Hiding Information inside Big Data: the hypocrisy of privacy

Alicia Asín Pérez, CEO & Co-founder @aliciaasin

2

Sensors everywhere generating tons of information...

3

We are generating a lot of data...

80 GB/day

4

… but things can generate much more!

520GB/ day·blade

5

Public data or information?

Intheair.es

6

Data is nothing without context

#1 Key Idea

7

Remember the NSA leak?

8

9

Is privacy a real concern...

10

...Or are we just unaware of the lack of it?

Camera

Microphone

Track 100% of use

11

The hypocrisy of privacy

#2 Key Idea

12

Fukushima – March 11, 2011 Source: ABC.com

13

Side effects

14

Crowdsourcing: an example of spontaneous cooperation

15

Open Data: Democracy for Big Data

#3 Key Idea

16

Summary

Open Data: Democracy for Big Data

The hypocrisy of privacy

Data is nothing without context