ahamed presenttion

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PERESENTATION

ON

ADVERTISING

SUBMITED BY

SALEEM AHAMED


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CONTENTS MEANING

DEFINATION

WHY DO WE DO ADVERTISING?

HISTORY

TYPES OF ADVERTISINGADVERTISING THEORIES


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Contd HIERARCHY OF EFFECTS MODEL

ACHIEVEMENTS OF ADVERTISING

WHAT MAKES IT EFFECTIVE

STRATEGY

CREATIVITY EXECUTION


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Contd FIVE PLAYERS OF ADVERTISING

KEY POINT OF ADVERTISING

ADVERTISING REASERCH

TOP TEN ADS IDUSTRY OF WORLD

TOP ADS AGENCIES OF INDIA WORK OF AD. INDUSTRY


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WHAT IS ADVERTISING? ADVERTISING IS A FORM OF COMMUNICATION

WHICH IS USED TO PERSUADE AN AUDIENCE

TO TAKE SOME ACTION WITH RESPECT TOPRODUCTS,IDEAS OR SERVICES.


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DEFINATION ANY PAID FORM OF NON PERSONAL

COMMUNICATION

ABOUT AN ORGANISATION,PRODUCT, SERVICE ORIDEA FROM AN IDENTIFIED SPONSOR.

(Belch & Belch 1998)


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WHY DO WE DO ADVERTISING? Personal Selling is preferred, because it is so effective

- but, it is expensive sometimes to contactEVERYBODY this way

Advertising is not as direct as Personal Selling, butyou can reach a lot of people


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HISTORY Commercial messages & political campaign displays

have been found in ruins of Pompeii &ancient Arabia

Lost &found advertising on papyrus was common inancient Greece & ancient Rome.

Traditional wall & rock painting in India.

In 17th century Advertisement was started in weeklynewspapers in England.


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Contd In 1836 French newspaper LA PRESSE was the first to

include paid Advertisement.

After 1920s the Sponsorship throw radio are becomepopular.

In late 1940 &early 1950 this practices are done by

commercial Televisions.

In early 1950s the Dumont Television Network beganmodern Practicing of selling Advertisement time tomultiple Sponsors


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TYPES OF ADVERTISING Television advertising

Radio advertising

Infomercials advertising Online advertising

Covert advertising

Press advertising

Billboard advertising


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Contd Mobile billboard advertising

Inshore advertising

Coffee cup advertising Street advertising

Celebrity branding


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TELEVISION ADVERTISING The TV commercial is generally considered

the most effective mass-market advertising

format, as is reflected by the high prices TVnetworks charge for commercial airtimeduring popular TV events.
http://en.wikipedia.org/wiki/Broadcastinghttp://en.wikipedia.org/wiki/Broadcasting


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RADIO ADVERTISING Radio advertising is a form of advertising

via the medium ofradio.

Radio advertisements are broadcast as radiowaves to the air from a transmitter to anantenna and a thus to a receiving device
http://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Radio


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INFORMERCIAL ADVERTISING An infomercial is a long-format television

commercial, typically five minutes or longer.

The word "infomercial" combining the words"information" & "commercial".

The main objective in an infomercial is tocreate an impulse purchase,

so that the consumer sees the presentationand then immediately buys the product
http://en.wikipedia.org/wiki/Infomercialhttp://en.wikipedia.org/wiki/Impulse_purchasehttp://en.wikipedia.org/wiki/Impulse_purchasehttp://en.wikipedia.org/wiki/Infomercial


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ONLINE ADVERTISING Online advertising is a form ofpromotion

that uses the Internet and World Wide Web

for the expressed purpose of deliveringmarketing messages to attract customers
http://en.wikipedia.org/wiki/Promotion_(marketing)http://en.wikipedia.org/wiki/World_Wide_Webhttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/World_Wide_Webhttp://en.wikipedia.org/wiki/Promotion_(marketing)


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COVERT ADVERTISING

Covert advertising, also known as guerrillaadvertising.

when a product or brand is embedded inentertainment and media.

For example, in a film, the main charactercan use an item or other of a definite brand,


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PRESS ADVERTISING

Press advertising describes advertisingin a printed medium.

such as a newspaper, magazine, ortrade journal.

This encompasses everything from

media with a very broad readershipbase.
http://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Newspaper


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BILLBOARD ADVERTISING

A billboard (also called a "hoarding" in theUK and many other parts of the world).

IT is a large outdoor advertising structure (abilling board).

Typically found in high traffic areas such asalongside busy roads.
http://en.wikipedia.org/wiki/Out-of-home_advertisinghttp://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Out-of-home_advertising


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MOBILE BILLBOARDS ADS

Mobile billboards are generally vehiclemounted billboards or digital screens.

These can be on dedicated vehicles builtsolely for carrying advertisements alongroutes.

They can also be specially equipped cargotrucks or, in some cases, large bannersstrewn from planes
http://en.wikipedia.org/wiki/Mobile_billboardhttp://en.wikipedia.org/wiki/Billboardhttp://en.wikipedia.org/wiki/Billboardhttp://en.wikipedia.org/wiki/Mobile_billboard


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IN STORE ADVERTISING

In-store advertising is any advertisementplaced in a retail store.

It includes placement of a product in visiblelocations in a store.

such as at eye level


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COFFEE CUP ADVERTISING

Coffee cup advertising is any advertisementplaced upon a coffee cup.

That is distributed out of an office, caf, ordrive-through coffee shop.

This form of advertising was first popularizedin Australia,


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STREET ADVERTISING

This type of advertising first came toprominence in the UK.

By Street Advertising Services to createoutdoor advertising on street furniture andpavements.


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CELEBERITY BRANDING

This type of advertising focuses upon usingcelebrity power, fame, money, popularity.

To gain recognition for their products andpromote specific stores or products.


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ADVERTISING THEORIES

Hierarchy of effects model

Means-end theory

Leverage points Verbal & visual images


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HIERARCHY OF EFECTS MODEL

Awareness

Knowledge

Liking Preference

Conviction

Purchase


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ACHIEVEMENTS OF ADVERTISING

Domestic market

Export market

International market Multi-National market

Global market


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WHATS MAKE AN ADEFFECTIVE?

STRATEGY

CREATIVITY

EXECUTION

ELEMENTS


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STRATEGY

Advertiser develops ads to

-meet specific objective

-target a certain audience-speak to the audiences most important concern.


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CREATIVITY

Creative concept is ads central idea

Creativity drives the entire advertising field.


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EXECUTION

Effective ads are well executed


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THE FIVE PLAYERS OFADVERTISING

Advertiser

Advertising agency

Media Vendors

Target audience


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KEY POINT OF ADVERTISING

Advertisement research is the key to determine thesuccess of ad in any country or any region.


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ADVERTSING RESEARCH

To improve effectiveness and efficiency of advertise.

By implementing deferent methodology such as.

Pre-testing (copy testing) Post testing


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TOP TEN ADVERTISING INDUSTRYOF THE WORLD

AMEREDIA

ARNOLD WORLDWIDE

BBDO

DOYLE DANE BERNBACH

N. W. AYER &SON OGILVY & MATHER


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Contd

SAATCHI AND SAATCHI

PARTNERSHIP ADVERTISING

WIEDEN+KENNEDY

TWEET


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TOP INDIAN ADS AGENCIES

MUDRA

OGILVY AND MATHEW

MCCANN ERICSONN

REDIFFUSSION

LEO BURNETT


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WORK OF AD.. INDUSTRY

To see those organization that buy advertising,

Owners of media who sells advertising space/time,

Advertising agencies.


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