amazon and the rise of ecommerce
TRANSCRIPT
HOWEVER, AMAZON IS EXPERIENCING SLOWER GROWTH IN INTERNATIONAL SALES, because:
1. In the beginning, Amazon was in the early stages of transitioning from physical media to eBooks and streaming movies.
2. eBooks and additional forms of digital content are currently less popular amongst international shoppers.
3. Non-English books and additional digital content available are also less popular amongst international shoppers.
amazon has country-specific WEBSITES FOR THEINTERNATIONAL MARKETS THEY CURRENTLY SELL IN
BUT THEY ONLY DISCLOSE SALES FIGURES FOR THEIR HIGHEST SELLING COUNTRIES
$9.99$9.99sells twice as well as higher priced books, which results in a 16% increase in revenue
$9.99
Sources:
http://popcornreads.com/ereaders/the-future-of-books-bookstores-publishers-e-books-vs-hard-copy-books/https://bepp.wharton.upenn.edu/bepp/assets/File/HuiLi_ebook_Feb15.pdfhttp://www.internetretailer.com/2014/02/13/amazons-international-growth-slowshttp://www.cnet.com/news/amazon-asks-hachette-to-lower-e-book-prices-to-end-dispute/
amazon states that this is far too expensive, as ebooks require none of the following
Printing
Warehousing Costs Transportation Costs Secondary Market(eBooks cannot be resold
as used books)
Over-Printing Forecasting Lost Sales(due to out of stock)
14.2%14.2%
Of Amazon’s sales are from Germany
IN 2013, AMAZON SALES REACHED
$44.5 BILLION$44.5 BILLION40%40%
Of those sales were international
GERMANYGERMANY
$10.54 BILLION$10.54 BILLIONin 2013 web sales
9.8%9.8%
Of Amazon’s sales are from the United Kingdom
unitedkingdomunited
kingdom
$7.29 BILLION$7.29 BILLIONin 2013 web sales
10.3%10.3%
Of Amazon’s sales are from Japan
JAPANJAPAN
$7.64 BILLION$7.64 BILLIONin 2013 web sales
AMAZON LAUNCHED ITS FIRST KIndle IN 2007
their tablet, the kindle fire, is now available in
THAT THEY ARE CURRENTLY SELLING INall 12 foreign countries
Advantages of eBooks over Hard Copy in eCommerce
Instant DeliveryNo shipping, enables frequent
shopping at a low cost
Low MaintenanceRequires less management
and less storage
ConvenienteReaders are easy to
carry everywhere
ebooks
Amazonand
the question of
In honor of World Book Day, we have created an infographic to depict Amazon's international growth, and their pricing model.
MANY EBOOKS ARE BEING sold for
$14.99 & $19.99$14.99 & $19.99
According to Amazon, an eBook that is priced at
st.&
ew
.