≤edia kit 2017 · home solutions media kit 2017 2 about launched in 2014, home solutions is the...
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≤edia kit 2017 Hong Kong’s decoration and renovation bible
Home Solutions Media Kit 2017 2
aBOUt
Launched in 2014, Home Solutions is the exciting new addition to the Home Journal brand stable. The annual, bilingual publication offers practical, easy-to-achieve ideas to design and decorate one’s living space. It takes you through every room of the home - from the kitchen and the bathroom - giving you ideas for storage, materials, styles and much more. It features compelling imagery and insights from designers and industry experts.
Home Journal’s editorial team is the brains behind Home Solutions, bringing their expertise and resources to the must-have how-to guide. As a result, Home Solutions is: • Asourceofinspirationfordesignersandfor
homeowners looking to create an efficient and highly-functional home – one that maximises on space yet remains stylish
• Brimmingwithbeautifulimagesofsmartlivingsolutions, and of stunning products from Hong Kong’s top suppliers
• Fullofinvaluable,practicaladviceoneverythingfromfinancing, finishing to maintainence
• Onthepulse,itbringsreadersthelatestandmost forward-thinking designs to suit every style
Home Solutions Media Kit 2017 3
reach
Home Journal and its brand extensions have long been regarded as Hong Kong’s premier interiors publications, reaching an audience that is internationally-minded, well educated, affluent and ready to spend. It is distributed in Hong Kong, Macau, Taiwan and select cities in the region. Home Solutions is therefore a valuable tool for advertisers, putting you in front of a targeted readership that has significantspendingpower.Ourreadersareactivelyseekingthe products and services your company provides – 83 per cent of our readers have made purchasing decisions based on our content.*
CirCulation: 25,500
Bulk sales and architects/designers
3,500
Others*
4,400
VIP copies
6,000
News trade and single copy sales
11,600
* Figures based on data gathered in Home Journal’s 2014 reader survey
* Luxury serviced apartments, airport lounges, restaurants and cafés, fitness centres, beauty salons and spas
Home Solutions Media Kit 2017 4
advertise with Us
Home Solutions is an annual magazine packed with inspiring ways to personalise and improve one’s living space offering ideas for every area of the home. As Hong Kong’s decoration and renovation bible, it is the essential source for creative ideas for home improvement.
Publication Date:
End of July 2017
Booking Deadline:
20 June 2017
Material Deadline:
29 June 2017
bedroom | mood board
118 | Ho≤e SoLUTIoNS
1. INSPIRATION: SUBDUED BLUES
Blue is one of the most calming colours so it makes sense to use it to create a serene bedroom. Keep it interesting by layering va-rious shades – from periwinkle to royal blue – as well as weaving in an array of textures such as linen, wool, and slate. Make the bedroom an even more relaxing respite by employing warm materials such as wood and complementing the colour scheme with organic patterns; our favourite is the inky, paint-inspired look, which is of-the-moment yet has a timeless quality.
藍是眾多和諧色彩選擇之一,用來裝飾睡
房最合適。混入不同深淺色澤打造層次:長春
花色、蔚藍色和皇家藍,再加入一系列豐富質
感,包括亞麻布、羊絨和石板。木材和有機色
彩組合也能有效為睡房注入溫暖和窩心格調;
我們最喜愛帶墨水油畫般的效果,不但走在潮
流,而且格調永恆。
2. COLOURS AND TEXTURES
Comfortable, tactile materials are essential for a bedroom. Soft textiles for rugs, throws, curtains and upholstery create a cosy cocoon, while wallcoverings and paint in gentle shades will enhance a sense of tranquillity and sensuality.
Rowena Gonzales of Liquid Interiors suggests creating contrasts and handmade touches. "We are currently creating a custom-made feature wall out of padded leather backing and hand-stitched leather flower details," says Rowena. She also likes to use bamboo-silk area rugs by Mark Asia.
Alexander Wong notes that teal and rose gold are on-trend choices for bedrooms, and recommends Cetec and Sankon as good sources for curtains in these hues. He uses a lot of timber veneer for walls, but suggests that "the adventurous" could opt for faux leather such as stingray or crocodile in nude or ivory tones for the bedroom. Alexander says the handmade bespoke carpets by Fort Street Studio are "simply works of art and science."
Giovanna Imbimbo of Area-17 Architecture & Interiors believes heavy cotton or linen curtains work well in Hong Kong’s humid climate, and a favoured brand is Dominique Kieffer. "For rugs, it’s Ruckstuhl and Nanimarquina, while Inkiostro Bianco from Italy, de Gournay and Cole & Son offers a wide range of wallpaper that’s perfect for bedrooms," says Giovanna.
舒適、觸感是睡房關鍵。地毯、被子、窗簾和襯墊的柔滑質感是打造隱身休息的必要條
件,而色彩柔和的牆紙和油漆則能加強平靜情懷與誘人格調。
Liquid Interiors的Rowena Gonzales建議打造對比效果和手製觸感。Rowena說道:「我們
現正埋首創製出一款特製特色牆,利用以襯皮背和手縫的皮革花紋細節結合而成。」她同樣喜
愛選用Mark Asia特別製作的竹料絲綢地毯。
Alexander Wong同意藍綠色和玫瑰金是睡房的時尚之選,並提議可到訪Cetec和Sankon物色同色窗簾。來到牆身一環,他選用大量木板,但仍建議「愛冒險的人兒」可為睡房挑選
仿皮,如裸色或象牙色的魟或鱷魚皮。Alexander表示,Fort Street Studio的手製特製地墊正
好就是「藝術和科學的代表」。
Area-17 Architecture & Interiors的Giovanna Imbimbo深信重身棉或亞麻布窗簾特別適用
於香港的潮濕天氣,並首推品牌Dominique Kieffer。「地毯的話,可考慮Ruckstuhl和Nanimar-quina,意大利的Inkiostro Bianco則為睡房提供大量牆紙款式。」Giovanna指:「我們也喜愛de Gournay 和Cole & Son的手製牆紙。」
• Don’tovercrowdthebedroom–spaceistheultimateluxuryinthissanctuary.
• Wellnessathomebeginsheresoinvestinagoodbedaswellaspropercurtainstoblockoutlightandnoisepollution.
• 別在睡房添亂:這兒理應是極尚豪華舒適的
個人天地。
• 家居健康從睡房開始,故值得投資優良睡
床、優質窗簾,阻擋耀眼光線和阻隔噪音。
tips
3. PAINT BAR
STeeLY SHeeNContrastlight-tonedfurnishingsbygroundingyourspaceingrey,suchas Nightfall 1596 fromBenjaminMoore
品牌BenjaminMoore的Nightfall 1596突顯你的淺色傢具
INkY INdIgoUnwindinyourcomfortingcocoonwithasoothingshadeofbluelikeEicó’sAir Force
試試Eicó的Air Force為你的舒適天地注入宜人藍調
SALT oF THe eArTHTerracotta Warrior fromFiredEarthaddsorganicwarmthtoyourboudoir
來自FiredEarth的Terracotta Warrior讓睡房更顯溫暖
brILLIANT beIgeOff-whitecanreallyupliftaroom,giveyoursalickofHaymesPaint’sLight Stone 4008
配搭HaymesPaint的Light Stone 4008混入明亮氣息
Photog
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ayLau
;Styling:DavidRod
en;Produ
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Photog
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cALmINg SHAdeS
01. ForeverinRM64547,Élitis,GoodrichGlobal02, 23, 24. Nilaruna Silver Birch,Castillon Platinumand
Eberson Cobalt,DesignersGuild,AvantGarde03, 11. WinMidnight,Designtex;LifestylesByColorV’sWinter QuarryinSilver,Trend,TatMingWallpaper04. Whitetearoseinpot,SIA,Bed&Bath05, 13,
16. Davos 9880 inCharcoal06andPortaVia’sSorrento 9911inCielo08,Glant;Jungle Life ImpriméinGraphite,Hermès,Veranda06, 10,
12, 14, 15, 19, 21. Relax and Baseline, CETECCollection;Dimmer III,CréationBaumann;Fine RugsinFTH-115Silver,SAHCO;Ebony’sMinoskeytassel,Houles;Venezia’sVeneziakeytassel,Houles;Vertigo wallcovering,Zimmer+Rohde,CETEC07. Gobi Black BZ Brushed, 166B,TechniStone,Stonetech08, 18. NantucketinDiamondSawnEdge(polished)andVenetian StoneinNegra,FiredEarth09, 25.
CoupelleandEllipsesilverplateddishes,Ercuis,Heather&March17,
20. Classica’sOakfromFontainesTamarindoinNaturplus2andAtelier’sHeritage Traccia,ListoneGiordano,PacificLifestyle 22. Metallovekeys,Stanley,Homeless
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outdoor | DECORATION
163 | Ho≤E SoLutIoNS
近年,戶外廚房和智能花園已成大趨勢。園
境兼花園設計師Hay Hwang本年在Chelsea Flower Show打造的智能花園,配備LG燈具、水景和視聽
覺科技,全可透過智能手機操作,並結合傳統的種
植元素。科技和智能功能有望在未來日子成為戶外
環境的重要一員。
來到挑選傢具和裝飾一環,Jason總會建議屋
主購買高質素的傢具和燈飾,避開會因高溫和潮濕
而變色變形的複製品。植物方面,他說:「重覆的
模式讓花園更統一連繫,如種植位置種有統一小
樹、方狀草叢,便能締造永恆魅力和美觀效果。」
與此同時,Adrian提議屋主可選擇適合空間
比例的傢具配件,讓戶外範圍不致於過度擁擠或空
洞。Adrian表示:「適當比例是確保清晰過渡的關
鍵。」他建議投資模組式傢具,讓你能因應客人數
量而調整座位和桌子佈局。「小心挑選植物,要考
慮陽光、遮陰、風、鹽度和整體設計概念。」緊記
設計戶外生活空間不只為潮流,而是一生的投資。
4. FIXTURES AND FURNISHINGS
In recent years, technological gadgetry has made its way into the garden, as seen at this year’s Chelsea Flower Show where landscape and garden designer Hay Hwang’s "Smart Garden" featured LG lighting, water features and audio-visuals, all controlled by a smartphone, combined with traditional planting. Technology and smart features are expected to play a larger role in the outdoors in years to come.
For kitting out the space with the right furnishings and accessories, Jason always advises homeowners to buy high quality furniture and lighting, avoiding reproductions because they’ll deteriorate rapidly in the heat and humidity. As for planting, he says, "Repeat patterns help hold the garden together, such as a row of small trees, box bushes or shrubs placed at regular intervals to give an order that looks good and has a timeless appeal."
Meanwhile, Adrian advises homeowners to choose furnishings that are to the correct scale of the space ensuring that the outdoor area doesn’t look either too packed or sparsely furnished. "Choosing the correct scale within the space to ensure clear movement is key," says Adrian. He suggests investing in modular furnishings which allow you to adjust the layout of the seating and tables to the number of guests you’re entertaining. "Plants should be mindfully chosen, relative to sun, shade, wind and salt levels as well as the overall design concept." However you choose to design your outdoor space, the idea of al fresco living is more than a trend – it’s an investment in a lifestyle that’s here to stay.
brEatHtakINg vIEwS
For seamless style, choose outdoor furniture that works well with your interior pieces. Seletti x Studio Job’s Industry Garden chair is a twist on a classic; available at Homeless
完美景色要打造無縫風格,可選與室內
用品配合的戶外傢具。Seletti x Studio Job的Industry Garden通花
座椅在經典款式中混入新意,
於Homeless有售
HaNgINg out
Habitat’s wide array of planters and vases can house different types of flora. Woven furniture are quintessential additions to your terrace – try Dedon’s Swingrest or Yamakawa Rat-tan’s Wrap sofa. Elliott Barnes Interiors chose rustic outdoor pieces in keeping with the French countryside setting
共聚天倫Habitat的花瓶備多種形狀和
大小選擇。織造傢具屬陽台
必備,考慮Dedon的Swingrest或Yamakawa Rattan的Wrap沙發。Elliott Barnes Interiors為法國
郊外空間挑選田園風戶外用品
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Phot
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Home Solutions Media Kit 2017 5
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advertising rates (in hk$) FOr 2017
Home Solutions Media Kit 2017 6
OnLine
Home Solutions is a brand extension of Home Journal, which also has a digital counterpart – homejournal.hk. the bilingual website provides instant access to design news, trends and inspired living ideas beyond the magazine. apart from exclusive online stories, the website provides a balance of practical and inspirational content through visually-driven home tours as well as a comprehensive directory to design sources in Hong Kong all presented in a striking, intuitive, and interactive layout. Site visitors can also enjoy sneak previews of the print magazine’s monthly content.
OnLine advertiseMents
facebook.com/homejournal
instagram.com/homejournal
pinterest.com/homejournal
Format size in pixel Placement sOv duration rate (hk$)
Leaderboard 728 x 90 Homepage, ROS 50% 2 weeks $ 8,000
Half Page banner 300 x 600 Homepage, ROS 50% 2 weeks $ 12,000
LREC 300 x 250 Homepage, ROS 50% 2 weeks $ 8,000
Advertorial (Product) n/a Category – $ 15,000
Please contact your Home Journal advertising representative for pricing information
Leaderboard 728px X 90px
half Page Banner 300px X 600px
Lrec Banner 300px X 250px
advertorial
Home Solutions Media Kit 2017 7
OnLine
OnLine advertiseMents
Format size in pixel Placement sOv duration rate (hk$)
Endorsed eDM 728 x 1000 – – One-off $ 6,000
Directory Listing – – – 1 Year $6,000
Online videos Upon Request
Bespoke products Upon Request
Please contact your Home Solutions advertising representative for pricing information
endorsed edM
directory Listing
Home Solutions Media Kit 2017 8
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