adwords & landing page strategy

5
Landing Page & Adwords Snapshot Moving Forward Intelligently

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Landing Page & Adwords Strategy

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Page 1: Adwords & Landing Page Strategy

Landing Page & Adwords Snapshot

Moving Forward Intelligently

Page 2: Adwords & Landing Page Strategy

Choosing a Home Page Design?By testing New landing pages and testing how clients respond to

them using analytics.Landing PAGE Ideas, Below are the number 1,2 and 3 ranked private pages on google for dental tourism

Page 3: Adwords & Landing Page Strategy

Adwords Example

Managing $88,000 in total spend

Page 4: Adwords & Landing Page Strategy

Further Crunching of These Numbers

• I have managed this account for 6 months

• Monthly Spend is $3200.00 Adwords only.

• I have managed to increase active clients through advanced targeting and keyword strategies by 1400% in the previous 4 months.

• What does this mean?

• Active clients from adwords in a four month period went to 32 clients, average client value is $9000.00 Total Client value over 4 months = $288,000.00

• Total Adwords Spend equaled $12,800.00

Page 5: Adwords & Landing Page Strategy

Adwords & Landing Page Strategies Work Together

• These results require testing and a good budget as the more numbers that are crunched over time lend a better control and breadth for statistical analyses.

• As landing page numbers improve; Bounce rate, Pages Viewed, Time spent on site etc, the higher percentage of clients are captured and converted. These two strategies work in concert