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RIGHT AT THE HEART OF AGRICULTURE

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Profile on Machinery manufacture AGCO

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RIGHT AT THE HEARTOF AGRICULTURE

AGCO is the largest pure play, full-lineagricultural equipment manufacturer.Our tractors, combines and other farmequipment are sold in morethan 140 countries.Technical diversity, multiple brands, and global distribution strength are thekeys to AGCOʼs growth strategy. Major market share positions in keyagricultural markets of the world have been achieved by our strong focuson customer service, leading edge technology and an independent dealernetwork of 2,600 full service dealers – one of the largest distributionnetworks in the industry. AGCOʼs innovative products continuouslyreceive recognition and awards at international exhibitions, but our mostcoveted award is the recognition of our wide-range of products byfarmers and dealers across the globe.

Massey Ferguson is one of the worldʼs leading tractorbrands, offering one of the most complete lines of agriculturaltractors in the industry.Fendt is the leading high-tech brand for customers with thehighest demands and is regarded as the innovation leaderfor agricultural machinery.Valtra specializes in delivering high quality customizedtractors, competitive technology and unsurpassed service,that results in complete customersatisfaction.The Challenger nameis recognized aroundthe world asrepresenting theultimate in quality,reliability andadvancedtechnology.

K80 Ball HitchDesigned for the professional Farmer and Contractor

Dromone Engineering Ltd

We are truly international in our breadth of experience with an unrivalledknowledge of farming and farm machinery founded on over a 150-year historyof designing, manufacturing and supplying agricultural equipment.As well as having a world-beating product line, MF’s strength is rooted in thelong-held philosophy to provide customers with much more than just a machine.We are Massey Ferguson !

KEITH DAVIESAgricultural Ltd

Hem Manor Farm, Hem Lane, Shifnal, Shropshire, TF11 9PT

Telephone/Fax: 01952 463840

North YorkshireCounty Show17th June

Driffield Show18th July

Ryedale Show31st July

Visit our website: www.robsontractors.co.uk

33600The stylish new MF 3600 Series tractors are nimble yetpowerful.They have been designed to tackle the widestrange of agricultural, specialist and municipal taskssimply, cost effectively and in a spacious, comfortableworking environment.

The full line-up comprises six models, each availablein 2 or 4-wheel drive, with or without cab.

5400The hardworking range of MF 5400 Series tractors hasevolved with the introduction of four extra models,further ensuring that all your farming needs arecovered.

These responsive, powerful machines are designedand engineered for maximum versatility. Whether youare a livestock, dairy, arable or hillside farmer, an MF5400 tractor will ensure the job gets done.

Superb visibility, high ground clearance, compact

Product Specific

dimensions and excellent stability are just some of thefeatures that make the MF 5400 range our newgeneration of tractors.

77600 SeriesMassey Ferguson is extending its award-winning MF7600 Series with the addition of four new, six cylinder,medium power tractors from 140hp to 175hp (max.power), which come with a wide choice of transmissionsand specifications.

As well as inheriting the family’s excellent power-to-weight ratio and versatile credentials, the latest tractorsalso bring together the best features of theirpredecessors with significant new technology to boostperformance and increase comfort and economy.

The four new models will replace equivalent sixcylinder tractors in the existing MF 5400, MF 6400 andMF 7400 Series.

At 175hp, however, the new MF 7618 is completelynew and is unique in this sector. Weighing in at a tonne

www.rdmachinery.co.uk

R & D Machinery Ltd1 Venton Ind Unit,Venton Farm,

Tigley Totnes,TQ9 6DP01803 863400

Email: [email protected]

Goose Lane, Upper Quinton,Stratford-upon-Avon CV37 8SX

01789 72026501789 721489

www.lqgltd.co.uk

LowerQuintonGarages

L I M I T E D

less than major rivals, it provides exceptional power-to-weightratio and is ideal for lighter cultivations and drilling as well ashigh performance transport work.

In common with the larger MF 7600s, the latest mediumpower models also have a completely redesigned cab, whichprovides more interior space, extra visibility and great comfortalong with new control options. All also follow the sleek andpractical family style, which won the Tractor Of The YearGolden Design Award 2012.

Like their larger siblings, the new 140hp to 175hp MF 7600scome in ‘Essential’, ‘Efficient’ and ‘Exclusive’ specification levels,to suit users’ different requirements.

The new additions are available with a choice of MasseyFerguson’s leading Dyna-4, Dyna-6 or Dyna-VT transmissions,depending on model.

8600The MF 8600 Series is now at the forefront of machinetechnology and is constantly evolving to meet your needs.

Massey Ferguson’s biggest, most powerful tractor range everfeatures innovative second generation SCR technology,providing you with superb fuel economy and even cleaneremissions.

A machine with exceptional capabilities, the seriouslymodern MF 8600 Series combines a six-cylinder AGCO SISUPOWER engine and Dyna-VT transmission with dynamic looksand an immense structure, to guarantee the highestproductivity and optimum performance.

Uncompromised power and a multitude of technologicallyadvanced features create a totally new operator experience,setting the MF 8600 apart from the competition.

Massey Ferguson is anticipating the future demands oftoday’s farming community. In order to meet those needs, theMF 8600 has been meticulously developed so you can look tothe future with confidence.

HarvestingMassey Ferguson is continuing to invest apace in its harvestingrange. Four model ranges are now offered, in the Activa, Beta,Centora and Delta ranges.

Two new MF 7300 ACTIVA S combine extend the MasseyFerguson range for the 2012 season. These new harvesters

Product Specific

introduce the latest engine technology, a choice of threshingsystems, the ability to fit the high capacity PowerFlow headersand a host of other significant specification enhancements.

Both new models are now powered by AGCO SISU POWERengines, equipped with Selective Catalytic Reduction (SCR),developing 243hp in the five straw-walker, ACTIVA 7345 S and276hp in the six straw-walker, ACTIVA 7347 S.

“The ACTIVA S range has gained a superb reputation forflexible performance and reliability,” . “It’s a real all-rounder,that now provides medium to large farmers and contractorcustomers with new technology, extra comfort and ease ofoperation from a straightforward design.

With the launch of the new MF 7300 BETA combines,Massey Ferguson is introducing higher specification, economyand performance to medium to large-scale operators andcontractors. These two new conventional harvesterscomplement the innovative ParaLevel models that made theirdebut earlier this year.

“The BETA combines, with five or six straw-walkers, offerlarge to medium scale operators a combination of premiumand practical features that provide high capacity, flexibility andperformance

The latest Massey Ferguson CENTORA range, still the onlyeight straw-walker combine available, receives a host of newfeatures for harvest 2012 that boost productivity and cutrunning costs.

Manor Farm, Hele, Somerset TA4 1AHTel: 01823 462999Fax: 01823 462998

[email protected]

Call 01270 758333 or talk to one of the Air1® team at Cereals 2012

[email protected]

Need AdBlue® in your Farm Machinery?

3 o33850 7271all 0Ce Air1th ® eam at Cert

[email protected]

e ofo onalk tor t210eals 2

Massey FergusonDELTA - the pursuit ofthe ideal harvestingmachine is overMerging conventional and rotary technology, the MFDELTA hybrid combine meets the harvesting demands oflarge-scale farmers and contractors - reliably, efficientlyand with an excellent return on investment.

The MF DELTA cleverly blends the quality ofconventional ‘drum and concave’ threshing with thehighest separation capacity of a twin-rotor set-up toproduce the outstanding ‘HyPerforma Technology’.Fitted with the latest SCR Generation 2 engine and thehigh-output PowerFlow table, the MF DELTA has beenperfected to satisfy the most demanding needs ofprofessional business farmers. This combine offersexceptional levels of operator comfort and serviceabilityplus straightforward and efficient ergonomics. Theresult of intensive engineering development, it provideshigh productivity in high-yielding crops with minimallosses, unbeatable straw quality and low fuel costs.

The market leader for a number of years, the MasseyFerguson range of Big Square balers is widelyacknowledged as being one of the best on the market.With its heritage steeped in the Hesston brand, thismainstay of many large farms and contractors continuesto develop to meet the needs of a changing market.

The new Massey Ferguson 2170 XD, Extra Density,large square baler packs in between 15%-20% morematerial into bales. Designed specifically to lowertransport costs with 1.2m x 0.88m bales, the newmachine has a higher output and produces fewer,heavier bales reducing handling time.

“For more than a decade Massey Ferguson hasoffered machines that make this bale size, which offersoptimum transport capacity in many situations,”. “Nowthe new MF 2170 XD makes much denser and heavierbales, further helping to optimise transport space andcut costs.

“Evaluation trials in the UK this season have shownan increase in bale weight of between 15% to 20%from the MF 2170 XD, compared with the standardmodel.

Fendt ET = VisioPlus Cab

We always knew Fendt drivers had more vision

Leaders drive Fendt

FENDT is a worldwide brand of AG tel hotline 01628 48844 email: [email protected] www.fendt.co.uk

5m2 of curved glass, giving truly panoramic views. We know Fendt drivers will value the visibility in the VisioPlus cab.

Of course, it’s not all about spaciousness, comfort and safety.

An alert, relaxed driver will make the most of Fendt Efficient Technology. Powerful new 6.06L six cylinder engines; innovative fuel saving SCR technology and the new 4-in-1 Varioterminal – controlling all functions, with a touch.

And looking ahead? That’s when Efficient Technology added to unbeatable resale values make an investment in Fendt look even better.

For information on Fendt Efficient Technology or to arrange a test drive call 01628 488441 or visit www.fendt.co.uk

REDLYNCH AGRICULTURE ENGINEERING LTDRedlynch, Bruton, Somerset. BA10 0NH

01749 812628www.redlynchtractors.co.uk

Fendt Tractors

Anything less Comes at a Price

Leaders drive Fendt

FENDT is a worldwide brand of AGCO • tel hotline 01628 488441 • email: [email protected] • www.fendt.co.uk

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Built in Marktoberdorf Bavaria, Fendthas an enviable reputation for qualityand reliability. Featuring therenowned VARIO transmission, theoriginal continually variabletransmission across its whole range,Fendt has grown rapidly in the UK tobecome one of the key players in thehigher horsepower market.

With the 200 Vario, Fendt offers a new dimension incompactness, productivity and efficiency. Now you can alsoprofit from the superior Vario technology in the powersegment from 70 to 110 hp maximum power. The Fendt200 Vario, the first compact standard tractor with acontinuously variable transmission, is distinguished bymaximum profitability, cutting-edge equipment featuresand easiest operation. With a brand new design, the 200Vario offers you a one-of-a-kind driving sensation andcomfort as never before.

300 seriesThe Fendt 300 series has been updated in 2012, offering anew model the 313. Adapting to latest industryregulations, the 300 series now has more power, and thelatest SCR engine technology, for more power and torquebut with even better fuel consumption.

400 seriesWith the 400 Vario, Fendt offers the perfect all-roundtractor for mixed and grassland farms. Light, compact andmanoeuvrable, it represents the award-winning Variostepless drive in the middle power segment between 115and 155 HP maximum power. Optionally, it can also beequipped with all the technology that was until nowreserved for the upper mid-sized class and highhorsepower tractors.

With a broad operating spectrum, it allows additionalutilisation in agricultural contracting businesses orcooperatives - without compromises. Its particular strengthlies in PTO operations. In small-scale areas, its exceptionalmanoeuvrability is a major advantage.

700 seriesThe newly launched 700 Series, Fendt is reinforcing itsposition as the market leader in the 200hp sector. Buildingon the massive success of the 820 model the range nowgoes from 140 -240 hp – plenty of power on a lightweightchassis.

With a massive 240hp now available on the footprint ofthe former 820 model, Fendt continues to push theboundaries of tractor design. With the jaw dropping newcab design, to the sleek lines of the bonnet, undindered bythe complicated cooling designs of its competitors, the 700series has already established itself on the shopping lists ofmany users in this sector.

800 and 900With the new 800 Vario, Fendt presents a completelynewly developed elec-tronics concept, the FendtVariotronic. The new terminal, available in two differentversions, features a user-friendly interface with a flat menuhierarchy and practical touch technology. For the first timetractor operation, ISO bus implement control, VarioGuideautomatic steering system and VarioDoc documentationhave been consolidated in one terminal and are operatedusing the same operating logic.

The entire vehicle concept of these ranges is designedfor uncompromising efficiency and maximum performance.The experience gathered from 100,000 Vario transmissionshas made it possible to further improve itthrough the latest engine technology and acompletely newly developed drive train andthus achieve the best possible efficiency. Inparticular, the newly developed, wet multi-discbrake in the rear axle, which only rotates atthe same speed as the wheel and permitsoutstanding deceleration values whileminimising losses.

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J.Riley Beet Harvesters (UK) LimitedChurch Farm,Attlebridge,

Norwich. NR9 5ST

01603 262526www.j-rileybeet.co.uk

Valtra is the leading tractormanufacturer in the Nordic countriesand the second most popular brand inLatin America. The company hasmanufactured tractors since 1951, butits historic roots reach back until 1832.

Valtra tractors are built in the most advancedfactories in the industry at Suolahti, Finland, andMogi das Cruzes, Brazil. Valtra tractors are now sold

in over 75 countries worldwide. Valtra is a worldwidebrand of the AGCO Corporation, the third-largestmanufacturer of agricultural equipment in the world.

CCustomer focusValtra tractors are individually made to order and eachone is custom built to meet the requirements of thecustomer. In cooperation with their authorised Valtradealer, customers configure a tractor that exactly matchestheir needs.

The order is forwarded directly to the factory, wherethe tractor is manufactured according to the personalisedspecifications. The completed tractor and additionallyspecified equipment are delivered to the customer or thedealer directly from the factory.

A helping hand to shape your land.

Visit our website atwww.ljcannings.co.ukto see full range of products.

Challow House Farm, Main Street,East Challow, Wantage, Oxon, OX12 9SR

Telephone: 01235 763103

LJ & CACANNINGSEstablished since 1976

A SeriesThe Valtra A Series has a long and distinguished heritage as themost popular tractor in Scandinavia.

True to our Nordic values the basic features have beenretained. For example, all A Series models feature Valtra’sunique midframe fuel tank, which offers high ground clearanceand a flat belly – ideal for working in both forests and fields.

N SeriesThe Valtra N is a new kind of tractor that combines thevery best of performance and specifications in abalanced and functional package.

The N Series offers a variety of hydraulic andtransmission options with its HiTech, Versu and Directmodel variants.

Designed and built in-houseThe N Series embodies Valtra’s manufacturing philosophy. Allprimary modules are designed and built in-house. This includesthe engine, chassis, transmission, powertrain, rear axle,hydraulics, cab and cladding. Our suppliers are internationallyrecognised leaders in their fields.

Product Specif

Come as standard with a ValtraThe other 500,000 options are up to you

Go to www.valtra.co.ukor contact your local Valtra dealer

ReliabilityInvestibility

Functionality

Valtra make the world’s only custom built tractors. We realise that ‘one size fi ts all’ simply doesn’t work for every individual and we know that a combination of reliability, fuel effi ciency and a high resale value is an important consideration when choosing your next tractor. That’s why we have created the most comprehensive options list available, allowing you to pick exactly what you want, without having to pay for equipment you don’t use. From detail options such as colour, cabin type and controls, to engines, transmissions and loaders; the choice is yours. Vaaltra, itt’s made for you

TT Series tractorsThe T Series offers a variety of hydraulic and transmissionoptions with its Classic, HiTech, Versu and Direct modelvariants.

Based on the latest technology, T Series tractors areexcellently suited to farmers as well as contractors orforestry specialists. Each model can be customised for awide range of different requirement profiles.

The Valtra T Series combines traditional highperformance with incomparable flexibility and comfort

The new Versu and Direct models expand the T Serieswith two new transmissions and many new features.

Versu models have a new dynamic multistep buttoncon-trolled powershift transmission, which means no moregear shift lever.

Direct models have a new and extremely easy-to-usestepless transmission that is designed and built in-house byValtra. Both new transmissions are based on tried andtested modular components.

S SeriesTtal efficiency and productivity are the result of the first-class work of our designers and the high-quality ofimplementation. These qualities are combined in theValtra S Series - never before has there been such a focuson driver comfort and economy.

The Valtra S Series introduced in 2008 was the firstagricultural tractor in the world to feature AGCO e3 SCRtechnology to clean exhaust emissions.

fic

is a worldwide brand of AGCO.CHALLENGER

YOUR SOIL, OUR TERRITORY.

Exceptional power even in tough terrains or with heavy loads.

Industry leading Mobil-trac™ for maximum traction, pullingability and even greater efficiency.

Built with world-renowned Challenger durability and reliabilitywith outstanding network support.

Intuitive cab design and centre console for ultimate productivityand longer working days.

beautifully engineered for ultimate pulling power

For further information contact your local Challenger dealer or go to www.challenger-ag.com

When the Ag-Chem EquipmentCompany Inc. was taken over byAGCO Corporation in 2001, the firstco-operation between Ag-ChemEurope and other divisions of theAGCO family began.

Spra-Coupe self-propelled sprayers were added to the Ag-Chem Europe line-up in 2002, along with the introductionof the Terra-Gator 8133 and RoGator 418. This coincided

with the expansion of the sales area for these machines toencompass Africa and the Middle East.

AGCO also began to produce Challenger tracked machinesunder licence from Caterpillar in 2002. Continuing productdevelopment brought us first the MT 'B' Series and then the'C' Series that we know today – one of themost powerful and cost-effective agriculturaltractors on the market.

2004 saw Ag-Chem Europe start to integratewith the Challenger brand, introducing thenew Spra-Coupe 7000 Series, and selling thefirst RoGator 1264C, Terra Gator 8103 Airmaxand Spra-Coupe 4650 machines into Russia.

Since 2004, we have seen the Challenger linecontinue to grow extensively under AGCO.

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