amazon and the rise of ecommerce

1
HOWEVER, AMAZON IS EXPERIENCING SLOWER GROWTH IN INTERNATIONAL SALES, because: 1. In the beginning, Amazon was in the early stages of transitioning from physical media to eBooks and streaming movies. 2. eBooks and additional forms of digital content are currently less popular amongst international shoppers. 3. Non-English books and additional digital content available are also less popular amongst international shoppers. amazon has country-specific WEBSITES FOR THE INTERNATIONAL MARKETS THEY CURRENTLY SELL IN BUT THEY ONLY DISCLOSE SALES FIGURES FOR THEIR HIGHEST SELLING COUNTRIES $9.99 $9.99 sells twice as well as higher priced books, which results in a 16% increase in revenue $9.99 Sources: http://popcornreads.com/ereaders/the-future-of-books-bookstores-publishers-e-books-vs-hard-copy-books/ https://bepp.wharton.upenn.edu/bepp/assets/File/HuiLi_ebook_Feb15.pdf http://www.internetretailer.com/2014/02/13/amazons-international-growth-slows http://www.cnet.com/news/amazon-asks-hachette-to-lower-e-book-prices-to-end-dispute/ amazon states that this is far too expensive, as ebooks require none of the following Printing Warehousing Costs Transportation Costs Secondary Market (eBooks cannot be resold as used books) Over-Printing Forecasting Lost Sales (due to out of stock) 14.2% 14.2% Of Amazon’s sales are from Germany IN 2013, AMAZON SALES REACHED $44.5 BILLION $44.5 BILLION 40% 40% Of those sales were international GERMANY GERMANY $10.54 BILLION $10.54 BILLION in 2013 web sales 9.8% 9.8% Of Amazon’s sales are from the United Kingdom united kingdom united kingdom $7.29 BILLION $7.29 BILLION in 2013 web sales 10.3% 10.3% Of Amazon’s sales are from Japan JAPAN JAPAN $7.64 BILLION $7.64 BILLION in 2013 web sales AMAZON LAUNCHED ITS FIRST KIndle IN 2007 their tablet, the kindle fire, is now available in THAT THEY ARE CURRENTLY SELLING IN all 12 foreign countries Advantages of eBooks over Hard Copy in eCommerce Instant Delivery No shipping, enables frequent shopping at a low cost Low Maintenance Requires less management and less storage Convenient eReaders are easy to carry everywhere ebooks Amazon and the question of In honor of World Book Day, we have created an infographic to depict Amazon's international growth, and their pricing model. MANY EBOOKS ARE BEING sold for $14.99 & $19.99 $14.99 & $19.99 According to Amazon, an eBook that is priced at st.& ew.

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Page 1: Amazon and the Rise of eCommerce

HOWEVER, AMAZON IS EXPERIENCING SLOWER GROWTH IN INTERNATIONAL SALES, because:

1. In the beginning, Amazon was in the early stages of transitioning from physical media to eBooks and streaming movies.

2. eBooks and additional forms of digital content are currently less popular amongst international shoppers.

3. Non-English books and additional digital content available are also less popular amongst international shoppers.

amazon has country-specific WEBSITES FOR THEINTERNATIONAL MARKETS THEY CURRENTLY SELL IN

BUT THEY ONLY DISCLOSE SALES FIGURES FOR THEIR HIGHEST SELLING COUNTRIES

$9.99$9.99sells twice as well as higher priced books, which results in a 16% increase in revenue

$9.99

Sources:

http://popcornreads.com/ereaders/the-future-of-books-bookstores-publishers-e-books-vs-hard-copy-books/https://bepp.wharton.upenn.edu/bepp/assets/File/HuiLi_ebook_Feb15.pdfhttp://www.internetretailer.com/2014/02/13/amazons-international-growth-slowshttp://www.cnet.com/news/amazon-asks-hachette-to-lower-e-book-prices-to-end-dispute/

amazon states that this is far too expensive, as ebooks require none of the following

Printing

Warehousing Costs Transportation Costs Secondary Market(eBooks cannot be resold

as used books)

Over-Printing Forecasting Lost Sales(due to out of stock)

14.2%14.2%

Of Amazon’s sales are from Germany

IN 2013, AMAZON SALES REACHED

$44.5 BILLION$44.5 BILLION40%40%

Of those sales were international

GERMANYGERMANY

$10.54 BILLION$10.54 BILLIONin 2013 web sales

9.8%9.8%

Of Amazon’s sales are from the United Kingdom

unitedkingdomunited

kingdom

$7.29 BILLION$7.29 BILLIONin 2013 web sales

10.3%10.3%

Of Amazon’s sales are from Japan

JAPANJAPAN

$7.64 BILLION$7.64 BILLIONin 2013 web sales

AMAZON LAUNCHED ITS FIRST KIndle IN 2007

their tablet, the kindle fire, is now available in

THAT THEY ARE CURRENTLY SELLING INall 12 foreign countries

Advantages of eBooks over Hard Copy in eCommerce

Instant DeliveryNo shipping, enables frequent

shopping at a low cost

Low MaintenanceRequires less management

and less storage

ConvenienteReaders are easy to

carry everywhere

ebooks

Amazonand

the question of

In honor of World Book Day, we have created an infographic to depict Amazon's international growth, and their pricing model.

MANY EBOOKS ARE BEING sold for

$14.99 & $19.99$14.99 & $19.99

According to Amazon, an eBook that is priced at

st.&

ew

.