ALYSIA AND SARAH MUSIC VIDEO PROJECT PITCH

THE CONCEPT

Our song was Erick Baker ‘Stay Awhile’, the song is about a boy

who has met a girl and enjoys every moment with her and always

wants her around. The song is from the males point of view so the

video will be from his point of view, the concept will be a couple

spending time together, laughing, crying and being in love, we’re

going to shoot it at several locations and combine them all to show

there relationship, the male actor will also at a point in the end

pick up a guitar and what he sings will be in sync with the song at

the time combining the story and the song.

APPEALING TO TARGET AUDIENCE

Our target audience is around 16-21 year olds,

throughout we will feature clothes that connect the

audience and actors in the music video, their entire

style will be relatable from young adults and late

teens. Also we want the audience to not just feel that

they can imagine themselves in a similar relationship

but they aspire for it, a close relationship with ups

downs and it being very intense and passionate.

MOOD BOARDS

AUDIENCE FOCUS GROUP AND RESULTS

16 years old (3)

17 years old (3) 18 years old (1)

19 years old (1)

Favourite Genre’s

Pop, chart, dub step, mainstream, all

Indie rock, post core, classic rock, indie, psychedelic, alternative, hard rock, country

house rock/indie

How much spend on music per month if any?

£0 £0, £5, £0 £20 £0

CD or Download?

Download, would buy if favourite band

Download Download Download

Do you prefer Male or Female artists?

both Male, Male, no preference

both Male

What attracts you most to a music video?

The story, creativity, dancing

Clever plots, instruments, women

sex Imaginative and different

What don’t you like in a music video?

Nothing, being flashy or over the top, confusing and no logic

Close up of just the artist, cliché scenario and dancing, naked men

Generic dances

When its over the top, too much going on and obvious product placement

16 17 18 19

What colours do you find soothing?

Pink, white, green and blue and red

Light purple, green and orange, purple

Sky blue Light green

What colours do you find euphoric?

Pink, red, neon colours

Purple, red and yellow, neon colours

red red

5 favourite artists and bands?

Zomboy, Becky g, Mike Posner, b.o.b, Krewella. Bruno Mars, Lady Gaga, Celo Green. Rihanna, Artic Monkeys, Lana Del Rey, Justin Bieber, Beyonce.

Rolling stones, the wombats, the gorillas, the vaccines, oasis. Arcade fire, Koadaline, Radio Head, The Oh Hellos, Coldplay. Bring Me The Horizon, Asking Alexandra, Enter Shikari.

Emeili sande, jason durelo

Tom Odell, Mumford & sons, Bastille

Favourite music video? Why?

No favourite music video, no favourite music video, ganman style (entertaining)

Foster the people 0 Houdini (clever plot) a-ha – take me on (great special effects and plot), blurred lines (naked girls)

Satisfaction, benny banassi (attractive people)

Muse (weird interesting)

Do you find music to be useful in society? Why?

Helps people bond, connects people, entertainment

Helps people with emotions, form communities, calming

Inflicts emotion

Way of connecting people

16 17 18 19

What would you expect the packaging to be like on an indie/ rock/ acoustic digipak?

Dark colours, black and dark and plain, simple

Vivid artwork, band themselves, old vintage, less colourful and based around artistic designs

Naturey Simplistic

Likes and dislikes about mumford & sons digipak

Shows the band, its simple, disc stands out.

Plain, colour of building is plain, not colourful

Shows the band, colour, design, nothing

Boring, hardly any writing, plain

Pretty, vintage building

Plain

Simplistic straight lines

Back cover and middle doesn't have much effort made

Likes and dislikes about rihanna digipak

Colours, disc is creative, colour theme, red, noticeable, she looks very attractive

Just her face, needs to be more dynamic

Colour theme, red, colourful

Just her face, her expression, lack of detail, lack of writing

Red

She's the centre of attention

Cd cover, colour co-ordination

Space between letters, not original

STORYBOARDS

WHAT HAS CHANGED SINCE WE STARTED THIS PROJECT

Since we started our project we have had to re think one of our

locations because of getting the actors and equipment there and

back. We have also had to give some of our shots on our story

board a second option in case we can’t do it. Most things have

stayed the same as me and sarah bother have the same kind of

idea for what we want our music video to include. One thing we

have changed is our video was gong to be mostly a narrative but

we want the male actor in the video to lip sing along with song at

points throughout to connect the video and the song.

HOW OUR IDEAS HAVE IMPROVED

Throughout this process our ideas have improved,

for example with more research we’re giving our

actors the look our target audience aspires to look

like also looking at other music videos of the same

genre has gave us inspiration from our own video.

We’re also now conscious of problems that we could

be faced with so we’ve thought of more realistic

locations.

IMAGES USED IN PLANNING

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS