where is the google adwords keyword tool?
DESCRIPTION
Have you wondered to where is Google keyword tool now? Hey, nothing serious was done. It was just replaced with a new name - Google Keyword Planner with minor changes on the features. Learn the pros and cons of this change on this presentation prepared to you by Swoop Digital - www.swoopdigital.com.au.TRANSCRIPT
Where Is The Google AdWords Keyword Tool?
Mid last year, Google retired its keyword tool.
It was replaced by a new tool – the Keyword Planner.
RELAVANT THINGS YOU NEED TO KNOW about the Google AdWords Keyword Tool
1. You now need to have a Google AdWords account to access the keyword planner.
2. You can no longer target key phrases by device.
3. Search trends only show trends that correspond with your location settings.
4. You will no longer see local search trends.
PROS of Google AdWords Keyword
Tool
1. Simpler and cleaner interface.
2. You can now see search volumes at a more local level – in Australia, previously you could only see search volume at a
country level – not state.
3. The keyword planner divides keywords into suggested ad groups.
4. Allows you to search by category – this may help you uncover keywords you may not have
thought about.
5. Let’s you use keyword data to get
traffic estimates – the keyword tool and
traffic estimator have now been combined.
6. You can now multiply keyword lists to get new keyword ideas.
You sure have wondered about the negative impact of
the Google Keyword Tool
CONTINUE READING HERE for the cons and other changes that happened to Google Keyword Tool.