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AFRICA THENEXT
AFFILIATE MARKETING
FRONTIER
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SOME COMMON
MISCONCEPTIONS?
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WE LIVE IN THE JUNGLE
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MISCONCEPTIONSEverybody Speaks African
WE SPEAK ‘AFRICAN’
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AFRICANS ARE POOR
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LIONS ROAM FREELY
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OH YES…...
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MISCONCEPTIONSAfrica is a country
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NOW THAT WE’VE CLEARED THAT UP
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RAPID FIRE STATS?
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POPULATION
1.1B
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MOBILEAS PRIMARY DEVICE
82%
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INTERNET ACTIVE
29%
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722MILLIONMOBILE
CONNECTIONS
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342MILLIONACTIVE
INTERNETUSERS
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129MILLIONACTIVE SOCIAL MEDIA USERS
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POPULATION
53MILLION
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MOBILECONNECTIONS
85MILLION
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INTERNET ACTIVE USERS
27MILLION
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SOCIAL MEDIAACTIVE USERS
13MILLION
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ACTIVE DAILY59%
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56%
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SEARCHEDFOR PRODUCTS & SERVICES ONLINE
43%
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SEARCHEDUSING A SHOPPING COMPARISON SITE
72%
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33%VISITED AN ONLINE STORE
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27%PURCHASEDONLINE
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12%PURCHASEDVIA MOBILE
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SO WHY CARE? ?
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STARVED FOR SERVICES
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E-COMMERCE
CUSTOMER ACQUISITION
LEAD GENERATION
WHAT’S WORKING NOW
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ONLINESHOPPING
FINANCIAL SERVICES
LOANS& DEBT
SOFTWARE& UTILITIES
APPINSTALLS
ACCOMODATION& TRAVEL
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Trav
el t
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tsBo
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Tick
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for
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tsFa
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otel
boo
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TOP SHOPPING VERTICALS
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BEST PERFORMING
CHANNELS
SMSMESSAGING
PROGRAMMATIC
DISPLAY
AFFILIATE
SOCIALMEDIA
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OPPORTUNITIES!
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App Installs
Electronics
Appliances
Travel
FinanceSoftware& Utilities
Nutrition
Fitness
Work from home
Sports
Entertainment
Gaming
Fashion
Tickets
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Lead GenerationPay Per CallMerchant AdsHost ‘n PostCurated Shopping
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#whatworksinZAEMAIL
EXITTRAFFIC
DISPLAYADS
PROGRAMATIC
SOCIAL
SEO WHAAAT?!
AFFILIATESBE
USING
CONTEXTUAL
PAIDSEARCH
CONTENT
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WHO’S DOING IT RIGHT?
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ENSURECOMPLIANCE
WITHLOCAL LAWS
GETTING STARTED
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LANGUAGE CONTENT PRICING
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