all about google vi - page rank and link popularity
DESCRIPTION
A website’s ranking in Google is heavily impacted by the quantity, quality and relevance of the links that point to your website. This is often called Link Popularity. Learn how linking helps your website rank and what type of links provide the best bang for your buck. For the full webinar on-demand, check out http://newsletter.blizzardinternet.com/webinars/TRANSCRIPT
All About Google VI:Page Rank and Link Popularity
By Trent Blizzard, PresidentBlizzard Internet Marketing, Incwww.blizzardinternet.com
Page Rank impacts crawling Page Rank impacts inclusion
Page rank impacts ranking
Why Page Rank Matters
Poor•Aka supplemental•Pages deemed poor receive less activity
Main•Pages deemed valuable•Use site: search to determine
New•Content deemed timely or new•Specials, calendars, blog posts, etc.
Page Rank is scored 0 – 10 Use the Google Toolbar to see PR PR is specific to the page you are looking at
◦ But it is believed that Google also has a domain-level equivalency that captures the rank of an entire website
Most hotels and resorts are in the 4-5 range Moving up a point is difficult Page Rank is generated by links from interior
pages of your website and exterior links from other websites.
Page Rank
Very “rough” indicator. A 4.1 is a lot different than a 5.9◦ Google purposefully withholds information…PR
itself may be an algorithmic anachronism
Not directly related to SE success
Backwards looking and dated
An easy word to throw around, but perhaps not the most appropriate word.
Problems with Page Rank
Authority: Are related to your niche. There may be super-authority websites.
Trust: Websites that have quality inbound and outbound links.
Qualified Traffic: Websites that send you qualified traffic should be the primary measurement.
Good Listings: Websites
Blizzard Internet can help you get good listings!
Make sure that the type of listings page you are acquiring gets indexed by search engines
What is potential PR of your listings page?
Whole dedicated page vs multiple-listing page. Intent of page.
Like a website, a page can have page rank, authority and perhaps even trust.
Good Listings: Your Page
Factors that can impact the value of a listing: Theme Elements:
◦ Title of Page◦ Description of Page◦ Link and Anchor Text◦ Body Text
Duplicate Content Usability
Good Listings: Keyword Context
It won’t send a qualified visitor It is on a cheesy website… pass the sniff
test Having too many links to your homepage -
Deeplinking may be important Outbound linking from your website to poor
quality websites. Poor domain diversity No-follow tags??
What Makes a Link Bad?
PR becomes less important.
Local Search
PR Management and Sculpting
Sign up for our Future Trends Webinar for more.
What’s Next?
Webinars:◦ Online Reputation Management for Vacation Rentals
May 13th, 2009 1:00 PM – 2:00 PM MDT◦ Online Marketing Future Trends for the Hospitality Industry
May 27th, 2009 12:00 PM MDT◦ All About Google
June 10th, 2009 12:00 PM MDT
Workshops:◦ All About Google
May 12th, Glenwood Springs, CO◦ All About Google (3 day workshop)
June 15-16, Glenwood Springs, CO◦ Blogging
July 14th, Las Vegas, NV◦ Listings and Link Building Workshop
July 15th, Las Vegas, NV
Learn More
Website: www.blizzardinternet.com Blog: newsletter.blizzardinternet.com Email: [email protected] Phone: 888-840-5893 Address:
Blizzard Internet Marketing, Inc1001 Grand AvenueSuite 203Glenwood Springs, CO 81601
Blizzard Internet Marketing