adwords location bid optimization
TRANSCRIPT
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Use location bid modifiers to drive big gains in AdWords.
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≠ “20% of households account for 40% of all consumer spending and spend 3.2 times more than the average household in most categories”
— Ipsos
The Flaw in Search Marketing:Different customers search using the same keywords. You pay the same cost-per-click for users that convert very differently.
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Revenue per Click
$3.50Revenue per Click
$0.25
buy widget
The value of a click varies dramatically between neighbourhoods. Its now critical to adjust your bids according to neighborhood value.
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You currently can’t see this local variation in your reporting but every click you buy isn’t worth the price you pay for it. This wasted adspend is significant.
$8.00
Revenue per Click
Revenue per Click by Neighbourhood
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Predicative is the first advanced geo-analytics platform built for the needs of internet marketing. We provide a critical new capability that brings this hidden opportunity to light.
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Beverly Hills +50%
Location bid optimization is a simple concept but a complex execution. Bid more aggressively for high ROI traffic & dominate ad positions where your best customers live.
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Most advertisers who employ location bid optimization only bid cities or states. Bidding large populations the same is rarely effective.
-15%
Most advertisers use simple location bid strategies that bid a handful of states or cities differently. Bidding millions of households the same way just isn’t effective.
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An effective location bid strategy requires bidding neighbourhoods differently. Every city contains low and high value areas, you can’t bid the entire city the same.
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MISSEDOPPORTUNITY
AdWords provides 10,000 location bid adjustments per campaign but unlocking this opportunity requires the expertise of a geo-specialist. Predicative is the leader in this area of optimization.
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We use your 10,000 location bid allotment to optimize for growth and ROI. All advertisers, regardless of industry, benefit from this optimization.
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+84%INCREASE IN ROAS
Using a ROI focused location bid optimization Predicative was able to improve ROAS by 84% for One Kings Lane.
Full case study available on request.
OBJECTIVEImprove ROAS
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Implementation is simple and straightforward using the AdWords API. There is nothing to manage & we don’t replace any of your existing bid management tools. We enhance what you are already doing.
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Getting Started:We offer a free AdWords analysis which will reveal how location bid optimization can improve your campaigns.Get our full deck, case studies, pricing & sample report: