Case StudyMayda Alkhaldi

Quick Statistics!

0 105 electronics books sold in 2 months by Amazon (biggest ecommerce)

0 Amazon surpassed their physical book sales by e-books in 2009

0 Amazon 2012 doubled income of physical book sales0 According to Forester, eBooks sales are expected to reach

9.7 billion by 20160 Between 2011 and 2011, the percentage of Americans who

owned either a tablet or e-reader rose from 18% and 33%0 It’s estimated that eBook sales came in just under 970

million in 2011. That is a 117% increase from 2010.

Traditional Vs. EBooksNot Entirely Technologically Advanced

Finished books are passed on to printers for printing and distribution.

Uses a variety of printers (own machines, local printers, sometimes national or overseas companies for special requirements).

Popcorn Reads Article from ITGSopedia

0 According to Mk (2013), Sara Nelson, book director for the OWN Network, said in the panel session that the number of bookstores has decreased from 20,000 twenty years ago to 2,000 two years ago (para. 5).

0 “That means one of the publishers’ largest challenges is getting books in front of people’s eyes so people know a book exists” (Mk, 2013, para. 5).

0 “Publisher profit for 2011 appear to have been affected by the Borders bankruptcy more than anything else” (Mk, 2013, para. 5).

PW Article Publishes Weekly

0According to PW (2011), sales at the Penguin Group fell 7% in the first six months of 2011, dropping to 457 million pounds ($751 million), while operating profit fell from 44 million pounds to 42 million pounds ($69 million) (para. 1).

Link to Cobb

Secondary Research Cobb Publishing

0According to Mk (2013), smaller companies are far better able to move quickly to take advantage of rapid changes (para. 7).

0Cobb is a relatively small company only situated in Vancouver with 500 employees.

0Will Cobb be able to adjust to the digital publishing game?

Amazon

0 In order for the company to strive for success from completely changing from one system to another, we can compare it to real life e-commerce.

0 What are Cobb’s first steps for the future?

0 Hiring a System Analyst can be a good idea.

0 Evaluating the requirements for setting up a e-commerce

0 Calculate expected sales revenue – profitable or not?

As mentioned by the founder and CEO of Amzong, Jeff Bezos, on The Film Archives (2013), the technological use of books are increasing massively by year.

Primary ResultsUsing SurveyMonkey

Analysis

More than half the candidates are females.They read more often than males. Most are between the age group 14 to 19And this can mean that (in comparison to the other age groups)they are more active online and in reading than the rest.

AnalysisDespite the advancements in technology, many readers still prefer traditional books for reasons such as the ease of reading and the feel. These features cannot be provided by an e-book.

On the other hand, 55% of the candidates believe that e-books will take over the traditional books.

AnalysisThe least issue the candidates were concerned with was security.

This can either mean that their devices are regularly updated with antivirus software

Or

They are not fully aware of the security risks that may occur and or the measures to prevent viruses, hackers and fraud.

References

Mk (2013). The effect of e-books and e-readers on publishers [Blog post]. Retrieved February 12, 2014 from http://popcornreads.com/ereaders/the-effect-of-e-books-and-e-readers-on-publishers/

PW (2011, July 29). Pneguin satisfied with competitive first half. Retrieved February 12, 2014 from http://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/48181-penguin-satisfied-with-competitive-first-half.html

The Film Archives (2013, September 1). How did jJeff Bezos start Amazon? [Video post]. Retrieved February 12, 2014 from http://www.youtube.com/watch?v=og8B45GV-ls