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2. ^=`~=`~==^=_=d~O m~======== =~===== ====~=K=q~=K OMMT= c~~I=fK=^= `=======`~=`=iK=^=PKMK WLL~KLLLPKML 3. ^=`~=`~==^=_=d~ P TABLE Of CONTENTS >Introduction >Your organizations goals>The six-step alignment process>Exampleof the six-step process at work>The gap analysis in detail>Tactics to support the goal, and measuring progress>Measurement is the name of the game>Begin working with the six-step process today>About the author>About Factiva Insight 4. ^=`~=`~==^=_=d~Q FOR DECADESI=~=~=~=~==~=t=~=~=~= =~===~=~===~=~====~====== ~I=~=~=~==~==~=~~=~=~=~==~=~== ~==J=~=K=^=~====~=~====~~K=q=I==~= =~===~==~~=~=E=~=~=~=~===~= ~=~==~==~=~F=~==~==~=~==== =E===~~=~==~== ~=~=~= ~ ==~FK=j~=mo=~=~=~======~= ~=== ===~==~=~==~~=~K=~=~=~= t=~=~=~=====~=~===I==~K ~=~===~====~=~=~=~= ~==~K`bl=~==~==~=~=~======= ~=~=~K=q=I=f==~=~===~=== ~K=q===~=f=D===~I =~==~==~= ~K=_====~===mo=~=~==== =====~~=~===~=~K=l=~=== ~=~==~=~========~===~=~X=~ 5. ^=`~=`~==^=_=d~ R ~=====~K=`===~K=k===~= ~ =~==mo====~~=E====~=== FK=k=`bl==~~=~===~=====~=~K=e~= ==== ~=~====~=~=~~==kK=p====mo= ~=====~ 6. ^=`~=`~==^=_=d~ S YOUR ORGANIZATIONS GOALS t=== ==~= ~= t~======~=~=~======~~K= ~=~=== c==~I===~=~==~==I=~=== =~~~=~= ~=====~==K =~=~= ~=K p======~==~==~=~=====~K=q= ~==========b==OMB=~== =J==NMM======~===~=AN===t=~= =~=====~===~Kk=~==~==~=~=~=====~I=KKI==== ~~I==~=~===~=~====~~=~==~K=^== =~=E=~=~FI===~=~===~~==~Kf==~I=====~===~~=~=~=~==I=~==~= =~====~=~=====~==K 7. ^=`~=`~==^=_=d~ T THE SIX-STEP ALIGNMENT PROCESS `~=~=~=~====~=~=~===~= =~=~===~~~=~K=q~====~=~== ====~==~=~=K=tD===== ~=~=~=~====~~~=~==~= ~=~=Kr==J==~===~==~=~= ~=~= ~K=q====~==~WW=~=~=~=~~===Q=~= =~=E=~==~==~F===SKp=N J r~==~==~K f==~~=~====~=~== NMB====k=^~I=~====~=K=t=~====~~= =~~=~===~=~=~=~==~=~=~= ==~==~=~===K=p=O=J a=~=~=~=~====~K v=~=== ===~=~==~=~===~~=~=~K=q====~= ~=~=~===~====~=~====~=~= ~=~=~=~=~=K=f~I===~====~=~=== K 8. ^=`~=`~==^=_=d~ U ^=`~=`~==^=_=d~ 9. ^=`~=`~==^=_=d~ V p=P J `~=~=~===~=~K v=~==~== ~=~K=c=~I====~=~===== ~=~= ==~==~=~=~===~==== =N=====~=~==== K=v==~==== ~=~===~=~==~=~=~==~=====~~=~= ==~=~~Kp=Q J `=~=~=~~==~==~K f==I=~~= ~==~~=~=I=========K p=Q=======J=I====~=====~= =~=~=~=~==~== ~~=~K=t~== ====~=~~==~=====~=====~== K=c=~I===~===P==== =~=~= = ==~=I====Q===~====~==~=~=== ====~=~====== =~=K=t== ~=~===E=~F===~=~====~== ~===K=q=~=~=~===~== ======~===~==~===I=====~= ==RK^=~====~==~=~~= ~==~==~= =~=~=~=~==~==~=~K=_=~=~===~== ~=~I==~===~===~=====~=~K 10. ^=`~=`~==^=_=d~NM p=RJ a=~=~=~=~=~==~=~K f==R==~~= ===~==~===~===~K=f===== J==~==I==~~==~==~~===~~== =~====~~=~==~I=~===~==~==== ~K=`~====~=~=~=~=====~== I===~=~=~===~= =~=~==~== =K=p=S J j~=====~K q===~=~===~==~= ====~=~==~=~==~====~==~~= =~=~=~K 11. ^=`~=`~==^=_=d~NN EXAMPLE OF THE SIX-STEP PROCESS AT WORK i==~=====~=~==~=~==~~K=f==NI= ~=~=~====~===~==~= ~K=i=~=~===~=======~~== =~K _~==~=~====~==~= ~I===~=~=~====~~==~==~=~Kq=~=~=~==~=~===O=~==~=~===P= ~========~==~K=c=~I===~==~= =~===~===~==== ~===K= b~=~====~=~==~=~====~==== =~~Kq=~=~====~=~ =~=~= ~===QKq=~=~=~== =~I=~== ===~===~K=^=~=~======~=~= ~~=~========~=~X=~=~==~=~= =======~===~== ~K 12. ^=`~=`~==^=_=d~NO^=`~=`~==^=_=d~W=b~=Z=_=j~~ 13. ^=`~=`~==^=_=d~ NP q====~=EKKI=~=~===~===~= ==~==~== =~===~==~=== F=~===RKc~I===SI=~=~=~=~==~== ~==~==~=~==~=~===~==~~==K=q=~= ==~=~=====~=~=~==~== ==~X====~===~=~==I==~=~==~= ===~==~=K 14. ^=`~=`~==^=_=d~ NQ THE GAP ANALYSIS IN DETAIL j~==~=~=~==~=~======= ===~~I==~==~==~===~=~=== =~=~==~~=~K=q=~=~~=~======Q===== ==~==~==~~==~=~==~~=~==~~= ~K=g===~=~=~==~=~I=~=~=~~==== ~~=~=~=~=~==~=~=~=~==~~=~= ~~~==~===~==~=K=q===~~===~== ~=~=~==~========~~===== ~=~=~~=~=~Kq=~=~~=~=~=~=~==~==~=~=== ~====~K=q=~=~====~=~~====~=~==~= ~=~X=~=~=~ =~=====~=~==~=JJ=~K=q= =~=~=~== ==~=~==~==~=~I= ~==~=JJ=~K=_=~===~=~=E==~F=== =====E=~F====~==~=~K=v=~==~==~= JJ=~==~=~===~==~=~K=_===~=== ~I=====~==~===~==~=~= ===~==~=~=~=~===J====~K= 15. ^=`~=`~==^=_=d~ NR`~=`~=d~=^~=c~G Gb~=~==~~==~=N==NM=~=L=NM==t=~========~=~~== ~=~=~= =======~~K=q=~==~=~~=I===~=== ~=~~K 16. ^=`~=`~==^=_=d~NS`~=`~=d~=^~=L=b~W=_=j~~=j~=bb~=~==~~==~=N==NM=~=L=NM== f==~=~~=~I==~=~=~=~====~K=q==~== ==~===~=~~====~=~=~=K=i=~=== ~===~==~==~===~==~=~===~=== = ~===I==~=~~====~===~= ~===~=~K=f==~=~==~=~=====~== ~======= =~==== ~===~== K=q==~====~==~=~=~= ====== ~==~====~=~~==~=~=~K 17. ^=`~=`~==^=_=d~ NT t==~=~===I==~=~~=~=~~=== =W `~=`~=d~=^~=L=b~W=_=j~~=j~=`~~b~=~==~~==~=N==NM=~=L=NM== 18. ^=`~=`~==^=_=d~NU i=~==~========UMB==== ~=== KKK=~==~= E~===FK=t=~===~ =NM===~K=f== ~= ~=~==~=~===~====OMB==== ~== ~===I====~=~=OKR===J=~=~==~== =~==~= TKRKt===~=~==~===~====~K=t==~= ~== ~===~==~I=~==~=J=~K=f==~I===~= ~=~~== ~=~=~==~=~=======~~= =K ====E~=NMFI=== ~===~~=~=~T===J =~K=_===~===~I=======~==~= ~==~=NMMJ=~K=f~==~==~=~====~===~~=== ~~=~=~=~==K=t=====~=I==~== ~=~=~===~==~=~== ~=~~===K 19. ^=`~=`~==^=_=d~NV TACTICS TO SUPPORT THE GOAL, AND MEASURING PROGRESS ^~I==~==~~====~=~ =~===~K= t===~=~=~==~== =~===I== ==~====K=q=~~=~====~==== ==J=====~I======== ~K=f==R======~K=f===~=~I===== ==I==~==~=~========= =~~I==J~=~=~==~====~= ~=~==~=~=~===~=~=~==~K=l=~=~=~==~==I=~=~=====~===~=== ~~=~======~==~K=i=~=~==~=== ~~==~====S===~=E~===~~F= =K=l=~=~=~=~=====~I=====~=~= ~=====~~====~===~=~=~=== ==~K 20. ^=`~=`~==^=_=d~ OM`~=`~=o=j~=L=b~W=_=j~~b~=~==~~==~=N==NM=~=L=NM== 21. ^=`~=`~==^=_=d~ ON c=~I===~~===SMB==== ======= ~=~=====~===== =====~== UMBKo=~==~=~==~=~=~=NM===~I==~=SMB== ~=~===~=TKR===J=~K=a=====~== ~==~=TRB====~K=k=~===~=I===== ~===~I===~=~=~==~===~====~K=f== ~~====~===I=~===OM===~=E~== ~=~==~=F===~=OMMB==~=~Kj~=f==~=~=~==~=~=~= ======~=~===~==~=K=^==~= I=======~====~~=~=~= ~==~==~=~=~==~=~I====~==~= ~~==~=K 22. ^=`~=`~==^=_=d~ OO MEASUREMENT IS THE NAME OF THE q=~=== ~====GAME ~=~=~I== ===j~=f=I==~=c~~=fI=~ ~====~= ====~===~=~~K=j~ f==~== J=~=~~==~==~~ ==~= ~=~==~==~=~K`~=~====~===~===== K=s~~==~====~===~==~==~= ==~=I=~I=~==~~K=b=~==~== ~=~=~==~=~=~==~X=== ~==~=~==~==j~=f=~===K=_== =~=~=~=====~=~=~=I= ~=~=~=~==~===~=== ~~===~~K 23. ^=`~=`~==^=_=d~ OP j~=f==~=~=~==~=~=~= ======~=~===~==~=K=^==~= I=======~====~~=~=~= ~==~==~=~=~==~=~I====~==~= ~~==~=K BEGIN WORKING WITH THE SIX-STEP PROCESS TODAY q======~=====~=~=~=~K= q=====~==~=~I=~== ===~=~=== ~=~===~==~K=v===~==== j~=f===~=~=~=~==~=~~K=^=~= ====~====~=~=~=K=t===== ==~=====~=J=~=~==~=~~=~K 24. ^=`~=`~==^=_=d~OQ ABOUT THE AUTHOR a^sfa=jbboj^k=p`lqq =~===~=~K=q=~==~ = ~===~~=~=~=======~===~= =K=e===q=k=o==j~=~=moW=e====~I= I=~=~=~==~==~===~===t==g= OMMTKe=~==~===k=vI=qI=_I=~=e=h=~=~==~= ==~======= K=`=== ~= KtfkK 25. ^=`~=`~==^=_=d~OR ABOUT FACTIVA INSIGHT c^`qfs^=fkpfdeq =J~=~=~~===c~~=~=SIMMM=~=~=~== ~==~=== =~===~=t=K=^~=~=~=~=~===~==~===~=== =~=~K=^==~==~I=====~= J~=~== =~==~==~=~K=q=~~===c~~=f=~===~======~== =~==~==c~~=f===~=~ =~=~==~= c~~==~=======~=~======= ~K=t==~I======~JJ~=~=~====~= ~K=q=~~===~======~=~==~=~== ==~=~===~==~I==~=K=t=c~~I==~= ~==~===~=====~=~ ==~K CONTACT K~~KL~~