all aboard the social media train
TRANSCRIPT
- 1. All Aboard the Social Media Train Barbara Bradley & Evelyn McCormack
- 2. Resource Wiki
- 3. Our Social Media Conversation
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- The power of social media
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- Common social media tools
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- Connecting your tools
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- Advice
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- 4. The Power of Social Media
- 5. Facebook Fans Twitter Followers YouTube Video Views New Daily Followers Backplane views 43,262,593 13,292,642 1,790, 847,571 15,000 to 19,000 TBA The Power of Social Media
- 6. Social Media in the Past Year
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- 368 B items shared on Facebook
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- 25 M hours of video uploaded on YouTube
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- 52.6 B tweets sent on Twitter
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- 1.1 T videos watched on YouTube
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- 10 B iPhone apps uploaded
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- 348 M people joined Google+
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- 18 Blikes made to fan pages on FB
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- $2 B spent on virtual goods in the U.S.
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- 7. Where Parents Get School Info
- 8. Social Media Tools: The Short List
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- YouTube
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- RSS
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- SocialMention
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- Seesmic
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- Hootsuite
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- Google Reader
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- 9. Facebook
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- 800 million active users; 50% log on daily
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- 100,000 users age 64+
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- 310,000 users between 4563
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- 300,000+ businesses have FB fan pages,
- including hundreds of school districts
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- 250 million have FB on mobile devices
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- Average user connected to80 community pages
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- 10. Facebook s Latest Timeline
- 11. How to Use Facebook
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- Drive traffic back to website
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- Post photos, videos, news,
- announcements
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- Link to your videos or photos page
- (YouTube, Vimeo, Flickr, Picasa)
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- Re-use; link back and forth constantly
- (Papillion-La Vista s rule of 5)
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- Posts should be brief and informal
- aconversation
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- 12. Who s Using It? Oklahoma StateSchools Superintendent School Superintendentsof Alabama
- 13. School Board Candidates Burnt Hills-Ballston Lake (above) 4J School Board (Eugene, OR, left)
- 14. Teachers
- 15. School Districts Joplin, MO 5,000 followers Queensbury, NY 948 followers
- 16. Papillion-La Vista Schools
- 17. P-LV Individual School Pages
- 18. Cross-Promote
- 19. Handy Apps on Facebook .
- 20. Facebook Insights Number of FB page impressions
- 21. Facebook Questions/Polls
- 22. Facebook for Recruiting Staff
- 23. Twitter
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- Microblogging platform in 140 characters or less
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- Launched 2006
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- 106 million registered users
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- 65 million tweets per day
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- 750 tweets per second
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- Immediacy/useful in crises
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- A slower burn than FB
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- 24. 28 State Education Depts
- 25. School Districts
- 26. Twitter Anatomy # of people you follow; your followers What s trending/what people are talking aboutThe wall
- 27. Twitter Apps
- 28. Twerminology
- 29. Searching Hashtags
- 30. YouTube
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- Video sharing website
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- Launched in 2005,
- bought by Google 2006
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- 2 billion+ viewers a day
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- More video uploaded to YouTube in 60 days than all 3 major networks created in 60 years
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- 31. Wish I d Thought of This Dublin, CA Schools 100 videos downloaded I Am Dublin 41,600 video views
- 32. LinkedIn
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- 85 million members
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- 200 countries
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- Jobs, Company pages, Groups, and Questions features
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- 85 percent of HR staff go to LinkedIn first when looking for a job candidate
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- 33. LinkedIn Company Pages
- 34. LinkedIn Company Pages
- 35. Connect Your Media
- 36. Denver Academy s YouTube Channel, listed on Facebook. 1,200 channel views 10,000 video views Connect Your Media
- 37. Connect Your Media Featured Video Rotates
- 38. Connect Your Media
- 39. TheLike Button
- 40. AddThis
- 41. What It Looks Like
- 42. Connect Your Media
- 43. Promote Your Sites
- 44. Blended Pages
- 45. Website Social Media Site Feed
- 46. Monitor and Track
- 47. Social Media Dashboards
- 48. RSS
- 49. Google Alerts
- 50. The Future?
- 51. Integrated Social Media Push Out Tools
- 52. Advice
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- Develop social media plans/strategies.
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- Contact Facebook,Twitter, YouTube to report fake accounts, spam, inappropriate comments.
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- Post disclaimers/guidelines for use and post them on your district social media pages.
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- 53. Advice
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- Turn off comments on YouTube channel and each video posted on YouTube. Otherwise,be transparent .
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- Conduct a public presentation about how district is using social media preferably at a school board meeting and televised district-wide.
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- 54. Thank You
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- Evelyn McCormack
- Director of Communications
- Southern Westchester BOCES
- [email_address]
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- Barbara Bradley
- Deputy Director of Communications & Research
- NYSSBA
- [email_address]
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