ait prologue april 2013 v3

8/22/2019 AIT Prologue April 2013 v3

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A guide to making it tothe creative industries.>> Left Brain vs Right Brain >> The Dos and Donts of a Creative Portfolio

First Invasion

Andrei Ardamil3D Animation

Bachelor of Interactive Media

1st Term

APRIL 2013


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PrologueAPRIL 2013

What is Digital Media?

Do I Have to Be Artistic to be Creative?

Six Qualities of Highly Creative People

Digital Media Facts

Jobs in the Creative Industries

How Much Do They Earn?

Recommended HSC Subjects

Preparing Your First Portfolio: Dos and Donts

Getting into the Industry: Insiders Tips

AIT Key Dates

(Untitled)

Xue LeiGame Level Design (UDK)Adv Dip of Screen & Media

2nd Term

Interacting with the QR-Codes!

Scan the QR-code with a smart phone.

The scanning may take a few seconds!

Download as Wallpaper

Watch the animation & short flm!


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Whatonearth ISDIGITALMEDIA?

The denition of digital media is constantly

changing as the boundaries of technology

expand each day. Generally, digital media

is understood as the production of any

media which are digitally produced -including interactive magazines, website

creation, animation, multimedia authoring,

short lm, and computer games.

These media contents are often used as

an alternative form of communication:

incorporating elements of storytelling, user

experience and visual communications

design. The output of the production could

be shared and distributed via the internet,

smartphones, tablets, MP3 players, game

consoles, interactive billboards, lm and

television.

With the introduction of social media

networks and mobile applications, the

face of media has drastically changed in

the recent years. It is a fact that people

are increasingly thirsty for knowledge as

Prescott, Lara. Between Minds: Left Brain vs. Right Brain Thinkers. Mindjet.

Conspire A Mindjet Publication, 16 May 2012. Web. 18 Feb. 2013. .

information becomes readily accessible

through the web (consumed more via

mobile devices). Learning, sharing and

communication of ideas became affordable

to many with the emergence of popularsocial media platforms like Facebook and

Twitter.

This general shift in human and social

behaviour changed the ways advertising

and marketing professionals interact with

the world (i.e. their consumers), and will

continue to drive the growth of the digital

media industry. Digital media production

has become a standard process in creating

what the world sees, hears, and absorbs

each day.

Turcotte, Bryon. What Is Digital Media Production? WiseGeek.

Ed. C. Wilborn. Conjecture, n.d. Web. 18 Feb. 2013. .

Lacoma, Tyler. What Is Digital Media Production? eHow. 8 April

2013. .

The interactivegames marketin Australia willcontinue its strong

growth over theforecast period,increasing at anexpected compoundannual growth rate

of 7.4 percent toreach $2.2 billionin 2016.

PricewaterhouseCoopers,Australian Entertainment & Media

Outlook 2013-2016


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Artist artist (Noun)

Artist is a descriptive term applied to a

person who engages in an activity deemed

to be an art with aesthetic values. An artist

also may be dened as a person who with

the ability to express him- or herself through

a medium. The word is also used in a

qualitative sense of, a person creative in,

innovative in, or adept at, an artistic practice.

Examples of artistic activities: Drawing

Painting

Sculpture

Acting

Dancing

Writing

Photography

Music

Do I have to be artistic

to be creative?Creative/krtiv/(Adjective)

Creativity is a pervasive force. Creativity,

like inventiveness, is a fundamental

curiosity. Its our imaginative capacity to

generate new ideas, images and ways of

thinking; new patterns of behaviour; new

combinations of action. It is an innate and

universal human trait.

Examples of creative activities:

Brainstorming Puzzles

Sudoku

Computer programming

Strategy games / board games

Creative writing

Prime Ministers Science, Engineering and Innovation Council

(PMSEIC), 2005, The role of creativity in the innovation economy,

Independent Working Group.

Break the rules: think outside the box

Creative people need to free themselves

from the mental constraints by removing

assumptions and restrictions set out by the

general public. They encourage themselves

to be open to new ideas and solutions without

setting limiting beliefs.

Optimist & Self-motivated

Creative people are enthusiastic about reaching

their goals and solving problems - whatever that

may be. This optimism works as fuel for their

creative journey, and drive them to achieving

their creative vision.

Persistence

Innovation involves more than just great ideas.

We need faith, hard work, and a laser-sharpfocus for the end result to keep persisting for

your job.

Six Qualities ofHighly Creative PeopleIntense curiosity

Creative people are wonderstruck.

They are tickled by the newness of

every moment. They have lots of why

and how questions and always have

an open mind.

Loves problem-solving

By asking the right question and nding

the right problem, creators can dene

the boundaries of their elds that can

be extended or broken.

Take risks

They enjoy a constant seeking of

excitement and stimulation from new

ideas and perspectives. They accept

failure as part of their creative questand they have the ability to learn from

their mistakes.

Creativityis allowingyourselfto makemistakes.Art isknowingwhich onesto keep.

Scott Adams,Writer & Creator ofDilbertcomics

Me Designer

Victor LimsilaDigital Illustration


1st Term


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1 PriceWaterhouseCooper, Entertainment & Media Outlook 2011 2015

2, 4, 5 Bond University and Interactive Games & Entertainment Association

(iGEA), Digital Australia 2012 (DA12)

3 AIMIA, Yellow Social Media Report

6 ExactTarget, Digital Down Under Report

Digital Media Fact #5In 2012, 92% of Australian households have

a device for playing computer games, up from

88% in late 2008 as mobile gaming has become

mainstream.5

DigitalMediaFact#6Thelastthing47%oftheAustralianconsumersdobeforegoingtobedischeckemail;27%checkFacebook.6

Digital Media Fact #2Females make up 47% of the total game

population, up from 46% in 2008.2

DigitalMediaFact#4TheaverageageofvideogameplayersinAustraliais32yearsold.4

Digital Media Fact #1

The Australian game industry is

forecast to reach $2.5 billion by 2015,

a compound annual growth rate of

9.5%. Globally, the interactive game

market is expected to reach $90.1

billion by 2015.1

DigitalMediaFac

t#3

33%ofsocialme

diausers,discuss

TVprogramsonso

cialmediawhile

watchingtheshow

.3


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NOTE - Salary ranges can vary from country to

country. The type and size of business were nottaken into consideration. The data was obtained

from www.seek.com.au in April 2013 and is for

general reference only.

Actor

Advertising Professional

Animator

Business Owner

Brand Strategist

Broadcast Technician

Cinematographer

Client Services

Compositor

Communication Designer

Copywriter

Creative & Art Director

Design Management

DirectorEditor

Experience Designer

Game Designer

AU$ 42,000 AU$ 70,000

AU$ 34,817 AU$ 60,000

AU$ 32,723 AU$ 72,425

AU$ 34,748 AU$ 88,869

AU$ 36,150 AU$ 118,359

AU$ 34,500 AU$ 98,800

AU$ 56,304 AU$ 300,000

Animator

Graphic Designer

Film-Maker

Web Designer

Motion Capturer

Software Developer

Film Producer

Game Designer

Game Developer

Graphic Designer

Illustrator / Cartoonist

Industrial Designer

Interactive Designer

Interface Designer

Information Architect

Level Designer

Mobile App Developer

Modeller

Motion Graphics Designer

Multimedia Developer

Music Publisher

Music Composer

Photographer

Post-Production Manager

Producer

Product DesignerProduction Manager

Project Manager

How much do they

EARN?

Which software are

used in the industry?

What kind of jobs are available in the

creative industries?

Publicist

Retoucher

Script Writer

Screen Editor

Social Media Marketer

Social Media Designer

Sound Editor

Textile Designer

Theatre Professional

Three-D (3D) Artist

UI/UX Designer

Visual Artist

Visual Effects (VFX) Artist

Web & Digital Designer

Web Developer

Writer

3DVIA Virtools

Adobe After Effects

Adobe Dreamweaver

Adobe Flash

Adobe Illustrator

Adobe InDesign

Adobe Lightroom

Adobe Photoshop

Adobe Premier Pro

Autodesk 3ds Max

Autodesk Maya

Autodesk Motion Builder

Autodesk Mudbox

Autodesk Softimage

cineSync

CryTek

Final Cut Pro

id Tech

Maxon Cinema 4D

Pixologic ZBrush

RAGE

RealFlow

RenderWare

Source Engine

The Foundry Mari

The Foundry Nuke

Unity 3D

Unreal Development Kit

...and the list goes on.


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Punk Dude

Xue Lei3D Character Modelling & Sculpting

Adv Dip. of Screen & Media

2nd Term

It is recommended that you take on a

combination of the following subjects in HSC

to get a head-start in your creative education.

Information Processing & Technology (IPT)

IPT subjects (or a Certifcate II in IT) offered

at high school is a great introduction to

information systems, word processing, and

design oriented software. Skills obtained in

IPT will be useful towards courses such as the

Diploma of Digital Media Technologies or the

Diploma of Software Development.

Design & Technology (D&T)

Students could get a head-start in digital

media with D&T subjects which will enhance

their understanding of the media production

process taught in digital media courses like

the Bachelor of Interactive Media.

Visual Arts

It is recommended (though not necessary)

that students possess basic art skills (such

as sketching, painting and drawing) prior to

commencing creative courses as it could help

boost their visual communication skills.

Software Design & Development

Students will be introduced to the various

programming languages and software used in

the IT industry. This is benecial for students

looking to take up the Diploma of Software

Development or a Computer Science course

after high school.

Mathematics

Students looking to pursue a career in

software development (a.k.a. programmer)

are recommended to possess strong

background in mathematics.

Recommended

hsc Subjects

A


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Far Away

Wai Ming (Ivan) Fung3D Animation


2nd Term

Dont Let Me Fall

Crystal Li2D Animation (Flash)

Dip. of Interactive Digital Media

3rd Term

Bokeh

Cindy LemesShort Film


6th Term

As an aspiring creative professional, your portfolio is going to be the heart and soul of your work,and an ultimate tool to drive your creative ambitions. Your time in college will mostly revolve

around self-exploration, developing techniques, and sharing your passion with like-minded

people. The decisions you make in preparation and the execution of your portfolio can hugely

affect your career. Below are some tips for you:

DOs

Do keep it short & simple. Have a logical ow to

the work you want to showcase so that its easy

to follow. Present your work in a tidy manner -

keep it short and simple.

Do rehearse your portfolio presentation. Its

always nice to hear your creative process and

where you get your inspirations from. Tell us a

story, paint us a picture to make your portfolio

memorable.

Do think outside the box. Dont be too generic.

Try to stand out. Give that wow! factor.

Do start and maintain a digital portfolio. Freeonline portfolio sites like Behance Network, the

Loop and Carbonmade is the easiest way to keep

track of all of your digital media work online.

DONTs

Dont overload your portfolio with junk. Only

include your best work and the work that you

are most proud of. Be critical with each piece of

work you include in your portfolio.

Dont use low quality images. Nothing is worse

than seeing a beautiful image in pixels.

Dont be outdated. Try to keep your portfolio up

to date with fresh and relevant work. If the work

is over ve years old, you might want to think

twice about including that in your portfolio.

Dont forget your credentials. Make sure to

include a copy of your up to date resume, andmake sure you have the right contact details!

Dont forget to proof-read and get constructive

criticism from people who matters.

Tips for preparing your first

Creative Portfolio!

Grimoire

One Day Studio3D Animation & Game (Virtools)

Adv Dip. of Screen & Media

2nd Term

B

C

A

B

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AIT x Oomph! StudiosInternship Program


You cant just give someone a creativity injection. Youhave to create an environment for curiosity and a wayto encourage people and get the best out of them.

Sir Ken Robinson,English author, speaker and international advisor

on creativity and innovation

The usual advice is always good: draw anddoodle as much as possible. Playtime is crucial,as a diet solely of commissioned work is soul-deadeningat least for me it is. A lot ofmy best ideas seem to come from doodlingabsentmindedly. And finally, the best jobmagnet is simply doing good work. Do thebest you can, each time. Disappointinglysimple.

Helen Holt,Visual Communications


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The biggest key to landing a dream job in multimedia is a strong portfolio.

A truly strong portfolio is one that not only shows the technical skills you

have with software but also demonstrates your creativity, your design

skills, your artistic talents, your personal styles and most of all your

personality. The portfolios that make an impression are the ones that

are unique, memorable, entertaining or downright clever. If you want to

stand out from the crowd, and land the dream job you need to literally sell

yourself.

NikSutilaIllustrator/Animator

RobertMcGowen3DArtist

CarltonZhuGameDeveloper

Have a strong current portfolio and showreel of your recent works. Make

sure they are strong. You are as strong as the weakest piece in your

gallery. Do not include everything you did since you were ve years old,

and do not include things with too much objectionable material in them.

Create a book out of this. Get it printed. Bring it to the interview. If you

also have a website version, even better.

All you need pretty much are these weapons. Art and multimedia requires

proof more than papers and certicates. Make your weapons really

strong, and then attack!

Theonesthatreallywanttoworkintheindustrydontevenneedtothinkaboutit. Theirpassiondrivesthemtofocusmoreonlearningandabsorbingeverylessonlearnt,whichenablesthemtocreatetheprojectsoftheirdreams.

Thereisanobviousdifferentbetweenapieceofworkthatwascompletedovernight,andapieceofworkthatalotoftimewasspentperfecting. Employerswantstoseeyourpassionforthecreativeindustry. Simple! Itsquiteeasytoseewhohassthepassion,andwhodoesnt. Sothekeyis,tofndsomething

you

lovebecauseitwillshowthroughyourprofessionalportfolio.


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ACADEMY OF INFORMATION TECHNOLOGY

Level 2, 7 Kelly Street, Ultimo NSW 2007 AustraliaT 02 9211 8399 F 02 9211 8355

E [email protected]

CoursesBachelor of Interactive MediaAssociate Degree in Interactive Media

Advanced Diploma of Screen & Media

Diploma of Interactive Digital Media

Diploma of Software Development

Diploma of Digital Media Technologies

Diploma of Business

Register to Free Events & Short

Courses online on:www.ait.nsw.edu.au/events .

Magical Creative Campus

Wai Ming (Ivan) FungCreative Photography


3rd Term

ait prologue april 2013 v3

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