agco brand guidelines

AGCO VISUAL IDENTITY

PROGRAMME 2011-2013

EAME, DEAlEr, vErsion 1.0 AuTuMN 2011

INTRODUCTION

inDEX

inTroDUCTion

AGCo 5-sTAr DEAlEr sTAnDArDs

BAsiC ElEMEnTs

1 LOGOTYPES

1.1 AGCO LOGOTYPES

1.2 AGCO BRANDS LOGOTYPES,

PRINT VERSIONS

1.3 LOGOTYPES, SPECIAL VERSIONS FOR

ThE VISUAL IDENTITY ELEMENTS

1.4 INCORRECT LOGOTYPE USE

2 AGCO BRANDS COLOURS

2.1 AGCO BRANDS COLOURS

2.2 BACKGROUND COLOURS

FOR ThE VISUAL IDENTITY ELEMENTS

3 AGCO TYPOGRAPhY

4 DISPLAYING BRANDS AND

DEALER IDENTITY

5 AGCO MEDIA PLACE

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1 EXTERIOR / DEALERShIP, GENERAL LAYOUT

1.1 EXTERIOR / DEALERShIP,

GENERAL LAYOUT

1.2 EXTERIOR / MATRIX

2 FASCIA

2.1 FASCIA, ILLUMINATED INSIDE

2.2 ALTERNATIVE FASCIA

3 TOTEMS

4 FLAGS

5 COMPLEMENTARY BRANDS

5.1 AGCO COMPLEMENTARY BRANDS

5.2 OThER COMPLEMENTARY BRANDS

6 ROAD SIGN

7 DIRECTIONAL SIGN

7.1 DIRECTIONAL SIGN, POST- MOUNTED

7.2 DIRECTIONAL SIGN, WALL-MOUNTED

7.3 SERVICE SIGNS, SPECIAL SIZES

7.4 PARTS SIGNS, SPECIAL SIZES

7.5 PARKING LOCATION AND SIGNS

8 INFORMATION TEXT

9 TRACTORS ON ThE YARD

10 VEhICLES

10.1 VEhICLES, MEDIUM AND

LARGE VANS

10.2 VEhICLES, SMALL VANS

10.3 VEhICLES, GENERAL LAYOUT

10.4 SERVICE VANS

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1 INTERIOR / GENERAL LAYOUT

1.1 INTERIOR

1.2 INTERIOR / MATRIX

1.3 INTERIOR / COLOURS

1.4 INTERIOR SIGNS

1.5 INTERIOR SIGNS, SPECIAL SIZES

1.6 DECORATION

1.7 ShELVING

2 CUSTOMER FACING AREAS

2.1 WhOLEGOODS SALES AREA

(ShOWROOM)

2.2 COUNTERS

2.3 WAITING AREA

2.4 CONFERENCE ROOM

2.5 CORE PARTS SALES AREA

2.6 ShOP-IN-ShOP

2.7 RURAL GOODS

2.7.1 RURAL GOODS

2.7.2 AGCO ShOP

3 LAYOUTS

3.1 WhOLEGOODS GENERAL LAYOUT

3.1.1 WhOLEGOODS

GENERAL LAYOUT

3.1.2 TRACTORS INSIDE

3.2 SERVICE GENERAL LAYOUT

3.2.1 SERVICE GENERAL LAYOUT

3.2.2 TEChNICAL DRAWING

– LARGE WORKShOP

Index


– MEDIUM WORKShOP


– SMALL WORKShOP

3.2.5 SERVICE COLOURS

3.3 PARTS GENERAL LAYOUT

4 VISUAL COMMUNICATION

4.1 VISUAL COMMUNICATION IN

CUSTOMER FACING AREAS

4.2 VISUAL COMMUNICATION IN DEALER

INTERNAL AREAS

5 MATRIX SUMMARY

5.1 EXTERIOR/ INTERIOR MATRIX

onlinE visUAl iDEnTiTY

1 INTRODUCTION TO ONLINE

VISUAL IDENTITY

2 AGCO BRAND GUIDELINES

FOR DEALERS’ WEBSITE

3 LOGOTYPES

3.1 LOGOTYPES AND BACKGROUND I.

3.2 LOGOTYPES AND BACKGROUND II.

3.3 LOGOTYPES AND BACKGROUND III.

4 AGCO BRAND INFO PAGE ON

DEALER’S WEBSITE

4.1 AGCO BRAND INFO PAGE ON

DEALER’S WEBSITE

4.2 AGCO BRAND INFO PAGE ON

DEALER’S WEBSITE: PAGE hIERARChY

inForMATion

1 ELEMENTS

2 MATERIALS

3 PARTNERS

4 VISUAL IDENTITY ELEMENTS

5 EXAMPLES FOR 5-STAR DEALER

STANDARDS MANDATORY ELEMENTS

5.1 SMALL DEALER EXAMPLE

5.2 MEDIUM DEALER EXAMPLE

5.3 LARGE DEALER EXAMPLE

6 PROCESS

6.1 hOW TO ORDER ELEMENTS OF

ThE AGCO VISUAL IDENTITY

6.2 BRAND ELEMENTS

6.3 POINT OF SALE ELEMENTS

7 CONTACTS

Index (continued)

AGCO 5-STAR DEALER STANDARDS

AGCO 5-Star Dealer StandardsThe AGCO Visual Identity Programme presented here is a key part of the AGCO 5-Star Dealer Standards Programme, introducing a consistent, identifiable image for all of AGCO brands’ dealers.

The minimum standard of Visual Identity for all of AGCO’s partners in the EAME markets is to have an approved version and installation of the Fascia and Totem, and also to display the flags of the AGCO core brands represented. This will be a 1-Star requirement.

To ensure consistency of this programme for all of AGCO’s dealers, brands and markets in EAME, AGCO will work in partnership with a single supplier within the whole region.

Please note that to ensure qualification for the AGCO 5-Star Dealer Standards programme in future, the correct version and installation of the AGCO Visual Identity will be required.

Other AGCO Dealer Standards versions of Visual Identity installed (e.g. 2009 Programme or later)

will also qualify for the 1-Star Standard but these will be gradually replaced or updated according to a local market plan subject to the installation date and conformity to the relevant standard programme.

These Visual Identity Guidelines also include information and recommendations linked to best practise and to the achievement of other Standards e.g. Premises and Customer Satisfaction.

BASIC ELEMENTS

AuTuMN 2011EAME, DEAlEr, vErsion 1.0

AGCO logotypesAGCO, Your Agriculture Company, is a premier manufacturer of agricultural equipment, providing high-tech solutions for professional farmers feeding the world. The company is dedicated to delivering superior customer service, innovation and quality. AGCO products are distributed in more than 140 countries worldwide.

The tagline solidifies AGCO’s role as a leading player in the global agricultural marketplace. By focusing on “Agriculture” as an industry, AGCO seeks to underscore its strategic role in shaping the future of agriculture through innovative equipment and technology solutions. The tagline is an integral part of the brand and should not be removed from the Corporate Logo.

The logotype on this page is the main version of the logotype. Use this version whenever possible.

Always reproduce the logotype from digital master artwork. Never allow the logotype to be redrawn, reset or repositioned.

The AGCO standard logo is designed to print in two colours. The symbol is PMS 187C and the text is black. The standard logo has no background and is to be used whenever possible.

1.1 AGCO LOGOTYPES 1 LOGOTYPES

BAsiC ElEMEnTs

AGCO brands logotypes, print versionsThese are the main logotypes of the AGCO core brands which are also available in digital form. These are used in cases described in each brands own visual identity specifications.

1.2 AGCO BRANDS LOGOTYPES, PRINT VERSIONS1 LOGOTYPES

BAsiC ElEMEnTs

Logotypes, special versions for the Visual Identity elementsShown here are the AGCO brands logotypes combined with the special background colours, also available in digital form, which are for use in the Visual Identity Programme.

1.3 LOGOTYPES, SPECIAL VERSIONS FOR ThE VISUAL IDENTITY ELEMENTS1 LOGOTYPES

BAsiC ElEMEnTs

Incorrect logotype useThe only permissible brand logotypes are those shown on the previous pages. No other versions are allowed. You will achieve the best results by using the digital master artwork. Some particularly important points are shown here.

• Do not change the colours of the logos.

• Do not typeset or re-draw the logotype.

• Do not modify the logotype or any of its parts.

• Never use the logotype as part of a sentence.

• No frames or other visual elements are allowed within the free space round the logotype.

• Never place any text within the free space.

• Do not stretch the logotype.

1.4 INCORRECT LOGOTYPE USE

Not permitted

1 LOGOTYPES

BAsiC ElEMEnTs

AGCO brands colourshere you will find the colour definitions for AGCO brands colours on this page. The definitions show how the correct shade is produced in different colour systems, such as Pantone Matching System (PMS) for print applications or RAL for powder coating. Stickers and the digital environment also require colour systems of their own.

The use of the colours is specified for each AGCO core brand separately. Check that the application being produced meets with these colour specifications regardless of the colour system used. Use the Pantone colour book as a reference. Do not give permission to start production before you have made sure that the colour shade is matched against the correct AGCO brands colours.

Process blackRAL 9005Avery 701

AGCO brand areaLight grey

Recommendation RAL 860-1(Exception Valtra RAL 3020)





(Oracal/641/070 G)

PMS 361RAL 6018

Oracal/641/064

WhiteRAL 9003

Avery 2020Matt printablewith laminate

WhiteRAL 9003

Avery 2020Matt printablewith laminate

WhiteRAL 9003

Avery 700 White

PMS 3415RAL 6016

Oracal/641/068

PMS 425RAL 7015Avery 720

PMS 417RAL 7005

Oracal/641/071

PMS 187RAL 3002




2.1 AGCO BRANDS COLOURS2 AGCO BRANDS COLOURS

BAsiC ElEMEnTs

Background colours for the Visual Identity elementsTo ensure required visibility for the AGCO brand logotypes, sufficient contrast must exist between the logotype and its background. Additionally, special attention should be paid to the background colour and its role in creating the correct brand image. The examples here show the most common ways of usage as well as some incorrect background/logotype colour combinations.

Permitted

Not permitted

2.2 BACKGROUND COLOURS FOR ThE VISUAL IDENTITY ELEMENTS2 AGCO BRANDS COLOURS

BAsiC ElEMEnTs

ABCDEFGHIJKLMNOPQRSTuVXYZabcdefghijklmnopqrstuvxyzåäö1234567890

ABCDEFGHiJKlMnoPQrsTUvXYZabcdefghijklmnopqrstuvxyzåäö1234567890

ABCDEFGHiJKlMnoPQrsTUvXYZabcdefghijklmnopqrstuvxyzåäö1234567890

ABCDEFGHIJKLMNOPQRSTUVXYZabcdefghijklmnopqrstuvxyzåäö1234567890

univers Roman 55

univers Bold 65

univers Bold 65 for sign element (Helvetica Bold if univers Bold 65 is unavailable)

Helvetica

AGCO typographyThe primary typeface is Univers. It is used for headings, subheadings and captions in literature, as well as tables, slides and small sections of continuous text. Signage, stationery, adhesive lettering and stickers are also produced using Univers.

As an exception, the helvetica typeface replaces Univers on web pages.

Use the typefaces with normal spacing. Do not expand, condense or otherwise distort them. Univers and Times are available for word processing and other in house publishing systems on both Apple Macintosh and PC platforms. While AGCO staff and dealers worldwide are covered by our software licence, do not copy font files for external use.

3 AGCO TYPOGRAPhY

BAsiC ElEMEnTs

Permitted Not permittedDisplaying brands and dealer identityIn order for both AGCO and the dealers to retain their own distinct identities, the dealer logos and logotypes must never be combined with the AGCO brand logotypes. In matters involving AGCO, always use the AGCO identity as shown in these guidelines.

There are separate instructions on how to combine the AGCO logotype and the name of the dealer or the authorised service provider on stationery and other applications. They have been designed in a way that enhances the co-operation between AGCO and its respected partners. Please refer to brand own guidelines.

4 DISPLAYING BRANDS AND DEALER IDENTITY

BAsiC ElEMEnTs

AGCO Media place

loGo AvAilABiliTY

All logos and their variations are available for download at www.AGCOmediaplace.com.

1. Click “Enter” button in “Public Access” section of login (be sure you do not have a “Username” entered in the “Media Access” section, as you will get an error.)

2. Click the brand required from the left menu3. Click “AGCO Corporate” from the left menu4. Click “Image & Graphics”5. Click “Logos”6. Download the logo format needed

FilE TYPEs

EPS FILES – These are typically Adobe Illustrator files and are meant for use by printers, design firms and in-house designers. If you are on a PC, it is likely that you will not be able to open EPS files. You can, however, download them to your desktop and attach them to an email being sent to a printer and/or designer.PNG FILES – This file format is universal, in that anyone can open and view the image. If you are creating a PowerPoint presentation, Word document or possibly need a logo for an Excel spreadsheet, this is the file type that you will need. This format has a transparent background. Please do not use JPG files for logos. They are not as clean of an option as PNG files.

For technical assistance using Media Place, please contact the AGCO Media Place Administrator, at the address provided on the site.

5 AGCO MEDIA PLACE

BAsiC ElEMEnTs

EXTERIOR


ExteriorA dealership may have an agreement with other suppliers simultaneously. The most important thing to observe is that all identity elements, AGCO’s as well as other suppliers, should be introduced only after both parties know exactly what is being done and agree to the arrangement. In addition to the minimum requirements dealers can choose their desired AGCO visibility level using the matrix on the following page.

1.1 EXTERIOR / DEALERShIP, GENERAL LAYOUT1 EXTERIOR / DEALERShIP, GENERAL LAYOUT

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MandatoryPriority

Optional

Mandatory

Required Recommended Optional

Order from AGCO Supplier (see Information section)

1

1

2

2

Order from relevant brand marketing (see Information section)

Fascia, Illuminated

Totem, Illuminated

FlagsVehicle liv

ery

Tractors in the Yard

Service & Parts Signs

Directio

nal Signs

Parking Signs

Informatio

n text a

t entra

nce

Exterior lig

hting on th

e yard

Road Sign

Alternative Fascia Panel

Window Images

Colours of building fa

çade

Window decoration

tape

VI elements

Brand elements

With AGCO logo

With Core Brand logo

AGCO or brand colours

Element

Style

Exterior / MatrixAn independent dealer who sells and represents AGCO brands should confirm AGCO’s and its main brands sufficient prominence in their identity. Minimum requirements are the fascia, totem and flags. Also the road signs are an important element if the main building is not located near the main road. Fascia is situated to the facade and if the dealer has multiple facades then it is justified to have the fascia in all of the facades.

These Guidelines have been produced to provide information to AGCO’s partners regarding the Visual Identity Programme and the process for ordering.

1.2 EXTERIOR / MATRIX1 EXTERIOR / DEALERShIP, GENERAL LAYOUT

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Fascia, illuminated insideThe fascia illuminated inside is the recommended version and the illumination type for the fascia and totem should always be the same. It is required that the fascia is situated to the facade which has the main entrance to the dealership. The brands represented must always be shown in alphabetical order, from the left to the right i.e. Challenger, Fendt, Massey Ferguson, Valtra.

There are various sizes of fascia available for different sizes of buildings. A survey by the AGCO appointed supplier will determine the correct size and location of the fascia.

2.1 FASCIA, ILLUMINATED INSIDE 2 FASCIA

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Alternative fascia for large brand panelshere is an example how to use alternative brand elements on the facade above the fascia element. The brands represented must always be shown in alphabetical order, from the left to the right i.e. Challenger, Fendt, Massey Ferguson, Valtra.

The alternative brand elements’ size will depend on the space available above the fascia element. When using the alternative brand panels, the brand

2.2 ALTERNATIVE FASCIA2 FASCIA

panel height must always be greater than the fascia height. Alternative brand elements can be illuminated inside or outside.

A survey by the AGCO appointed supplier will determine the sizing of all elements, reliable planning and construction in every case.

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Main Size 4500mmIlluminated inside

Main Size 3000mmIlluminated inside

AGCO totemsThe most important element is the totem, which provides a prominent and distinctive visibility of AGCO and the AGCO brands. There are two totem size variations available: 4500mm high and 3000mm high. The totem illuminated inside is the recommended version in either size and the illumination type for the fascia and totem should always be the same.

The function of the brand panels is to identify AGCO brands in the locations where they are sold. The brands represented must always be shown in alphabetical order, from the top down i.e. Challenger, Fendt, Massey Ferguson, Valtra.

If the dealer doesn’t have all of the brands then the empty panels will be in the colour of the frame.

3 TOTEMS

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FlagsThe flag is usually the most visible and cost-efficient element which is why it is required to be situated in all possible locations.

Always use the latest version of the brand flag available from the respective brand marketing department. Make sure all AGCO and AGCO brand flags are the same format.

Regarding the use of the flags, see matrix on the page Exterior / Matrix.

4 FLAGS

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5.1 AGCO COMPLEMENTARY BRANDS

AGCO complementary brandsAGCO complementary brands i.e. Laverda, Fella in EAME can be added only where the number of core brands represented means that there are empty panels in the totem and these must always be at the bottom. The AGCO complementary brands must always be below the AGCO core brands on the totem. On the fascia the complementary brands will be added to the left of the AGCO core brands. AGCO core brands will always take priority.


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5.2 OThER COMPLEMENTARY BRANDS

Other complementary brandsComplementary brands can be added to the façade, to windows or to the interior. They cannot be included in the fascia or totem.


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Road signRoad signs are used at the entrance of the grounds. They are the first AGCO brand sign that the visitor sees.

If the view is blocked by trees, other elements or distance from the main road, directional signs on the road may also be required.

6 ROAD SIGN

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Directional sign, post-mountedPost-mounted signs may be used to identify the sales outlet and to direct traffic inside the perimeter.

7.1 DIRECTIONAL SIGN, POST-MOUNTED7 DIRECTIONAL SIGN

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Directional sign, wall-mountedWall-mounted signs are used to identify buildings and to direct traffic.

7.2 DIRECTIONAL SIGN, WALL-MOUNTED7 DIRECTIONAL SIGN

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Service signs, special sizesService signs are used to identify service locations and buildings.

The post-mounted version (C) is allowed only if the wall-mounted (A) and projecting sign (B) are not viable.

7.3 SERVICE SIGNS, SPECIAL SIZES7 DIRECTIONAL SIGN

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Parts signs, special sizesParts signs are used to identify parts locations and buildings.

7.4 PARTS SIGNS, SPECIAL SIZES7 DIRECTIONAL SIGN

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Parking location and signsSigns should indicate customer parking spaces which should ideally accommodate vans and larger vehicles.

7.5 PARKING LOCATION AND SIGNS7 DIRECTIONAL SIGN

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8 INFORMATION TEXT

Information text The sales outlet’s name and business hours, as well as any other information deemed necessary, are displayed on or next to the main entrance doors by self-adhesive lettering. The applicable typeface is Univers Light.

OPTIONAL A – vinyl on glassOPTIONAL B – wall– mounted plaque

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Tractors on the yardIt is important that machines are in good order, clean and well presented on the yard. Tractors should always be parked on a hard standing area e.g. tarmac. Each AGCO brand’ s machines should be located distinctly to give a strong visual image of the brand. Where possible, use ramps to raise the height of the profile model tractor.

9 TRACTORS ON ThE YARD

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r 1.

3.

2.

Note, if the rear doors have windows they should be taped with a perforated (see-through) window film.

3.4.

1.

2.

Vehicles, medium and large vansThe general guideline is that the side layout of the vehicles is divided into 4 communication areas:1. AGCO brands;2. Grey Stripe with text;3. Dealers information;4. Complementary brands that the dealer represents.The side layout has AGCO brand logos situated on the upper side of the layout and positioned clearly and enlarged generously. On both cab doors there is a dealer’s area with the dealer’s own logo and address. The dealer’s logo in area 3 can be in full colour or set in Univers Bold 65 (black colour). Dealers contact information on the cab doors only is always set in Univers Bold 65 (colour Grey PMS 425, Tape, Avery 720).

4.

2.

10.1 VEhICLES, MEDIUM AND LARGE VANS10 VEhICLES

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3.4.

1.

2.

1.

2.

1.

Vehicles, small vansThe general guideline is that the side layout of the vehicles is divided into 4 communication areas:1. AGCO brands;2. Grey Stripe with text;3. Dealers information;4. Complementary brands that the dealer represents.The side layout has AGCO brand logos situated on the upper side of the layout and positioned clearly and enlarged generously. On both cab doors there is a dealer’s area with the dealer’s own logo and address. The dealer’s logo in area 3 can be in full colour or set in Univers Bold 65 (black colour). Dealers contact information on the cab doors only, is always set in Univers Bold 65 (colour Grey PMS 425, Tape, Avery 720).

Note, if the rear doors have windows they should be taped with a perforated (see-through) window film.

Optional area for single brand only.

10.2 VEhICLES, SMALL VANS10 VEhICLES

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Vehicles, general layoutExample of vehicle for dealer that represents one AGCO Brand.

Design benefits:

1. Van panel zones identified for specific use (4 separate zones – coloured line borders shown on drawing)

2. Up to 2 dealer complementary brand logos are allowed in defined zones on side and rear (zone 4)

10.3 VEhICLES, GENERAL LAYOUT

3.4.

1.

2.

3. Grey stripe is matched closely to the Visual Identity fascia colour – darker grey also provides better visibility of the text (zone 2)

4. Dealer name and contact information is on side and rear door – more visibility (zone 3)

5. 3 options for grey stripe text subject to primary vehicle use: Product Support, Service Support, Parts Support (Parts text accompanied by AGCO Parts logo) or local language equivalents

6. Where there are multiple AGCO core brands on the same vehicle these are scaled to fill the designated zone (zone 1)

10 VEhICLES

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Service vansService vans are part of AGCO’s service concept. The interiors of the service vehicles follow the same visual principles as those of the service points. The main colour of the vehicle interior is white or light grey. Other colours can be used for some elements, such as boxes, using grey tape and various AGCO

10.4 SERVICE VANS10 VEhICLES

brand products. It is important that the interior of the vehicle is kept tidy and well organized.

Further details on Service Vans are available on AGCO Net: AGCO Net/My Business/ [Brand]/Dealer Standards/Van Racking. For supplier contact information see: Information section 7 Contacts.

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INTERIOR


InteriorThe interior of a sales outlet is designed to enhance the customer’s positive perception of AGCO and AGCO core brands. In addition to the colouring and the layout of the premises, a good image is upheld by keeping the store tidy and clean. The customer subconsciously registers such facts upon entering the premises.

The shelves beside the walls are tall and in the centre of the space max 1500mm high. This way the customer can view the whole space easily and the space feels open and airy.

AGCO specialist support programmes are available for rural goods and parts.

Please see Information section 7 Contacts.

1.1 INTERIOR

Customer walking

Customer viewing

1 INTERIOR / GENERAL LAYOUT

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RequiredPriority

Optional

Mandatory

Recommended

1

2

Interior S

igns

Brand brochures

AGCO Core Parts display

Posters

Tractors inside (Sales display)

Profile corner

Small items display

Connected flags

Point of S

ale

Businesswear/Name badge

Interior c

olour scheme

Giant size

pictures

Shelving

Shop-in-Shop

Conference area

Furniture colours

VI elements

Brand elements

With AGCO logo



Element

Style

AGCO parts logo


1

2 Order from relevant brand marketing (see Information section)

Interior / MatrixAn independent dealer who sells and represents AGCO brands should ensure their sufficient visibility also in the interior identity.

Shown on the right is an example of interior layout. Example brands are Fendt and Valtra. They are positioned apart from each other so a strong image of both of the brands is achieved.

It is easy for the customer to navigate in the space and find particular brands service they are searching for.

Each AGCO brand has its own visual elements such as posters, connected flags, brochures, as well as brand collection products like caps, overalls, miniature tractors, t-shirts, etc. Be active and inquire about these image building products and elements. A strong brand image can be built with them.

The matrix on the right defines the minimum requirements for the visibility of the brand.

An example shows how to layout the shop area. NOTE: Keep a clear view of counters and products.

Customer walking

Customer viewing

1.2 INTERIOR / MATRIX 1 INTERIOR / GENERAL LAYOUT

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Interior walls:White RAL9003 or

very light grey RAL9002 or similar

Interior walls:White RAL9003 or

very light grey RAL9002 or similar

Conference furniture:Steel tube construction,

silver grey RAL9006. Wear resistant upholstery (Martindale min 50.000),

grey, 90% wool, 10% nylon. Table top laminated, grey.

Interior doors:Dark grey RAL7043

Carpet floor:For extra

heavy use, 100% polyamide,

dark grey

Desk front:Material for

heavy use, dark grey RAL7043

Desk front:Nextel Suede Coating, dark

grey B34 anthracite

Storage furniture:Grey RAL7005

Shopfitting:Grey RAL7005

Shop floor:Dry-pressed ceramic tiles for extra heavy use, grey/dark grey

Signage:Dark grey RAL7043, text white Univers

Socket and table surfaces: laminated, grey

Interior / ColoursThe overall ambience of the interior should be light, airy and well-lit. Recommended interior colours are:The walls are light grey, silver or white. The floors, shelving and shelf ends are silver and the furniture light grey. Light grey is also used for low cupboards and other furniture as well as glass display boxes.

The materials and the structure of furniture can be chosen according to needs. Ideally, the interiors should be similar in all outlets within the same region or market area. The materials should be easily maintained.

These interior decoration instructions are ideally put into practice when existing premises are being renovated or new premises built.

1.3 INTERIOR / COLOURS1 INTERIOR / GENERAL LAYOUT

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Interior signsInterior signs are intended to guide customers to the products or services they need. Please note that if the dealership stocks products from many principal suppliers, only one identity system should be adhered to. The signs follow the same visual principles as exterior signs. Product and shelf signs are grey. All lettering is Univers Bold in white.

1.4 INTERIOR SIGNS1 INTERIOR / GENERAL LAYOUT

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Interior signs, special sizesInterior signs are intended to guide customers to the products or services they need. Please note that if the dealership stocks products from many principal suppliers, only one identity system should be adhered to. The signs follow the same visual principles as exterior signs.

1.5 INTERIOR SIGNS, SPECIAL SIZES1 INTERIOR / GENERAL LAYOUT

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DecorationDifferent posters have been made showing AGCO products. These are an excellent interior decoration tool while at the same time acting as advertisements of our products. When hanging posters in the store, please make sure they are visible and attractively placed. Poor quality posters should be changed immediately. It is recommended that the posters are mounted using a frame that blends with the interior of the store.

Other decorative elements include publications, packages and other Point-of-Sale materials.

1.6 DECORATION 1 INTERIOR / GENERAL LAYOUT

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ShelvingConsistent shelving style and colour provides a good sales area and can balance the various colours and shapes of the parts on display. Recommended colour is grey. For small items, chrome coated wire baskets and hooks can be used.

The shelves beside the walls are tall and in the centre of the page max 1500mm high. This way the customer can view the whole space easily and the space feels open and airy.

Shelving header boards for the AGCO core brands are available in both 1000mm and 1200mm sizes.

1.7 ShELVING1 INTERIOR / GENERAL LAYOUT

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2.1 WhOLEGOODS SALES AREA (ShOWROOM)

Wholegoods sales areaThe Dealer actively promotes all of the AGCO core brand products they represent by means of display, advertising and by arranging working product demonstrations locally. Although some wholegoods sales transactions take place away from the dealer premises, a designated area for sales and product discussions should always be available for customers when they visit their dealer, including an office for confidential discussions and for administration.

The sales area and machines on display are well presented and clean.


Customer walking

Customer viewing

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2.2 COUNTERS

CountersThe overall colouring of the counters is grey. An overhanging grey canopy is used to create the impression of a place dedicated to a certain purpose, whether collecting information or finalising a purchase. Sales literature can be prominently displayed on the counters. The counters should be kept free from fixed items such as posters, stickers and other elements that do not belong to the structure.

Other text examples:


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Waiting areaA customer waiting area should be kept in good order and clean with new magazines and newspapers available.

2.3 WAITING AREA2 CUSTOMER FACING AREAS

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2.4 CONFERENCE ROOM

Conference room The conference room or area should create a relaxed, cosy atmosphere where business can be discussed in a casual fashion. The furniture and form of the conference area can be freely chosen. The picture on this page acts as a guideline for determining a suitable style and colour scheme that supports AGCO’s identity.


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Core parts sales areaMost AGCO core parts are sold from the Parts Counter (See Subsection 2.2 Counters). Where customers can pick the items they need themselves, the parts should be stocked neatly, easily identified or plastic boxes should be used to keep the items from getting mixed up. Such boxes are available in various shapes and sizes. Please make sure the colour of the boxes is consistent, grey colour is recommended. Never display AGCO parts in boxes whose colour is outside AGCO’s brand colour. See page 2.1 AGCO brands colours (Basic elements) for more information on colours. Shown here is an example of a Genuine Parts sign to reinforce to customers that AGCO PARTS is the genuine parts range for each of the AGCO core brands.

2.5 CORE PARTS SALES AREA2 CUSTOMER FACING AREAS

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Shop-in-ShopThe Shop-in-Shop concept is primarily for AGCO’s core brand merchandising products.

When the customer enters the shop, AGCO products should appear as a unified and representative collection that is separate from other items sold in the dealer and can be easily identified. The shelves are grey. The top panels of the shelving are branded.

Products are displayed in such a way that they appear tidy and attractive.

2.6 ShOP-IN-ShOP2 CUSTOMER FACING AREAS

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1 Rural goodsExample: AGCo shop

The AGCO Shop is one example of a rural goods programme, which can provide valuable revenue to the dealer sales area.

The rural goods sales area should be conveniently located and clearly identified for the customer.

2.7 RURAL GOODS 2 CUSTOMER FACING AREAS

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Customer walking

2 AGCO ShopThis image shows a rural goods display and an AGCO core parts area both using the single AGCO Shop display format.

Where there are displays for only generic rural products, the AGCO logo should not be used. here

2.7 RURAL GOODS 2 CUSTOMER FACING AREAS

only the ‘Shop’ logo should be used, with the option of adding the dealer’s own name (see example in 2.7.1).

For display areas dedicated to AGCO`s own products e.g. core parts, the AGCO Shop colour scheme can be used and can include the relevant AGCO core brand logo.

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1 Wholegoods general layoutWhole goods sales area should include sales desks clearly identified and with an access to electronic information e.g. Customer data (CRM system). An office for confidential discussions and waiting area with brochures and products displayed nearby are recommended.

3.1 WhOLEGOODS GENERAL LAYOUT 3 LAYOUTS

Customer walking

Customer viewing

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Customer walking

2 Tractors insideIf possible the tractors should be situated in the front area of the interior space so the customers can see them first when they enter.

Each brand has its tractors near their own profile corner or Shop-in-Shop. It is recommended that information stands are positioned near the tractors.

3.1 WhOLEGOODS GENERAL LAYOUT 3 LAYOUTS

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4,5m

Minimum space for tractor

Minimum space for combine

9,0m

6,0m

11,0

m

1 Service general layoutThe general appearance of service and repair points is clearly more neutral than that of sales outlets. While grey is an important identity element, it is used in smaller quantities. The silver and steel alongside the grey communicate technological knowledge and expertise.

hard wood or metal covered worktops are practical and hard wearing. Workshop wall and floor materials and colours should be robust, oil resistant and provide a light, practical working environment which is easy to clean. Cleanliness and order convey professionalism and build trust in the care provided to a customer’s machine. Special tools, should be on tool boards and oils and large equipment should be stored in designated areas.

Large posters of products, technical features, and brand logo panels can be added to the workshop environment to reinforce professionalism and brand identity.

3.2 SERVICE GENERAL LAYOUT 3 LAYOUTS

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AGCO DEALER FACILITIES STUDYLARGE SIZE WORKSHOP 05/01/11

0 1 2 5 mAGCO DEALER FACILITIES STUDYLARGE SIZE WORKSHOP 05/01/11

0 1 2 5 m

2 Technical drawing – Large workshopThe service technical drawings shown in this section indicate a suggested number of bays, overall working area, door sizes and locations for 3 sizes of workshop. Actual layouts will vary dependent on planned throughput, product types and building design. Please also consider the location of workshop administration and parts supply. For further information please contact your AGCO brand Service Manager.


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AGCO DEALER FACILITIES STUDYMEDIUM SIZE WORKSHOP 05/01/11

0 1 2 5 m

3 Technical drawing – Medium workshopThe service technical drawings shown in this section indicate a suggested number of bays, overall working area, door sizes and locations for 3 sizes of workshop. Actual layouts will vary dependent on planned throughput, product types and building design. Please also consider the location of workshop administration and parts supply. For further information please contact your AGCO brand Service Manager.

AGCO DEALER FACILITIES STUDYMEDIUM SIZE WORKSHOP 05/01/11

0 1 2 5 m


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AGCO DEALER FACILITIES STUDYSMALL SIZE WORKSHOP 05/01/110 1 2 5 m




4 Technical drawing – Small workshopThe service technical drawings shown in this section indicate a suggested number of bays, overall working area, door sizes and locations for 3 sizes of workshop. Actual layouts will vary dependent on planned throughput, product types and building design. Please also consider the location of workshop administration and parts supply. For further information please contact your AGCO brand Service Manager.


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Wall, up:White RAL9003 or similar

Floor:Concrete with extra heavy duty coating, light grey

Furniture:Grey RAL7005

Furniture:Grey RAL7005

Wall, bottom:Grey RAL 7005 or similar

5 Service coloursThe general appearance of service and repair points is clearly more neutral than that of sales outlets. While grey is an important identity element, it is used in smaller quantities. The silver and steel alongside the grey communicate technological knowledge and expertise.

hard wood or metal covered worktops are practical and hard wearing. Workshop wall, floor materials and colours should be robust, oil resistant and provide a light, practical working environment which is easy to clean.

3.2 SERVICE GENERAL LAYOUT3 LAYOUTS

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Parts general layoutA good layout of the Parts storage area and its position in relationship to the Parts sales areas can improve working efficiency and customer service.

Consider the flow of material from the goods receiving area to the storage area and then the proximity of fast moving parts to the sales counters.

Display parts product and pricing offers in customer waiting and sales areas and use Point of Sale and brand marketing material.

Use interior signs to reinforce AGCO PARTS as the Genuine Parts range for all of the AGCO core brands.

3.3 PARTS GENERAL LAYOUT3 LAYOUTS

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4.1 VISUAL COMMUNICATION IN CUSTOMER FACING AREAS

Visual communication in customer facing areasVisual communication elements should be used in all customer facing areas to communicate offers, product information, and AGCO brand and dealer news and events. Customers can also be reminded about AGCO programmes e.g. Customer Satisfaction surveys, or to provide information that would help the dealer to communicate with them more effectively e.g. e-mail address and mobile number.

Types of communication media include:

• DVD operating in waiting area e.g. demonstrating new product features

• Brand and Dealer Newsletters• Product brochures• Posters• Desk stands• Information stands next to tractors

AGCO 5-Star Dealer Standards certificates awarded should be prominently displayed.

4 VISUAL COMMUNICATION

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Visual communication in dealer internal areasVisual communication can be used in dealer internal areas to inform and communicate to the dealer’s own staff regarding AGCO, AGCO brands’ and dealer internal information for all functions together or by function in separate locations. Examples are AGCO processes, key timings such as order submission, and dealer performance tracking e.g. sales versus objective. Visual communication may also include photographs of how internal areas e.g. conference area, tool boards, should be maintained, health and safety information, current customer offers, and dealer events.

4.2 VISUAL COMMUNICATION IN DEALER INTERNAL AREAS4 VISUAL COMMUNICATION

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Optional

Mandatory

AGCO parts logo

InteriorInterio

r Signs

Brand brochures

AGCO Core Parts display

Posters

Tractors inside (Sales display)

Profile corner

Small items display

Connected flags

Point of S

ale

Businesswear/Name badge

Interior c

olour scheme

Giant size

pictures

Shelving

Shop-in-Shop

Conference area

Furniture colours

VI elements

Brand elements

With AGCO logo



Element

Style


Order from relevant brand marketing (see Information section)

Priority Required Recommended

5.1 EXTERIOR / INTERIOR MATRIX5 MATRIX SUMMARY

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ONLINE VISUAL IDENTITY


IntroductionAGCo have created these guidelines to ensure correct presentation of the AGCo core brands’ visual identity on the dealer’s own web site. The online visual identity Guidelines simply apply the principles of the main visual identity Guidelines to the online environment, primarily regarding use of the AGCo core brand logos (logotypes). This is particularly important on the dealer’s home page where there may be many other brand logos represented. included also are some ideas to help dealers with recommended page hierarchies, layouts, and for recommended key navigation links to other information of the dealer and of the AGCo core brands.

The volume and speed of electronic communications is growing at an exponential rate and many of AGCO’s customers now search online for information before visiting their dealer. Typically a customer will visit a dealer’s website by:1. Typing in the URL directly e.g. if seen in an

advertisement2. Entering a browser search for the dealer name or

brand and location3. Enquiring in an AGCO brand Dealer Locator

having key information available will make the customer’s dealer visit more efficient and productive, having for example: directions, hours of opening, stock lists, special offer information.

A well planned dealer website can therefore increase customer visits and dealer sales opportunities.

The design basics presented here will provide a consistent approach for all AGCO partner’s web sites, regardless of the number of AGCO core brands held, and can also work together with the dealer’s other brands on the dealer home page.

Once the web site is created the dealer should ensure its accessibility by always displaying the URL address in dealer advertising and other customer communication.

1 INTRODUCTION TO ONLINE VISUAL IDENTITY

Search engines should be able to find the web site better by successful search engine optimisation (SEO). The dealer should ask their local web agency to optimise the site by chosen keywords as well as doing an on–page SEO. Using web–standards is recommended which also improves website accessibility and usability.

Services such as Google AdWords and Analytics are recommended.


1.

2.

Each AGCO core brand logo should have a hyperlink to a dealer’s own page for the brand.

AGCO brand guidelines for dealers’ websitehere is an example of a dealer’s homepage with common content areas indicated which should be clearly displayed: 1. Dealers name or logo (also few links area

possible in this area) 2. Main navigation area (access to all content) 3. Main content area 4. Footer area (dealers contact information and

other general information) AGCO brand logos are mainly presented in the content area where also other brands may be presented. They should be equally displayed and clearly apart from each other.

It is recommended to clearly display contact information, other brands and services, opening hours and possibly a map showing the location on the homepage.

The AGCO brand logotypes in this example represent the original files to be used on dealer’s website. They are available in jpeg and png -formats and in various sizes (elements with rounded corners are optional).

The amount of textual links to AGCO’s brand websites will help improve search engine visibility. The dealer website should therefore contain relevant text with hyperlinks to the brand’s website. Logotypes on the dealer’s homepage should include hyperlinks that navigate to the dealer’s page for that brand.

3.

4.

Lorem ipsum dolor sit amet, consectetuer adipiscing

elit. Sed posuere interdum sem. Quisque ligula eros

ullamcorper quis, lacinia quis facilisis sed sapien. Mau-

ris varius diam vitae arcu. Sed arcu lectus auctor vitae,

consectetuer et venenatis eget velit. Sed augue orci,

lacinia eu tincidunt et eleifend nec lacus. Donec ultri-

cies nisl ut felis, suspendisse potenti. Lorem ipsum

ligula ut hendrerit mollis, ipsum erat vehicula risus,

eu suscipit sem libero nec erat. Aliquam erat volutpat.

Sed congue augue vitae neque.

2 AGCO BRAND GUIDELINES FOR DEALERS’ WEBSITE


Logotypes and background I.The only permissible AGCO and AGCO brands logotypes are those shown on pages 1.2 and 1.3 (Basic elements). No other versions are allowed. You will achieve the best results by using the digital master artwork. Some particularly important points about using them are shown here.

• Do not change the colours of the logo and the logo background area.

• Do not scale the logo files. Use a suitable sized variation and 1:1 scale on the webpage.

• Do not create a web-optimized logo file from print original.

• Do not display the AGCO brand logos close to dealers other brand logos.

Poor qualityCorrect version Converted from print-original

3.1 LOGOTYPES AND BACKGROUND I3 LOGOTYPES


Logotypes and background II.AGCO brand logos should be presented clearly and as big as other brand logos on the dealer’s homepage. Some particularly important points about using them are shown here.

• Do not size the logos smaller than other brands logos.

• Do not use incorrect background colours. • Do not position the brand logos in a mixed group

and close to each other. • Do not display the AGCO brand logos close to

dealers other brand logos. • Do not use the brand logos as navigation menu

links (the logos should have a link to info page, see following section 4 AGCO brands info page on dealer’s website).

AGCO brand logos smaller than other brand logo

Logos out of line Combined with other brands Brands as link buttons

Incorrect background colour

3.2 LOGOTYPES AND BACKGROUND II.3 LOGOTYPES


Logotypes and background III.AGCO brand logos should be presented with correct colours, carefully positioned and equally sized with each other and with other brand logos.

Logos can be positioned horizontally and vertically in a correct order. Use only the original files with correct background element to make sure correct sizing and meticulous positioning.

Optional logotype versions with rounded corners are also available.

3.3 LOGOTYPES AND BACKGROUND III.3 LOGOTYPES


AGCO brand info page on dealer’s websiteAGCO brands’ logos on the dealer homepage should link to individual AGCO brand pages on the dealer’s website. These pages should have a standard layout (e.g. brand colour, content for dealer products/ sales stock, services and information relating to the brand) but only showing the single brand with the respective images, colours and logo.

The viewer should be able to navigate back to the dealer’s homepage from the brand page using the home button on the user interface.

General text on this page should include content from the relevant brand’s online communication e.g. news feeds (from the brand’s website), campaign banners, links to the brands’ social media channels etc.

Material for the brand pages can be downloaded from AGCO Mediaplace including images, text and css-styles. Please note that the images shown here are suggested layouts only and are not available as templates.

4.1 AGCO BRAND INFO PAGE ON DEALER’S WEBSITE4 AGCO BRAND INFO PAGE ON DEALER’S WEBSITE


Dealer homepage Dealer functional information for brand Brand home page

AGCO brand info page on dealer’s website: page hierarchyAGCO brands’ logos on the dealer homepage should link to individual AGCO brand pages on the dealer’s website. These pages should have a standard layout (e.g. brand colour, content for dealer products/ sales stock, services and information relating to the brand) but only showing the single brand with the respective images, colours and logo.

The viewer should be able to navigate back to the dealer’s homepage from the brand page using the home button on the user interface.

here is an example of a standard layout of a dealer page for a single AGCO brand. Also shown is the navigation to linked pages.

Note that the parts page follows the same standard layout of the info page. The AGCO PARTS logo can also be used on the parts page.

4.2 AGCO BRAND INFO PAGE ON DEALER’S WEBSITE: PAGE hIERARChY4 AGCO BRAND INFO PAGE ON DEALER’S WEBSITE


INFORMATION


1 ELEMENTS

Quality of the AGCO Visual Identity elementsMaterial visual quality and robustness, together with correct positioning and installation are extremely important to consistently convey the correct image of AGCO and the AGCO core brands. Image consistency will promote a higher profile for our business, and associate also with the quality of our products and the professionalism of the dealer’s own business. Together with our partners we have developed a programme that delivers this consistency: a modular solution using quality materials, and with the support and installation processes of a leading global provider of corporate identity programmes. For a cost that is competitive with earlier versions, we have developed products that are illuminated inside and longer lasting through

using better materials. Please note that the installed cost includes an on-site survey, drawings, bespoke fascia design and production to match the building, all packaging, transport, installation, electrical connection and testing.

Additionally the AGCO Visual Identity programme includes online image management for visualisation and agreement of the project by the dealer and by AGCO before progression and on completion, always ensuring adherence to the AGCO 5-Star Dealer Standards requirements.

The design and installation process will be handled together with AGCO’s partner with minimum administration or business disruption for the dealer.

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2 MATERIALS

MaterialsAGCO, working with our designer and expert partners, have selected a composite material: DIBOND, for the construction of the elements of the AGCO Visual Identity Programme. Below is a comparison of the properties of DIBOND and Aluminium (AlMg3).

DiBonD AlUMiniUM

Material high Strength and plane surface

Less Mounting

Straight Angle of Bend, Radius +/- 1 mm

Large Elements possible without bracing

No corrugation, temperature resistance

Aluminium leads to visible screw joints for the Totem and visible welding on edges and fronts.

Even when magnesium added has less rigidity by external factors

Aluminium can be disrupt during the edging

Larger edging radius = Radius >2mm

Larger elements must be braced + therefore visible welding

Corrugation when using large elements

Deflection due to own weight

Cracks can appear in lacquering

Stiffness Surface stays smooth and plane, for fascias and totems

Large elements possible without stiffening

When jolted the impact is hardly visible

Corrugation when using large sizes

Deflection of structures due to own weight

When jolted the impact is visible in the lacquering and cracks will appear

Temperature Resistance

Due to sandwich-setup the material is temperature-resistant from -50˚ up to +80˚. (Material was successfully developed for building facades, e.g. Epcot-Center, Florida

Without stiffening on the back, material will corrugates during high

Temperature and these deformations will remain

Colours are often not protected against ink fade

Surface Treatment

Baked enamel finish of PVdF 70/30 or DURAGLOSS 5000

Deep metallic colours and gloss degree from 3 up to 80%

high UV-resistance, shade in colours, consistent and flexible surface

Powder coating mostly polyester

Upset after angle of bend otherwise the surface will break

Small cracks can be visible on the edges

Orange peel can appear

Less adhesion

Lacquering Protected through primer Raw, unvarnished

Transport Protection & Cost

Protected through protective foil (80μ un-transparent persistence) during the whole working process, from storage until the end of installation

Transport cost lower

Unprotected during processing, storage, transport and installation

summary

The AGCO Visual Identity Programme emphasises a high quality, consistent visual identity with the mandatory elements: totems and fascias having large surface areas. For this purpose DIBOND is a highly recommended material and has been selected by AGCO for the Visual Identity Programme.

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3 PARTNERS

Partners

GUIDELINES, ELEMENTS DESIGN AND GRAPhICS:

TMi ilmo valtonen, Helsinki, FinlandExperience includes for example: Valtra, Nokia, Finland Post Corporation, Rautaruukki Corporation (marketing name Ruukki), Ministry for Foreign Affairs of Finland, S-Pankki (bank part of the S-Group)

Coverage:• Office in helsinki (design partners in Turku,

helsinki and Lahti)• One of the leading brand design company in

Finland and Europe• Member of Finndex hongkong Ltd

DESIGN, MANUFACTURING AND INSTALLATION:

Westiform AG, Berne, switzerlandExperience includes: BMW, hyundai, Opel, Saab, Chevrolet, Kia, Schindler, Raiffeisen BankOver 400 employees, of which 150 in Switzerland, and 30 apprenticesMarket Leader in Switzerland and Europe

Coverage:• headquarters and production site near Berne,

Switzerland• Production companies in Germany, Austria,

Czech Republic and China• Distribution companies throughout Europe and

also in Japan • Westiform have their own extensive installation

and service network in Switzerland and Germany. In the rest of Europe and globally Westiform have an established network of qualified partner companies (Local Network Partners or LNPs). All LNPs have undergone evaluation by Westiform

Certified in EN ISO 9001 and 14001

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Illustration Products - Mandatory

Note Dimension Art.-No Unit Unit Price EUR

Base construction of fascia illuminated inside

aluminium holding profile on façade with brackets PLEASE NOTE: ThE MANDATORY FASCIA AND TOTEM ELEMENTS CANNOT BE PURChASED SEPERATELY. TOTAL FITTED PRICES WILL BE PROVIDED SUBSEQUENT TO SURVEY AND AGCO APPROVAL. ELEMENT PRICES ShOWN ARE FOR GUIDANCE.

height 500 EX2.1-500B Price / m 43,00




Products - Mandatory

Note Dimension Wxh Art.-No Unit Unit Price EUR

neutral front parts composite board (ACM) PLEASE NOTE: ThE MANDATORY FASCIA AND TOTEM ELEMENTS CANNOT BE PURChASED SEPERATELY. TOTAL FITTED PRICES WILL BE PROVIDED SUBSEQUENT TO SURVEY AND AGCO APPROVAL. ELEMENT PRICES ShOWN ARE FOR GUIDANCE.

1500 x 500 EX2.1-500N Price / piece 69,00

1500 x 750 EX2.1-750N Price / piece 87,00

2000 x 1000 EX2.1-1000N Price / piece 140,00

2900 x 1250 EX2.1-1250N Price / piece 235,83


Note Dimension Art.-No Unit Unit Price EUR

Dealername illuminated inside

acrylic letter inserted and flush with fascia incl. illumination PLEASE NOTE: ThE MANDATORY FASCIA AND TOTEM ELEMENTS CANNOT BE PURChASED SEPERATELY. TOTAL FITTED PRICES WILL BE PROVIDED SUBSEQUENT TO SURVEY AND AGCO APPROVAL. ELEMENT PRICES ShOWN ARE FOR GUIDANCE.

height 500 EX2.1-500D Price / letter 60,00





Note Dimension WxhxD Art.-No Unit Unit Price EUR

Brand logo illuminated inside (fascia)

acrylic front part with brand logo incl. illumination PLEASE NOTE: ThE MANDATORY FASCIA AND TOTEM ELEMENTS CANNOT BE PURChASED SEPERATELY. TOTAL FITTED PRICES WILL BE PROVIDED SUBSEQUENT TO SURVEY AND AGCO APPROVAL. ELEMENT PRICES ShOWN ARE FOR GUIDANCE.

1000 x 500 x 5 EX2.1-500C/F/M/V Price / piece 237,00




Note: Alternative fascia panels, FELLA and LAVERDA panels on special request only

as required Price / piece on application

Prices shown are for supply of elements only and exclude tax. Prices fully inclusive of transport and installation will be provided on survey or can be provided on request


Visual Identity elements

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Totem illuminated inside

including 1 Brand-Logo plus Dealername plus 3 neutral logo PLEASE NOTE: ThE MANDATORY FASCIA AND TOTEM ELEMENTS CANNOT BE PURChASED SEPARATELY. TOTAL FITTED PRICES WILL BE PROVIDED SUBSEQUENT TO SURVEY AND AGCO APPROVAL. ELEMENT PRICES ShOWN ARE FOR GUIDANCE.

1230 x 3000 x 320 EX3.0-3000 Price / set 3 068,00

1900 x 4500 x 340 EX3.0-4500 Price / set 5 224,00



Brand logo illuminated inside (totem)

additional cost per brand logo PLEASE NOTE: ThE MANDATORY FASCIA AND TOTEM ELEMENTS CANNOT BE PURChASED SEPARATELY. See notes above

970 x 485 x 60 EX3.0-970C/F/M/V Price / set 129,00

1500 x 750 x 70 EX3.0-1500C/F/M/V Price / set 217,00

Note: FELLA and LAVERDA panels on special request only

as required Price / piece on application



Brand Flags order from brand marketing n/a n/a Price / piece refer to brand



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Illustration Products - Standard Note Dimension WxhxD Art.-No Unit Unit Price EUR

road sign (not illuminated)

available for the 4 core brands 1500 x 750 x 50 EX6.0-750C/F/M/V Price / piece 446,00

Illustration Products Note Dimension WxhxD Art.-No Unit Unit Price EUR

sAlEs oFFiCE

sErviCE DEPArTMEnT

CUsToMEr PArKinG

PArTs DEPArTMEnT

Directional sign including supports plus 2 directional signs 750 x 100 x 15 EX7.0-100 Price / piece 140,00

1500 x 200 x 25 EX7.0-200 Price / piece 228,00

Products Note Dimension WxhxD Art.-No Unit Unit Price EUR

Directional sign additional cost per directional sign 750 x 100 x 15 EX7.0-100A Price / piece 70,00

1500 x 200 x 25 EX7.0-200A Price / piece 84,00

Illustration Products Note Dimension Unit Price EUR

service sign(wall mounted, single-sided)

SERVICE 750 x 575 EX7.3-1AS Price / piece 277,73

Parts sign (not shown) (wall mounted, single-sided)

PARTS 750 x 575 EX7.4-1AP Price / piece 277,73

One brand = incl. 1 brand logos (single-sided sign)

SERVICE PARTS 750 x 750 EX7.3-1ASP Price / piece 299,80

service sign(projecting, double-sided)

SERVICE 750 x 575 EX7.3-1BS Price / piece 469,84

Parts sign (not shown) (projecting, double-sided)

PARTS 750 x 575 EX7.4-1BP Price / piece 469,84

One brand =incl. 2 brand logos (double-sided sign)

SERVICE PARTS 750 x 750 EX7.3-1BSP Price / piece 509,85



sErviCE sErviCEPArTs

sErviCE sErviCEPArTs

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sErviCEsErviCEPArTs

service sign(free standing, double-sided)

One brand =incl. 2 brand logos (double-sided sign)

SERVICE 750 x 575 / 1375 EX7.3-1CS Price / piece 693,74

SERVICE PARTS 750 x 750 / 1575 EX7.3-1CSP Price / piece 744,73

Illustration Products Note Dimension Unit Price EUR

service sign(wall mounted, single-sided)

SERVICE 750 x 950 EX7.3-2AS Price / piece 353,80

Parts sign (not shown) (wall mounted, single-sided)

PARTS 750 x 950 EX7.4-2AP Price / piece 353,80

Two brands = incl. 2 brand logos (single-sided sign)

SERVICE PARTS 750 x 1125 EX7.3-2ASP Price / piece 375,87

service sign(projecting, double-sided)

SERVICE 750 x 950 EX7.3-2BS Price / piece 614,41

Parts sign (not shown) (projecting, double-sided)

PARTS 750 x 950 EX7.4-2BP Price / piece 614,41

Two brands =incl. 4 brand logos (double-sided sign)

SERVICE PARTS 750 x 1125 EX7.3-2BSP Price / piece 654,43

service signs(free standing, double-sided)

SERVICE 750 x 950 / 1750 EX7.3-2CS Price / piece 858,73

Two brands =incl. 4 brand logos (double-sided sign)

SERVICE PARTS 750 x 1125 / 1950 EX7.3-2CSP Price / piece 909,71



sErviCEPArTs

sErviCEPArTs

sErviCE

sErviCE

sErviCEPArTs sErviCE

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Parking signs 400 x 100 x 2 EX7.5 Price / piece 30,98


information Text (Vinyl version for glass)

including Opening hours, 1 Brand-Logo plus Dealername EX8.0A Price / set on application

Brand logos (Vinyl version for glass)

additional cost per brand logo EX8.0AC/F/M/V Price / set on application

information Text (wall-mounted version)

including Opening hours, 1 Brand-Logo and Dealername EX8.0B Price / set on application

Brand logos (wall-mounted version)

additional cost per brand logo EX8.0BC/F/M/V Price / set on application

Illustration Products Note Dimension Art.-No Unit Unit Price EUR

vehiclelivery medium and large

1 brand logos Ex Works EX10.1-1C/F/M/V Price / set ( 1 Brand)

101,00

2 PRODUCTS / SERVICE / PARTS Ex Works EX10.1-2PD/SE/PT Price / set 181,00

3 dealer name Ex Works EX10.1-3 Price / set 76,00

vehiclelivery small

1 brand logos Ex Works EX10.2-1C/F/M/V Price / set ( 1 Brand)

117,00

2 PRODUCTS / SERVICE / PARTS Ex Works EX10.2-2PD/SE/PT Price / set 168,00

3 dealer name Ex Works EX10.2-3 Price / set 76,00



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interior signs wall mounted, either outside or inside 750 x 100 x 15 IN1.4-100 Price / piece 27,00

1500 x 200 x 25 IN1.4-200 Price / piece 54,00


AGCo PArTs panel (wall mounted) 465 x 465 x 30 IN1.5-465A Price / piece 55,10

620 x 620 x 40 IN1.5-620A Price / piece 102,97

(hanging double-sided) 465 x 465 x 30 IN1.5-465B Price / piece 109,08

620 x 620 x 40 IN1.5-620B Price / piece 150,00


shelving Header Boards (AGCO Core Brand)

available for the 4 core brands - free standing frame 1000 x 320 x 10 IN1.7-1000C/F/M/V Price / piece 129,58

1200 x 320 x 10 IN1.7-1200C/F/M/V Price / piece 133,07


shelving Header Boards (AGCO ShOP)

order from AGCO ShOP programme supplier n/a n/a Price / piece refer to programme


Counter signs SERVICE & PARTS 2500 x 250 x 40 IN2.2-250SP Price / piece 146,18

SERVICE 2500 x 250 x 40 IN2.2-250S Price / piece 142,25

PARTS 2500 x 250 x 40 IN2.2-250P Price / piece 142,25

RECEPTION 2500 x 250 x 40 IN2.2-250R Price / piece 138,32



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interior brand panels

(wall mounted) 900 x 300 x 4 IN2.2-300W Price / piece 42,00

(hanging double-sided) 900 x 300 x 4 IN2.2-300h Price / piece 83,00


Genuine Parts Panel

(wall mounted) 750 x 465 x 30 IN2.5-465W Price / piece 115,15

1000 x 620 x 40 IN2.5-620W Price / piece 158,95

(hanging double-sided) 750 x 465 x 30 IN2.5-465h Price / piece 216,56

1000 x 620 x 40 IN2.5-620h Price / piece 294,89



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Small dealer exampleThis example includes:

• small fascia• totem, 3m high• flags

5 EXAMPLES FOR 5-STAR DEALER STANDARDS MANDATORY ELEMENTS 5.1 SMALL DEALER EXAMPLE

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5.2 MEDIUM DEALER EXAMPLE5 EXAMPLES FOR 5-STAR DEALER STANDARDS MANDATORY ELEMENTS

Medium dealer exampleThis example includes:

• medium fascia• totem, 3m high• flags

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5.3 LARGE DEALER EXAMPLE5 EXAMPLES FOR 5-STAR DEALER STANDARDS MANDATORY ELEMENTS

Large dealer exampleThis example includes:

• large fascia• totem, 4,5m high• flags• directional signs (not a mandatory element for

the 5-Star Dealer Standards)

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6 PROCESS 6.1 hOW TO ORDER ELEMENTS OF ThE AGCO VISUAL IDENTITY

how to order elements of the AGCO Visual IdentityFor the mandatory elements please contact your AGCO Dealer Development Manager to discuss your plans for Visual Identity and to arrange a survey and installation schedule for your site.

Other Visual Identity elements will be available to order directly from the AGCO appointed supplier. Please enquire in the first instance with your AGCO Dealer Development Manager.

1 day

Order Approval Approval

Installation Partner

Installation Partner

DEALER DEALER DEALER

DDM DDM DDM

DQM

DDM = Dealer Development ManagerDQM = Distribution Quality Manager, AGCO Int’l Gmbh

DQM

Installation

1 day5 days to complete survey

9 days to complete drawings

2 days Government approval 20-70 days

20-35 days Production shipment and installation

Step 1 Step 2 Step 3 Step 5Step 4

Survey & Drawings

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6 PROCESS 6.2 BRAND ELEMENTS

Brand elementsPlease contact the relevant Brand Marketing department e.g. to order brand flags.

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Point of Sale elementsIn the Visual Communication section of these Guidelines are shown some examples of how to use Point of Sale elements. A range of Point of Sale elements will be added to the AGCO Visual Identity Programme later. Information will be added to this page in updated versions of this document when these elements are introduced. Please note that the visual communication notice boards and content, CSI posters and e-mail contact reminders shown in this section should be produced or sourced locally.

6 PROCESS 6.3 POINT OF SALE ELEMENTS

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7 CONTACTS

ContactsSubject: Enquiries to:

Visual Identity orders: AGCO Dealer Development Manager (market)

Parts/Rural Goods programmes: Rural Goods Manager AGCO Ltd, Abbey Park Stoneleigh, Warwickshire United Kingdom Tel: +44 24 7669 4400

Service vans interior: BOTT Limited 9, Tournament Way Ivanhoe Industrial Estate Ashby De La Zouch, Leicestershire United Kingdom Tel: +44 1530 410600 Fax: +44 1530 410629

Information on van interiors is available on AGCO Net /My Business/[Brand]/Dealer Standards/Van Racking

Programme developmentand other enquiries: Distribution Quality Manager AGCO International Gmbh Victor von Bruns Strasse 17 8212 Neuhausen am Rheinfall Switzerland Tel: +41 52 725 2200

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agco brand guidelines

Documents

agco logotypes

agco brands logotypes

agco brands dealers

dealer identity

agco complementary brands

agco core brands

interior general layout

agco brand guidelines