Advertising opportunities for Target magazine and Target Online

to reach manufacturing companies from small to large; operations

executives from plant engineer to senior management.

Target Magazine Editorial Calendar Advertising Deadlines*

Spring 2012 (Copy due Jan. 17, 2012)Theme: Employee EngagementMail date: March 2, 2012Ads due: Jan. 27, 2012

Summer 2012 (Copy due April 17, 2012)Theme: Creating a Learning Culture, Lean Tools, Metrics Mail date: June 1, 2012Ads due: April 26, 2012

Fall 2012 (Copy due July 19, 2012)Theme: Innovation Mail date: Sept. 4, 2012Ads due: July 30, 2012

* Please see more details on the specifications page. Deadlines subject to change.

(Copy due Oct. 16, 2012)Theme: Supply Chain Mail date: Dec. 3, 2012Ads due: Oct. 25, 2012

Winter 2012

Target Advertising Opportunities

Designed for senior and experienced manufacturing professionals who are continuously reinventing products and services to meet tough competitive challenges. Target covers a wide range of topics, with articles and columns designed to help readers improve their global manufacturing competitiveness. Readers learn about fundamentals/basics of manufacturing as well as leading-edge concepts. Topics scheduled for coverage include the human side of manufacturing, continuous improvement activities, strategies for world-class manufacturing, and innovative product development.

> Each full-color issue is 44 or more pages and published quarterly.

> Target circulation is about 5,000 and is primarily distributed to AME members and a�liates. > This group consists of individual, corporate, and Champion’s Club members. The majority of our membership is in North America. We have a�liates in the United Kingdom and Australia as well as members worldwide. > Company sizes range from small to large; titles from senior and mid-level manufacturing management to plant personnel.

> Subscription is covered in AME membership dues.

> Target is available online at www.ame.org/target

Circulation and Readership ProfileTarget is distributed free of charge in both versions to AME’s entire membership base of manufacturing executives and other interested parties. AME’s affiliates in the United Kingdom and Australia also receive the magazine. “Target Online” is AME’s new monthly digital magazine and is distributed to AME members worldwide and 20,000 non-member manufacturing executives.

AME’s membership consists primarily of operations executives of North American manufacturers with titles such as Vice President of Operations, General Manager, Director of Operations, Production Manager, Plant Supervisor/Engineer, and those responsible for Lean and Continuous Improvement processes such as Lean Champion and Lean Coordinator. CEOs, COOs, Presidents and other top manufacturing executives as well as industry consultants also rely on Target to stay abreast of the most recent trends in enterprise excellence.

Target Goes to Industry ShowsTarget Magazine is distributed to the over 2,000 attendees at the AME International “Excellence Inside” Conference held October 15 to 19, 2012 in Chicago. It is also distributed throughout the year at other industry conferences when AME is attending as an active exhibitor.

Target Magazine

Target Magazine Print Advertising Rates

Target Magazine Ad Specifications for Print

Full Color 1X 4X 5X

Full Page [ ] $3,000 [ ] $2,850 [ ] $2,670

1/2 Page [ ] $1,860 [ ] $1,768 [ ] $1,656

2/3 Page [ ] $2,550 [ ] $2,423 [ ] $2,270

1/6 Page [ ] $900 [ ] $855 [ ] $8001/3 Page Square [ ] $1,620 [ ] $1,524 [ ] $1,416

1/3 Page Vertical [ ] $1,350 [ ] $1,283 [ ] $1,202

¼ Page [ ] $1,050 [ ] $ 998 [ ] $ 935

Premium Positions are available on a space available basis as follows: Back cover in 2/3 page or 1/2 page sizes only, Color rate PLUS 20%. Front inside cover is color page rate PLUS 15%. Back inside cover is color page rate PLUS 10%. Inside spreads are color rate for two pages PLUS 20%.

Half page horizontal 7” x 5”

1/6 page (previously called

1/3 Column Half Page Ad)2.25” x 5”

1/3 page Square (previously called

2/3 Column Page Ad) 4.625” x 5”

Full page8.375” x 10.875“

1/3 page vertical2.25” x 10“

2/3 page vertical4.625” x 10“

1/4 page3.5” x 5”

Black & White 1X 4X 5X

Full Page [ ] $2,500 [ ] $2,375 [ ] $2,225

1/2 Page [ ] $1,550 [ ] $1,473 [ ] $1,380

2/3 Page [ ] $2,124 [ ] $2,018 [ ] $1,884

1/6 Page [ ] $750 [ ] $712 [ ] $6671/3 Page Square [ ] $1,350 [ ] $1,270 [ ] $1,180

1/3 Page Vertical [ ] $1,125 [ ] $1,069 [ ] $1,001

¼ Page [ ] $875 [ ] $831 [ ] $779

Publication size: 8-3/8’’ x 10-7/8’’ (trim)

trim: Final page dimensions

bleed: Size required for an ad to bleed off the edges of a page (1/8’’ past trim). Safety/Live Area: All text and graphics not intended to bleed (1/4’’ from trim).

materials required for Print Products• PDF/X-1a files are required for all ads. View specifications at www.swop.org or http://www.adobe.com/designcenter/

acrobat/articles/acr6pdfx.html.• Fonts must be outlined or embedded.• All colors should be converted to CMYK (except black text).• Crop marks and color bars should be outside printable area (12-point offset).• Only one ad per PDF document. (Submit full-page spreads as single-page files, indicating right-hand page [RHP] and

left-hand page [LHP] in file names.) document setuP• Use QuarkXPress or Adobe InDesign for ad layouts. For information on creating a PDF/X-1a, visit www.adobe.com.• Photoshop: 300 dpi CMYK or grayscale, 600 dpi minimum bitmap, flattened layers, TIF or EPS format, binary encoding

(no JPG and no extra channels).• Illustrator: Outline all fonts, flatten transparencies, embed all elements (no links). • All fonts should be Type 1 or OpenType. (Multiple Master Fonts are strongly discouraged.)• All colors must be CMYK (except black text); no PMS/Pantone colors. • Ink density is not to exceed 300%.• Black text 12 points or smaller should be black only. (C=0%, M=0%, Y=0%, K=100%).• Reversed text must be a minimum of 10 points.

unaccePtable file tyPes• Microsoft Word, Excel, PowerPoint or Publisher and Adobe Pagemaker or Freehand files will not be accepted. If you

need assistance with your ad creation, contact your Ascend Integrated Media sales representative. submitting digital files• Contact your Ascend Integrated Media representative for your upload instructions and unique login and password. Proofs• Contract proofs are required for all ads. A contract proof printed at 100% with registration marks and color bars can be

used for color accuracy, if SWOP-approved. View specifications online at www.swop.org. Without an accurate SWOP-provided proof, Ascend Integrated Media cannot be held responsible for the outcome of color on press.

submitting required Proofs• Mail proofs to: Ascend Integrated Media LLCAttn: AME7015 College Blvd., Suite 600Overland Park, KS 66211913-469-1110 Failure to follow these guidelines may require additional time and cost and/or sacrifice reproduction predictability. The publisher is not responsible for the final reproductive quality of any provided materials that do not meet the defined specifications of the publication. Although every effort is made to preserve advertising materials in their original condition, publisher is not responsible for lost or damaged advertising materials after publication.

Target Online Specifications

Target Online Schedule for eBlasts

• Ads for eBlasts must be in GIF or JPG format at 72 dpi, RGB and submitted at actual size.(SWF files are not accepted).

• URL must be submitted along with creative material by email or in a Word document. Both the ad and the URL for linking are subject to the approval of the association.

• The maximum ad file size is 100kb–125kb.• All third-party vendor supplied tags are subject to approval and must be accompanied by

actual GIF or JPG image(s) and destination URL. In addition, tags need to be distinct for email or site usage.

Size: 300 x 100 pixels (both positions are the same size)Cost: Banner ads are $750 per month per position. Two positions are available each month.

January Sales Space Closes: Jan. 6, 2012 Ad Materials Due: Jan. 13, 2012 Blast Date: Jan. 20, 2012 february Sales Space Closes: Feb. 3, 2012 Ad Materials Due: Feb. 10, 2012 Blast Date: Feb. 17, 2012 march Sales Space Closes: March 2, 2012 Ad Materials Due: March 9, 2012 Blast Date: March 16, 2012 aPril Sales Space Closes: April 6, 2012 Ad Materials Due: April 13, 2012 Blast Date: April 20, 2012 may Sales Space Closes: May 4, 2012 Ad Materials Due: May 11, 2012 Blast Date: May 18, 2012 June Sales Space Closes: June 1, 2012 Ad Materials Due: June 8, 2012 Blast Date: June 15, 2012

July Sales Space Closes: July 6, 2012 Ad Materials Due: July 13, 2012 Blast Date: July 20, 2012 august Sales Space Closes: Aug. 3, 2012 Ad Materials Due: Aug. 10, 2012 Blast Date: Aug. 17, 2012 sePtemberSales Space Closes: Sept. 7, 2012 Ad Materials Due: Sept. 14, 2012 Blast Date: Sept. 21, 2012 october Sales Space Closes: Oct. 5, 2012 Ad Materials Due: Oct. 12, 2012 Blast Date: Oct. 19, 2012 novemberSales Space Closes: Nov. 2, 2012 Ad Materials Due: Nov. 9, 2012 Blast Date: Nov. 16, 2012 december Sales Space Closes: Dec. 7, 2012 Ad Materials Due: Dec. 14, 2012 Blast Date: Dec. 21, 2012

Target Advertising Contract Terms and Conditions

Right of RefusalAll advertisements are subject to approval. AME reservesthe right to reject or cancel any and all advertising at anytime at its sole discretion. This includes advertising thepublisher believes is not in keeping with the publication’sstandards, policies, and principles. In such event, AME willreturn any unused advertising fees paid. The words “paidadvertisement” will be placed above any advertisement thatresembles editorial content or may be mistaken for editorialcontent.

Advertising ContractNo advertisement will be accepted without a signed advertising contract.

Rate and Contract ChangesProper notification will be given of any rate changes, andcontracts may be canceled at the time the change in ratebecomes effective without incurring a short rate adjustment,provided the contract rate has been earned up to the date ofcancellation.

CancellationsNo cancellations will be accepted after the closing dates.Contracts may be canceled by advertisers or the publisher onwritten notice prior to closing date.

Short RunsIn the event an advertiser is granted a discounted rate based onmultiple insertions and then does not run the advertisement for the specified number of insertions, advertiser agrees to pay for the advertisements that ran at the rate applicable to that number.

PlacementAME does not guarantee or agree to place the advertisementin a specific position in Target , unless advertiser reserves aspecific position and it is approved by AME.

Modifications and Additional ChargesService charges will be applied if it is necessary to modifyadvertisement materials or if changes are made at the requestof the advertiser. Advertisements created by AME will be submitted to the advertiser for approval.

Publisher’s Protective ClauseAdvertiser assumes all responsibility for the content of itsadvertisements and for the obligations of its agents orrepresentatives. The advertiser agrees to be solely liable forthe content of its advertising.

Payment and TermsFull payment is due to AME for the initial advertisement inTarget from a new advertiser or agency at the time ofthe advertising contract. New is defined as not havingadvertised within the previous 12 months. Thereafter, theadvertiser will be invoiced for each insertion of a multipleinsertion order on the issue distribution date. If any bill is morethan ninety (90) days overdue, future advertising shall besuspended and advertiser agrees to pay reasonable attorney’sfees and costs for collection.

The Organization Behind TargetThe Association for Manufacturing Excellence (AME) is the premier not-for-profit organization dedicated to the journey of continuous improvement and enterprise excellence. AME’s membership is composed of a trusted network of volunteers who are committed to leveraging the practitioner-to-practitioner and company-to-company shared learning experience. AME offers its more than 5,000 members a multitude of valuable resources to help them stay abreast of current industry develop-ments, and improve the skills, competitiveness, and overall success of their organizations.

3701 Algonquin Road, Suite 225 | Rolling Meadows, IL 60008-3127 | ph: 224-232-5980 | fax: 224-232-5981 | www.ame.org/target

Advertiser hereby agrees to indemnify the Association forManufacturing Excellence,® AME, AME’s Board of Directors, Target, Ascend Integrated Media and the editorial/advertising staff and to defend and hold them harmless from any and all claims or suits of any kind that may be asserted against them by others by reason of the content of any advertisement published in Target.

The liability of AME, AME’s Board of Directors, Target, Ascend Integrated Media and AME’s editorial/advertising staff for any error for which they may be held legally liable shall not exceed the cost of the advertising space. Any reference to the Association for Manufacturing Excellence,® AME, or use of the AME logo, in advertisement shall include the use of the symbol ®.