Reaching Soldiers and Families through Advertising

Shereece Spain Sponsorship Manager

shereece.n.spain@us.army.mil573-596-0147573-855-0763

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Family and Morale, Welfare and Recreation (FMWR) exists to enhance the quality of life, contribute to Army communities of excellence, enrich living and working environments and foster a sense of community for Soldiers, family members and civilians.

FMWR is a vital tool for readiness because the programs keep Soldiers physically fit, reduce stress and anxiety, build skills and self-confidence and help form esprit de corps.

FMWR allows the Army to attract and retain the best!

With over 600 employees and 30 facilities, Fort Leonard Wood FMWR is the largest on-post organization.

Programs & Facilities:

Piney Valley Golf Course

Daugherty Bowling Center

Blackjack Bar & Grill

Frame Shop

Child, Youth & School Services (Includes Youth Sports)

Information, Tickets & Registration

Better Opportunities for Single Soldiers (B.O.S.S.)

Outdoor Adventure Center

Sports & Fitness Programs

Auto Craft Shop & Car

Wash

Lake of the Ozarks Recreation

Area (L.O.R.A)

Special Events Program Team

Rec Plex – Pool, Splash

Park, Mini Golf & Go Karts

Who We Are

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In addition, Fort Leonard Wood FMWR boasts these significant contributions to the military community:

Fort Leonard Wood is multi-branched hosting Army, Navy, Air Force and Marines, plus Reserve and National Guard units.

An open to the public golf course – Piney Valley is an 18 hole course rated 72.9 from the Blue Tees by the PGA.

We boast over 65,000 acres of land and at any time 35,000 acres is open to the public for hunting and fishing

The Bowling center is one of the top centers in the Army and repeated winner of the James A. Carroll Award.

Over 7,000 Soldiers go through Davidson Fitness Center daily.

Nationally accredited Child Development Center with School Age programs.

FLW Lodging – Repeat winner of the Lodging of the Year Award

Fort Leonard Wood FMWR – Winner of the U.S. Army Festival of the Arts Award 2006 – 2009

FMWR Marketing & Advertising Team – Winner of the U.S. Army Festival of the Arts Marketing Award 2007 – 2009 and winner of the Army Family Covenant Award 2009

Who We Are

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Demographics

Fort Leonard Wood is a dynamic military installation over 7,000 Soldiers in training daily, over 18,000 active duty Soldiers, over 16,000 family members, plus 56,000 retirees and Family members. We are also the largest employer in Southwest Missouri with 9,400 plus civilians working on the installation.

Daily Population: Active Duty(Including Trainee Population)

FY10

Army 9,627

Navy 102

Air Force 510

Marine Corps 1,599

Total 18,079

Trainee Population (Daily – All) 7,111

Daily Population: Other FY10

Permanent Party 6,900

Trainees 18,800

Family 16,146

Civilians 8,800

Retirees & Families 56,000

Total Authorized Patrons 106,656

ASIP Data 2011

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Advertising with FMWR

Advertising with FMWR provides businesses with greater visibility to our unique military, retiree and surrounding community market. By advertising with us, your organization can gain access to a vast market of financially stable customers. It is an excellent opportunity for increased exposure to all authorized patrons while they are enjoying quality leisure time in our facilities.

Advertising revenues are used to support vital FMWR programs including fitness, recreation and Family programs for Soldiers, their Families and the Fort Leonard Wood community.

Call the Sponsorship & Advertising Manager today to get your business involved!

Note: At this time, pursuant to Army Regulation, advertising is not permissible to off-post financial institutions (i.e. banks and credit unions).

Prices listed are as of 08/01/2011 and are subject to change.

Piney Valley Golf Course

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Experience MWR

Description: Experience MWR Magazine is a free, full color, 25 page (on average) monthly publication. It highlights ongoing activities and seasonal events, encompassing the social and recreational life of the Fort Leonard Wood community.

Distribution: The magazine is available at all FMWR Facilities, distributed to the Fort Leonard Wood community thru the Community Information Forum, Newcomers Briefs twice per month, Leadership Courses (approximately 4 times per month), FRG’s, Commissary, PX, FLW Lodging and the Welcome Center. It is also available digitally on the MWR webpage for download.

Circulation: 5,000/month

Specifications: For ad artwork, vector art is preferred. We recommend a current version of Adobe Illustrator. File should be saved in EPS format and all type in each file should be converted to curves (paths, outlines). JPEG, PDF and TIFF files can be accepted, only if sent in high resolution (minimum of 300 dpi). All ads are FULL COLOR! Additional fee of $200 for design and layout (if required) with 2 proofs. $20 per proof subsequently.

Full Page Example

One Year AdDimensions are height x width

Full Page: 8” x 5” = $600.00

Half Page: 4” X 5” = $350.00

Quarter Page: 2” X 2½” = $225.00

Trailer: 1” X 5” = $175.00

Space is subject to availability

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FMWR Websites

Description: One of our primary communication tools with the community, our website (www.fortleonardwoodmwr.com) averages over 25,000 visits per month.

Specifications: For ad artwork, JPEG and GIF files can be accepted. Additional fee of $200 for design and layout (if required) with 2 proofs. $20 per proof subsequently. All ads are in FULL COLOR!

Two web pages are available: www.fortleonardwoodmwr.com – Main FMWR webpagewww.mwrtickets.com – FMWR e-commerce page

Space is subject to availability

www.fortleonardwoodmwr.com

Includes the home page plus…

2 Pages 4 Pages 6pages

Large Sidebar(240 x 120 Pixels)

$300.00 $675.00 $850.00

Small Sidebar(120 x 120 Pixels)

$200.00 $425.00 $550.00

Highlight(600 x 120 Pixels)

$425.00 $875.00 $1,250.00

www.mwrtickets.com

Large Sidebar(240 x 120 Pixels)

$600.00

Small Sidebar(120 x 120 Pixels)

$450.00

Highlight(600 x 120 Pixels)

$850.00

High Traffic Pages:

• MWR Mission• MWR Flyers• Event Calendar• Child, Youth & School Age Services

• Army Community Service

Call regarding other page options!

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Daugherty Bowling Center

Description: Signs strategically placed between the bowling monitors

Impressions: Daugherty Bowling Center is a high traffic area. Whether it is lunch, leagues, weekend passes or family birthday parties, the bowling center is the place to be! Catering to a variety of target audiences, your ad will be seen by Soldiers, Families, Retirees and Civilians: Sunday –Thursday Average = 100 – 400 people, Friday Average = 500+ people and Saturday Average = 1200 – 1500 people.

Specifications: File should be saved in EPS format and all type in each file should be converted to curves (paths, outlines). JPEG, PDF and TIFF files can be accepted, only if sent in high resolution (minimum of 300 dpi). Additional fee of $200 for design and layout (if required) with 2 proofs. $20 per proof subsequently.

Cost2’ H X 5’ W

$650 – First Year$450 – Renewal

Space is subject to availability

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Fort Leonard Wood FMWR has two GREAT ways for you to showcase your business at our golf course! Have your name/logo seen by Military and Civilians who utilize one of the area’s best golf courses.

Piney Valley Golf Course is a 72.9 PGA rated (from the blue tees), 18 hole, par 72 course which runs through a beautiful valley along the Big Piney River. The course is open to the public and features a driving range, putting green, chipping area, pro shop, snack bar and lessons.

1. Piney Valley Golf Course Score Cards and Golf CartsSuperb-quality print piece "hand-delivered" to thousands of local golfers annually and growing. Easily the most classy and effective way to communicate on course. Only 3 spaces available!

2. Piney Valley Golf Course Tee SignsWe are pleased to be able to offer the opportunity for local businesses and services to advertise on course via our high quality tee sign advertising service. The advertising period runs for twelve months.

Piney Valley Golf Course

Piney Valley Golf Course

Description: Have your business name engraved in White Granite on the tee markers at Piney Valley Golf Course. This frequently used facility caters to the Fort Leonard Wood Command, Active Duty Service Members, Retired Military as well as the surrounding community.

Specifications: File should be saved in EPS format and all type in each file should be converted to curves (paths, outlines). JPEG and PDF and TIFF files can be accepted, only if sent in high resolution (minimum of 300 dpi). Additional fee of $200 for design and layout (if required) with 2 proofs. $20 per proof subsequently.

Available Tees: Please call to verify current availability.

Cost

6” H X 17” W SignFirst Year = $1,250.00

Renewal = $500.00

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Golf Tee Marker

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Description: Have your business name/logo listed on our very attractive and functional score cards that are placed directly into the hands of thousands of golfers yearly and in the direct line of site of the golfers in each golf cart. The score cards are Premium 80# cover paper stock, selected for pencil mark legibility, photo and logo resolution, firmness and durability. The golf cart signs are laminated for protection against weather and placed in front placard of each golf cart. The only exception are the golf carts used for golf tournaments sponsored by other organizations.

Specifications: File should be saved in EPS format and all type in each file should be converted to curves (paths, outlines). JPEG and PDF and TIFF files can be accepted, only if sent in high resolution (minimum of 300 dpi). Additional fee of $75 for design and layout.

Cost/Season

2” H X 2.5” W = $600.00

Space is subject to availability

Piney Valley Golf CourseGolf Score Card & Golf Cart

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Rec Plex

Your Ad

Here

Your Ad

Here

Your Ad Here

Inside View

Outside View

Mini Golf Score Card

Description: FMWR Rec Plex contains an 18 hole miniature golf course, an outdoor pool complete with slide and a spray park and our brand new Go Kart Track!! They also offer party rooms for birthdays, organizational and unit parties. This facility is conveniently located on Constitution Avenue and is open to the public from April to October.

If the packages do not meet your business need, please contact the Advertising Office to discuss customization.

Specifications: Space is subject to availability. For ad artwork, signage dimensions and signage material specifications, please contact the Advertising office.

Mini Golf

Fence Signage Inside = $300.00/Sign/SeasonOutside = $900.00/Sign/Year

Score Card = $350.00

Space is subject to availability

Rec Plex

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Go Kart

Garage Exit

Armrest

Advertising Wall

Rearview of Kart

Space is subject to availability

Go Kart TrackCost/Season

Track Fence Signage = $400.00/signGarage Exit = $750.00Advertising Wall = $50.00/sq ftGo Kart

Armrest (2) = $350.00Spoiler = $350.00

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Paw Park

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Cost/Year

$600.00

More and more people are realizing a healthy lifestyle is beneficial for their pets as well as themselves. We applaud owners for wanting a healthier lifestyle for their pets physically and emotionally. Dog parks allow owners to exercise, socialize, and strengthen the bond between owner and dog in a controlled environment.

Our Paw Park, located on Constitution Avenue, is already a great success since opening Spring 2011 and enjoyed daily by many dogs of Soldiers, Families and Civilians of the Fort Leonard Wood, St. Robert and Waynesville communities.

With your support, we can make this dog park even MORE pet friendly with additions like trees, playscapes and water fountains. In return for your support, your organization may receive the following:

FLW FMWR Website Adhttp://www.fortleonardwoodmwr.com/dog-park.php

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Paw Park

Equipment SignageIf you provide specific equipment to be used or materials to build equipment, we will include signage indicating your business sponsored that equipment.

Sample

Trees Provided By:

Your Logo

Here

Sample

Facility Signage

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Davidson Fitness Center: Davidson affords businesses the opportunity to advertise in our world class fitness center to approximately 6,000 people daily who utilize the gymnasium, to include unit activities, Intramural sports, and the indoor track. Patrons who come to utilize the racquetball and weight rooms also have to pass through the gym, thus giving your business excellent exposure to our military community.

Cost/Year

$900.00

Space is subject to availability

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Outdoor Adventure Center: This facility offers hunting and fishing, archery, skeet and trap shooting, float trips, paintball and outdoor equipment rentals. On average, approximate 120 people during the weekdays and 250 people on the weekends utilize the range pictured below. Your signage will be visible to patrons as they drive by, park directly across from and approach the range.

Cost/Year

$900.00

Facility Signage

Space is subject to availability

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Sports Complex: During softball season (June– September), our Sports Complex hosts games Monday – Thursday evenings with 100 people in attendance on average. Also tournaments (May –September) are held each Saturday with an average of 100 – 600 people in attendance depending on the number of teams playing. This facility offers the opportunity to hang banners near the entrance/exit, outfield fences and/or the score boards. Please contact the Advertising office for signage specifications and availability. An additional fee of $200 for design and layout (if required) with 2 proofs. $20 per proof subsequently.

Facility Signage

Space is subject to availability

Cost/Season*Includes cost of printing signage

Outfield Banner - $550.00Entrance Banner - $450.00Scoreboard*/board 1st year –

Top2’ x 8’ = $520.002’ x 16’ = $820.00Bottom4’ x 4’ = $495.004’ x 8’ = $820.004’ x 16’ = $1,335.00

Contact Information:Shereece Spain

573-596-0147 or 573-855-0763 shereece.n.spain@us.army.mil

Army Family Covenant, the Army’s promise to take care of

Soldiers and Families

We recognize the commitment and increasing sacrifices that

our Families are making every day.

We recognize the strength of our Soldiers comes from the

strength of their Families.

We are committed to providing soldiers and Families a

Quality of Life that is commensurate with their service.

We are committed to providing our Families a strong,

supportive environment where they can thrive.

We are committed to building a partnership with Army

Families that enhances their strength and resilience.

We are committed to improving Family readiness by:

- Standardizing and funding existing Family

programs and services

- Increasing accessibility and quality of

healthcare

- Improving Soldier and Family housing

- Ensuring excellence in schools, youth

services and child care

- Expanding education and employment

opportunities for Family members