Cooperative advertising offers thefollowing benefits to Trails partners:

Affordability: By pooling resources withother Trails partners, the cost of an ad inthese publications is significantly lower thanif you placed a single ad.

Quality Design: Professional designservices are included at no additional chargeto you!

Market: Your ad will reach a large andspecialized market; these publicationstarget individuals, couples and families withthe means and desire to travel and explorewhat the region has to offer.

Convenience: All administrative bookingand billing functions are handled by the Trailscommittee, saving you time and trouble.

Impact: When your ad is presented as partof a cluster of appealing destinations,visitors are more likely to travel from areasoutside Southern Maryland and stay longerthan if they were targeting one site only.

2006 Cooperative AdvertisingOpportunities

Attention Trails Partners: Southern Maryland Trails has puttogether a special advertising campaign to encourage visitorsthroughout Maryland and beyond to visit all the SouthernMaryland Trails sites for their summer and fall getaways and“explore the freshest food, finest art and the special beautythat Southern Maryland has to offer.”

We will be supporting all our Trails participants with severalads throughout the year. In addition, we are offering an excitingopportunity to take advantage of affordable advertising inupscale tourism and lifestyle magazines. Maximize your mediaexposure by joining with other Trails sites and enjoy the addedbenefits of Southern Maryland Trails superior ad design andquality graphics in full color for a fraction of the price.

The campaign will be featured in 2 upscale publicationsGrapevine Magazine and Maryland Life. You may advertisewith us in one issue or several, with ads priced at $300 or$900 with no additional production costs.

Grapevine Magazine and Maryland Life are very visual andinviting magazines and are perfectly suited to our Trailsparticipants with feature writing that strikes a balance betweenentertaining and informative capturing the essence of ourregion and motivating readers to experience it for themselves.Both magazines are bi-monthly publications with articles ofimmediate and ongoing interest; readers hold on to theirmagazines for long periods, extending the seasonal potentialfor your featured advertisements.

Grapevine is an award winning bi-monthly, multi-state, regional publicationwith an emphasis on leisure and destination travel. Regular features includearticles on fine dining, the arts, wine, highlighting interesting people andoutdoors activities. With a rapidly growing circulation of 40,000 copies perissue, Grapevine reaches audiences in Maryland, Virginia, West Virginia,Pennsylvania and Washington DC. See them on the Web atwww.pulsepublishing.com.

We have reserved 2 (TWO) full color center spreads in GrapevineMagazine (two pages per spread). The cost per spread is $4200. We wouldlike to offset the cost by sharing space with individual Trails partners.

Each spread will include a “shell” with text and photos related to the Trails ingeneral, and 8 (eight) insert ads highlighting individual Trails partners. Eachindividual ad will be 2.3” x 4.6” and cost per partner will be $300 perrun.

The first spread will run in the July/Aug. 2006 issue. The theme of that issuewill be Summer Explorations with features on couples getaways, family fun onthe farm, and in-home chefs.

The second spread will run in the Sept./Oct 2006 issue. The theme will beAutumn Trails with features on wine festivals, elegant lodge weekends, andartists’ studio tours.

You may place your ad in one or both issues. ($300 or $600) This is a full colorad in an up-scale publication. The Trails will provide design services for eachindividual ad. There is no cost to you for design. Please send a hiqh qualitydigital file of your logo if you would like to include it. Send with your payment ore-mail to smcquilkin@somarylandsogood.com.

Co-op Opportunity inGrapevine Magazine$300 per partner; 16 slots availableDeadlines May 19 and July 14

Yes, I would like to be a part of the Trails advertisingin GRAPEVINE MAGAZINE:

JULY/AUG. ISSUE: ($300)Due date for materials/payment: May 19

SEPT./OCT. ISSUE ($300)Due date for materials/payment: July 14

I am enclosing a check for $______ made out toTri-County Council for Southern Maryland/Trails

Please provide a contact name, e-mail address and phonenumber in case our designer has questions about your ad:

Name:

E-mail:

Phone:

We will use hours, Web address, phone number and otherbusiness information as it appears in your Trails listing.

If you have changes or comments, please list them here:

Signature: ________________________________Please enclose this slip with your payment.

2006 GRAPEVINE MAGAZINECO-OP AGREEMENT

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Maryland Life is a premier tourism magazine with print run of over 56,000copies distributed to retail locations throughout the state and is dedicated topresenting readers with all that is fascinating, exciting and unique in our area.Maryland Life offers regular features on day trips, dining, family travel, naturalresources and interesting people doing amazing things.

We have reserved 2 (TWO) single page, full color ads in Maryland Life.Total cost per page is $3210. We would like to offset the cost by sharing spacewith individual Trails partners.

Each page will include a “shell” with text and photos related to the Trails ingeneral, and 2 (TWO) insert ads highlighting individual Trails partners. Eachindividual partner insert ad will be 2.6” x 7” and will cost $900 per run.

The first AD will run in the Sept./Oct. 2006 issue. The theme is Arts & ActiveAdults with regular features on fine food & wine, day trips, outdoor activities,art, history and natural resources.

The second AD will run in the Nov./Dec. 2006 issue. The theme is Gift Guide,Architects & Designers, Retirement Communities with regular features onfine food & wine, day trips, outdoor activities, art, history and natural resources.

You may place your ad in one or both issues. ($900 or $1800) This is a full colorad in an up-scale publication. The Trails will provide design services for eachindividual ad. There is no cost to you for design. Please send a hiqh qualitydigital file of your logo if you would like to include it. Send with your payment ore-mail to smcquilkin@somarylandsogood.com.

For more information, contact Susan McQuilkin at 301-274-1922 or smcquilkin@somarylandsogood.com

Ads for ALL publications will be booked on afirst-come, first-served basis.

Please note deadlines for each publication.

Please mail your check and signed agreement to:Tri-County Council for Southern Maryland

Attn: Trails Co-opP.O. Box 745

Hughesville, MD 20637

Yes, I would like to be a part of the Trailsadvertising in MARYLAND LIFE MAGAZINE.

SEPT./OCT. ISSUE ($900)Due date for materials/payment: June 16

NOV./DEC. ISSUE ($900)Due date for materials/payment: Aug. 18

I am enclosing a check for $______ made out toTri-County Council for Southern Maryland/Trails

Co-op Opportunity inMaryland Life Magazine$900 per partner; 4 slots availableDeadlines June 16 and Aug. 18

This rendering shows a preliminary draft of text and photos, with SAMPLEpartner ads inserted. See a full scale version of this design on page 6.

Please provide a contact name, e-mail address and phonenumber in case our designer has questions about your ad:

Name:

E-mail:

Phone:

We will use hours, Web address, phone number and otherbusiness information as it appears in your Trails listing.

If you have changes or comments, please list them here:

Signature: ________________________________Please enclose this slip with your payment.

2006 MARYLAND LIFE MAGAZINECO-OP AGREEMENT