alignment within a global culture
DESCRIPTION
TRANSCRIPT
![Page 1: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/1.jpg)
04/08/23 1
M. PONZI KAY
Alignment within a Global Corporate Culture
![Page 2: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/2.jpg)
Culture-just wordsCulture-just words
Sense of Urgency Lean & MeanQuality Driven
Entitlement Fun! Up or OutStar Driven HierarchalPaternalistic Collaborative Cut Throat
Entrepreneurial ConservativeRisk Taking Cost Driven
InnovativeConsensus Building Process Driven
04/08/23 2
![Page 3: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/3.jpg)
Corporate and National CulturesCorporate and National Cultures
![Page 4: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/4.jpg)
Why is culture so important? Why is culture so important?
First impressions count!◦People carry the memory of those
impressions throughout your career.You need to ‘hit the ground
running’- to be effective from the very start!
04/08/23 4
![Page 5: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/5.jpg)
Cultural RelevanceCultural Relevance
“67% of…respondents point to ‘cultural integration’ as the most important people issue and the most critical success factor in an M&A transaction-more than, for example, business process integration”.
The Economist Intelligence Unit (white paper)
04/08/23 5
![Page 6: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/6.jpg)
04/08/23 6
![Page 7: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/7.jpg)
How do they How do they intersect?intersect?Domestic
Diversity◦ Multicultural
Sensitivity◦ Dealing with
“isms”◦ Supporting
“inclusively”◦ Serving the
underserved
Internationalization◦ Multicultural
Sensitivity◦ Exposure/learning◦ Dealing w/
Globalization Economy People/cultures Environment Security
◦ Interdependence
![Page 8: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/8.jpg)
InternationalismInternationalismGlobal vision/identityUnity and diversity of human kindUniversal rightsGlobalization/interdependenceInternational cooperationDevelopment of world-mindednessIntergenerational ResponsibilityProcesses of development
![Page 9: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/9.jpg)
MulticulturalismMulticulturalismTheory and practice that
promotes the peaceful coexistence of multiple races, ethnicities, and cultures in a given society, celebrating and sustaining language diversity, religious diversity, and social equity.
![Page 10: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/10.jpg)
What is Multiculturalism, What is Multiculturalism, or interculturalism?or interculturalism?
Understanding one’s culture
Understanding one’s self
Oppressive behaviors
Cultural differencesBecoming
comfortable with alternative cultures
DiversityCivil rights/EEO
Impact of culture on social issues
Recognizing stereotypes and biases
Valuing differencesUnderstanding
one’s place in the world or how others see you
Pluralistic life
![Page 11: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/11.jpg)
• Achievement: individual or collective?
• Environment: process or outcome focus?
• Perspective: tradition or innovation?
• Power: shared or retained?
• Risk: risk taking or risk avoiding?
Behavioral Drivers to Achieve Behavioral Drivers to Achieve OutcomesOutcomes
![Page 12: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/12.jpg)
Workplace NormsWorkplace NormsAttitude towards uncertainty-how
does the culture feel about change?
Attitude towards work-what motivates people to work?
Key to productivity-what behaviors valued in workplace?
Source of Status – how do people come by rank?
![Page 13: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/13.jpg)
The 4 building blocks:The 4 building blocks:
1. Concept of self: individual or collective
2. Personal vs. societal responsibility: universalistic or particularistic
3. Concept of time: monochronic or polychronic
4. Locus of control: internal or external
![Page 14: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/14.jpg)
Stages of AwarenessStages of Awareness
1. Unconscious incompetence (blissful ignorance)
2. Conscious incompetence (troubling ignorance)
3. Conscious competence (deliberate sensitivity)
4. Unconscious competence (spontaneous sensitivity)
![Page 15: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/15.jpg)
Perception of TimePerception of Time
MonochronicTime is a
commodityTime is
quantifiableTime is the
given, people are variable
Interruptions are a nuisance
PolychronicTime is limitlessTime is tool of
peopleSchedules and
deadlines changeCircumstances are
taken into accountThere are no
interruptions
![Page 16: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/16.jpg)
Societal ResponsibilitySocietal Responsibility
UniversalistAbsolutes applyTreat everyone
alike is fairPut personal
feelings asideObjective
outlook
ParticularistCircumstances
applyEach situation
differentFamily/ ‘ingroup’
treated bestExceptions are
always made for certain people
![Page 17: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/17.jpg)
Cause and EffectCause and EffectBehavior is the direct result of what
people assume, value or believe inA person from different values and
beliefs will behave differently from you
Behavior means what we decide it means
We cannot be quick to judge someone’s behavior, at least not from our own point of view…
![Page 18: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/18.jpg)
Communication TipsCommunication Tips
Safer to describe behavior rather than interpret it
Avoid interpreting behavior – counter to instinct
![Page 19: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/19.jpg)
04/08/23 19
Global Culture
“Over the last six years, the volume of world trade has risen by 50%, which has enormous consequences for many corporations. All of the companies I have worked with in the last 10 years, whether large or small, whether in the fields of engineering, IT, or pharmaceuticals, have greatly increased their international contact.”
Gwyneth Olofsson
When in Rome or Rio or Riyadh…
![Page 20: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/20.jpg)
Global Corporate Culture?Global Corporate Culture?• Because we live in a global
economy, with companies and countries interdependent on one another for raw materials, finished goods, food products, services…if you are going to work for an international company, you need to understand their culture.
04/08/23 20
![Page 21: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/21.jpg)
Let’s understand the Let’s understand the basics…basics…
Culture is a dynamic process of solving human problems in the areas of:◦Human Nature◦Time◦Nature
04/08/23 21
![Page 22: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/22.jpg)
What is culture?What is culture?An organization’s culture is
defined as the aggregation of individual behaviors which make up how work gets done.*
*”The Impact of Culture in M&A”, Mercer HR Consulting
04/08/23 22
![Page 23: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/23.jpg)
04/08/23 23
PhysicalContact
Work ethic
Music
Pace of Life Language
Literature
Dress
Architecture
Food
Culture
![Page 24: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/24.jpg)
Trans Cultural Trans Cultural Competence*Competence*
Whereas Managers make decisions on issues
High Performing International Managers reconcile dilemmas
The ability to reconcile these cultural dilemmas is known as Trans Cultural Competence*
*“The propensity to reconcile seemingly opposing values” (Fons Trompenaars)
04/08/23 24
![Page 25: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/25.jpg)
A Three Step Process…A Three Step Process…Recognition-increase awareness
of one’s own cultural perspectiveRespect-appreciate cultural
differencesReconciliation-resolve cultural
differences
04/08/23 25
![Page 26: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/26.jpg)
Non-verbal CommunicationsNon-verbal Communications
Personal SpaceTouchingEye contactHolding hands in publicMale/female displays of affectionUse of left handLoudness of speaking voiceShaking handsPointing soles of feet at othersThe ‘yes’ gesture with the head
![Page 27: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/27.jpg)
Non-Verbal Non-Verbal CommunicationsCommunicationsBehaviors that exist in both
cultures-have same meaningBehaviors that exist in both
cultures-but have different meanings
Nonverbal behavior:◦With no meaning for both◦With no meaning for sender, but
meaning for receiver
![Page 28: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/28.jpg)
The individual vs. the The individual vs. the teamteamDo we reward individual
performance through incentives or bonuses?
Or do we stimulate team cooperation through a team award?
RESULT: “Co-opetition”Reward the team for individual
creativityReward individuals for teamwork
04/08/23 28
![Page 29: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/29.jpg)
Cultural IntegrationCultural IntegrationThe process of integrating two or
more cultures into a cohesive whole
What are the steps to achieve this?
04/08/23 29
![Page 30: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/30.jpg)
Cultural Integration Cultural Integration ProcessProcess1. Build context and rationale2. Assess organizational behavior3. Develop integration hypothesis4. Determine behavioral drivers5. Measure and reinforce message
04/08/23 30
![Page 31: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/31.jpg)
Employee Engagement Employee Engagement CycleCycle
My Deal
Company Vision My Work
04/08/23 31
![Page 32: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/32.jpg)
Effective AlignmentEffective Alignment
1. Look at the big picture: understand what the company wants to accomplish
2. a.-ID audience/company needs, communications issuesb.-Set communications objectives for yourself
3. Develop key messages, targeted communication plan
4. Evaluate, obtain feedback: it’s ok to ask someone how you might be coming across…
04/08/23 32
1. Context Assessment 2. Strategy
3. Implementation4. Reinforcement
![Page 33: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/33.jpg)
04/08/23 33
How do you align yourself ? By doing your global homework…
• Understand the employment philosophy
• Master the desired ‘behaviors’ in that culture
• ‘Unique Selling Proposition’ - what makes you special within that culture?
• Are there differences between geographies?
• What is the history of the organization?
• Understand the customer’s needs
• Understand the products
• Always demonstrate respect for individuals and their culture
![Page 34: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/34.jpg)
Living the Brand: your personal brand
Passive Informe
d
“I understand the brand”
“I believe in trying to deliver the brand”
“I know what it takes to deliver the brand”
Engaged
Active Advocat
e
“I understand how I can contribute”
“I believe there are tools to help me deliver the brand”
“I know how to use tools from the company to deliver the brand”
“I understand I need to contribute”
“I believe I make a difference when I contribute”
“I take proactive steps to make a difference when I deliver the brand”
“I understand my role to deliver the brand”
“I am accountable for delivering the brand”
“I deliver the brand … andmake a difference … every day, every customer”
“I understand how to impact the brand and the company”
“I am passionate about the brand, and the company”
“I am the Brand”
Understand
Believe
Deliver
![Page 35: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/35.jpg)
Learnings and Take-AwaysLearnings and Take-AwaysYou realize that you may see the world
differently than your colleaguesYou know your ‘truths’ are not the same for
allYou have ‘curiosity’ about the behaviors of
othersYou realize they may see you differently from
those of your own cultureYou accept that you may not always be
receiving the message that is being sent and vice versa
You are able to be comfortable with this multicultural world
![Page 36: Alignment Within A Global Culture](https://reader033.vdocuments.us/reader033/viewer/2022061117/545781c2b1af9fb66e8b52fd/html5/thumbnails/36.jpg)
So how does it come So how does it come together?together?You need to know yourself and your
cultureYou need to know the
company/country culture you’re looking to enter
You must do your researchYou must show respect, but most of
all…Be yourself! Your personal brand is
your most important asset
04/08/23 36