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Advertisements & Branding Group 3 Vishesh Agarwal A006 Harpreet Bedi A008 Parth Bhimani A012 Mitesh Dave A016 Partho Ghosh A021 Sumit Jha A029

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Advertisements & Branding

Advertisements & Branding Group 3 Vishesh Agarwal A006Harpreet Bedi A008 Parth Bhimani A012 Mitesh Dave A016 Partho Ghosh A021 Sumit Jha A029OUTDOOR GENIUS

Slender VendorLEE 125th Birthday Celebration

The brand is celebrating its 125th year by organizing concerts all over the world

Mumbai, Amsterdam

Musicians of 5 different genre Tattoos

Historical pieces of apparel from the brand

Events flag of with a dose of denim history

THE ECONOMIST Economist Plug Campaign Get a world view. Read the EconomistAwareness b) Knowledge (Global Presence) (Presented as fits-all gadget) Light Bulb Billboardc) Conviction- Develop brilliant ideas and insights

Print Ad

TVCMass Media and BrandingModes of Mass MediaPrint Media

Awareness Conviction Knowledge LikeabilityJ. M. Flagg's 1917 poster, based on the original British Lord Kitchener poster of three years earlierWas used to recruit soldiers for both World War I and World War II. Flagg used a modified version of his own face for Uncle Sam, and veteran Walter Botts provided the pose.

Mass Media and BrandingModes of Mass MediaA/V Media(T.V) Awareness Likeability Conviction Knowledge

Mass Media and BrandingModes of Mass MediaA/V Media(T.V) Awareness Likeability Conviction Knowledge"[...] It is now 1984. It appears IBM wants it all. Apple is perceived to be the only hope to offer IBM a run for its money. Dealers initially welcoming IBM with open arms now fear an IBM dominated and controlled future. They are increasingly turning back to Apple as the only force that can ensure their future freedom. IBM wants it all and is aiming its guns on its last obstacle to industry control: Apple. WillBig Bluedominate the entire computer industry? The entire information age? Was George Orwell right about 1984?"

Mass Media and BrandingModes of Mass MediaDigital Media(Youtube)KnowledgeConvictionLikeability

Mass Media and BrandingAwarenessKnowledgeLikeabilityPreferenceConvictionPersonality

Thank You