air-to-ground broadband redefining airborne communications, entertainment & operations steve...
TRANSCRIPT
Air-To-Ground Broadband Redefining Airborne
Communications, Entertainment & Operations
Steve CutbirthAirCell LLC
Market Drivers• Connection Expectation – Always On• Familiarity – Personal Device• Customized – Information & Content• Personalized – Presentation & Timing
“My world, My way”
Top 5 Global Internet Market Leaders
Always on ...
Wired Wireless
Dialup / Ethernet / Cable Mobile Telecom / Wi-Fi
e.g.
CDMA EV-DO
Source: www.internetworldstats.com/stats.htm
Source: www.internetworldstats.com/stats.htm
My Device• Wi-Fi enabled laptops
and most popular SmartPhones at launch
• Cellular Data to follow (CDMA & GSM)
ATG Broadband Enabling ...
My Information & Content
ATG Broadband Delivering ...
Technology of ATG Broadband
InnerNetwork
InnerNetworkAir
Subsystem
AirSubsystem
GroundSubsystem
GroundSubsystem
Wireless CabinWi-Fi 802.11a/b/g
CDMA EV-DO Rev AATG Data Link
Base StationsDSC & NOC
Passenger Applications• Email & Attachments• VPN• Internet• Airline Walled Garden• Passenger Travel Services• Link to “Airline.com”
Passenger Applications• News-Weather-Sports• Destination Information• Affiliate Services • Games• Content Distribution
Most Attractive Content
MRI Research
Hea
vy B
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Ligh
t Bus
Hea
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eis
Ligh
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NotesContextual
FitProfit
potentialDevelop
Effort
News & Features 74% 71% 70% 67% Medium Medium LowFinance & Investments >53% >49% >45% >43% Medium Medium LowTechnology 9% 8% 5% 6% Index to pop of 300+ High Medium LowDestination content 65% 51% 53% 43% High High MediumCasual Gaming 19% 21% 21% 25% Higher % play games High Low MediumMovies & Video Proven in-flight High Medium HighSocial networking No clear data Opportunity Medium HighOnline Shopping 67% 61% 65% 57% Medium High MediumAudio (Music/Books/Podcast) >17% 19% 19% 18% iPod already meets need Low Low High
• News & Features• Finance & Investments• Destination Information
ATG Broadband Serving the Airline
Pilot
Flight Attendant
Mechanic
Ground Operations
Inflight Voice & Data
Communications
Connecting People to Information
and Support
ATG Broadband vs Satellite• Lower Weight• Dramatically Smaller Antenna & Less Drag• Less Complexity• Affordable Equipment Cost• Overnight Installation• A Fraction of the Service Cost• Ease of Network Expansion• Sustainable Business Model
AirCell Broadband Coverage
• 1st Continental U.S.• Followed by ...
– Canada– Mexico– Caribbean
Process to Go Beyond North America• Would Require Multi-National Regulatory Action to
Allocate Spectrum• Broadband Requires > 2.5 MHz BW*• Partners Required for Investment, Development &
Deployment• Process and Timeline Not Determined• Not a Solution for Ocean Routes *e.g. CDMA EVDO Rev A
Conclusion – ATG Broadband Enables the Fusion of ...
ConnectivityConnectivity
Entertainment Entertainment
InformationInformation
OperationsOperations
