apparent

Relationships &Opportunities

Brief introduction:I’m doing career research and interested in learning more about your occupation. Could I meet with you for 20-30 minutes to ask you questions about your background?

Potential questions:› How did you get in to this field?› What do you like best about your job?

Always send a thank you (email is fine)

Relationships & Opportunities

Job search tab; search by keywords & location

Interview prep using LinkedIn

Knowledge about the company is a keys to a successful interview. › General company information› Current events/news› Mission statement› Competition

Interview prep using LinkedIn

Who works there? Do you know anyone?

Tips for shared connections

Alumni Networking

Forever Buffs directory: http

://www.cualum.org/foreverbuffs/

Ask a Buff

Directory of CU Alums

Events (http://www.cuherd.com/)

Questions? Next steps?

Career Services – C4C, N352 Walk-ins:

› Monday-Thursday› 1:30-4pm

For appointments, call 303-492-6541 or visit our website.› Monday-Thursday; 8am-7pm› Friday; 8am-5pm

Thanks for coming!

Visit our website for more career related information:› http://careerservices.colorado.edu

pcahelp@colorado.edu