align corporate communications to achieve business goals

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Page 1: Align Corporate Communications to Achieve Business Goals

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Page 2: Align Corporate Communications to Achieve Business Goals

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TABLE Of CONTENTS

> Introduction

> Your organization’s goals

> The six-step alignment process

> Example of the six-step process at work

> The gap analysis in detail

> Tactics to support the goal, and measuring progress

>Measurement is the name of the game

> Begin working with the six-step process today

> About the author

> About Factiva Insight

Page 4: Align Corporate Communications to Achieve Business Goals

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