where is the google adwords keyword tool?

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Where Is The Google AdWords Keyword Tool?

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Post on 21-Jan-2015

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Have you wondered to where is Google keyword tool now? Hey, nothing serious was done. It was just replaced with a new name - Google Keyword Planner with minor changes on the features. Learn the pros and cons of this change on this presentation prepared to you by Swoop Digital - www.swoopdigital.com.au.

TRANSCRIPT

Page 1: Where is the Google Adwords Keyword Tool?

Where Is The Google AdWords Keyword Tool?

Page 2: Where is the Google Adwords Keyword Tool?

Mid last year, Google retired its keyword tool.

Page 3: Where is the Google Adwords Keyword Tool?

It was replaced by a new tool – the Keyword Planner.

Page 4: Where is the Google Adwords Keyword Tool?

RELAVANT THINGS YOU NEED TO KNOW about the Google AdWords Keyword Tool

Page 5: Where is the Google Adwords Keyword Tool?

1. You now need to have a Google AdWords account to access the keyword planner.

Page 6: Where is the Google Adwords Keyword Tool?

2. You can no longer target key phrases by device.

Page 7: Where is the Google Adwords Keyword Tool?

3. Search trends only show trends that correspond with your location settings.

Page 8: Where is the Google Adwords Keyword Tool?

4. You will no longer see local search trends.

Page 9: Where is the Google Adwords Keyword Tool?

PROS of Google AdWords Keyword

Tool

Page 10: Where is the Google Adwords Keyword Tool?

1. Simpler and cleaner interface.

Page 11: Where is the Google Adwords Keyword Tool?

2. You can now see search volumes at a more local level – in Australia, previously you could only see search volume at a

country level – not state.

Page 12: Where is the Google Adwords Keyword Tool?

3. The keyword planner divides keywords into suggested ad groups.

Page 13: Where is the Google Adwords Keyword Tool?

4. Allows you to search by category – this may help you uncover keywords you may not have

thought about.

Page 14: Where is the Google Adwords Keyword Tool?

5. Let’s you use keyword data to get

traffic estimates – the keyword tool and

traffic estimator have now been combined.

Page 15: Where is the Google Adwords Keyword Tool?

6. You can now multiply keyword lists to get new keyword ideas.

Page 16: Where is the Google Adwords Keyword Tool?

You sure have wondered about the negative impact of

the Google Keyword Tool

Page 17: Where is the Google Adwords Keyword Tool?

CONTINUE READING HERE for the cons and other changes that happened to Google Keyword Tool.