AdWords Case Study #3Keyword Search IntentClients Old Campaigns vs SLAM Strategy New Campaigns

Case Study Overview

• This case study compares the intent behind the keywords within our clients old campaigns before we stepped in and the first month of our adWordscampaign for the client.

• The intent of a keyword relates to what phase of the buying cycle the searcher is in. The further along the buying cycle they are the more likely they will turn into a conversion.

• When running a Google AdWords campaign focused on conversions, the intent of the searcher is highly important to determining the return on investment from the campaign. The higher the intent the greater the chance that the searches click to your website or landing page will convert to an enquiry and then a sale.

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Keyword IntentSLAM vs Client Campaigns

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• A summary of our client campaigns in an apples for apples comparison shows that while our clients may have a fair knowledge of AdWords in some cases, our team of AdWords certified individuals knowledge of AdWords and the intent behind the keyword is much higher.

• This helps to reinforce why our clients average “click to enquiry rate” is 14% and why our average return on investment is 3094% (For every $100 spent we generate $3094 in income for our clients)

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SLAM AdWords Keyword Intent

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Client AdWords Keyword Intent

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With a clear focus on intent our clients advertising budgets go further as less money is wasted on clicks that don’t convert. While medium to low intent keywords can convert, the conversion rates drop off

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A good AdWords strategy is to create a campaign that has a combination of high and low intent keywords and monitor the performance to see what is actually converting.While it may be obvious as to what keywords are high intent and what are low, there are always exceptions to the rule. So a mix is always a good way to put together your strategyOur clients campaigns as with most campaigns didn’t have this knowledge and as a result their campaign were very wasteful of their advertising dollars.

Summary

• Doing proper research of your keywords can make all the difference to the outcome of your campaigns performance that directly relates to the profitability of your business.

• AdWords is a superb platform for generating enquiries and if set up correctly and run properly can be one of the most valuable advertising tools you have.

Contact us nowSLAM Strategy is a Google AdWords Certified Partner

All our AdWords specialists are Google AdWords Certified Individuals

In addition to Google AdWords SLAM Strategy have specialists in Search Engine Optimisation, Social Media and Web design and Development

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