® mtac workgroup 116 great addressing to increase the value of mail mtac meeting may 16, 2007

®

MTAC Workgroup 116Great Addressing to

Increase the Value of MailMTAC MeetingMay 16, 2007

Issue Statement for Workgroup 116

Mail is an important communication tool for businesses● Cost effective way to promote goods and services

Value is lost when the mail never arrives, arrives late, or to the wrong recipient● Poor addressing● Inaccurate address information● Individuals have moved or are deceased● Message is unwanted

Goals for Workgroup 116 – Education on Mail

Evaluate and report on the facts about mail● In 2006, advertising mail contributed to more than

$660 billion in increased sales to the US economy Mail is welcomed in most households

● 98% of consumers bring their mail in the day it’s delivered and spend 30 minutes reading it

Nonprofits leverage the mail to raise contributions● Nearly $200 billion was raised in 2005

Mail is environmentally friendly (“Mail is green”)● Direct mail accounts for only 2.3% of total

municipal solid waste generated in the U.S.● In 2005, 5.5% of the paper consumed in the U.S.

was recovered for recycling

Goals for Workgroup 116 – Best Practices

How can mailers ensure complete, correct, and current addresses?● Leverage workgroup 97 and 104 activities

Responsible direct mail activities● Creating mail that is wanted

Quelling the legislative waves of do-not-mail lists● Identifying the root causes of these bills● Reaching out to industry associations to identify

best practices in preventing unwanted mail● Taking a proactive approach with initiatives to

improve address quality

Interested Parties Should Contact Co-chairs

USPS Co-chairs

Charles Hunt● Charles.Hunt@usps.gov

James Wilson● james.d.wilson@usps.gov

Industry Co-chairs

Jody Berenblatt● Jody.Berenblatt@bankofamerica.com

Chris Lien● chris.lien@businessobjects.com

To join workgroup 116, please contact the workgroup co-chairs: