egg good and bad advertisements

8/4/2019 Egg Good and Bad Advertisements

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GOOD AND BAD ADVERTISEMENTSPRESENTED BY:

FAIZ SAYED

PRESENTED TO:

PROF. RAJESH NAMBIAR



GOOD

ADVERTISEMENTS



CADBURY- GIRL DANCING ON THE

CRICKET FIELD

This ad has been a major hit among most audiences and one of thebest ads EVER made….giving out a laugh every time it is viewed.

In this ad…the girl is shown praying with a CADBURY DAIRY MILK

in her hand when her boyfriend/husband is batting to score a centuryand when he scores,she goes dancing on the field…MAKING THE

MOMENT VERY SPECIAL AND MEMORABLE FOR THEBATSMAN

This ad is creatively presented to the audience targeting the

OVERALL AUDIENCE

A very humourous ad and the message is conveyed to the audiencein the best way it can



CADBURY- GIRL DANCING ON THE CRICKET

FIELD



COCA-COLA—LIFE HO TOH AISI!!!

This is one of the youngsters favourite ads wherein 3 kids go into aradio studio and end up being on air…they start creating music with

the use of instruments..THE BOTTLE OF COCA-COLA being oneof them..and the whole city enjoys and dances to the tune…a very

imaginary scenario though and thus the ad says..LIFE HO TOH

AISI..COCA-COLA!!!

The ad is very creatively thought with the cast being the gorgeous… AISHWARYA RAI…the target audience being the YOUNGSTERS!!!

AISHWARYA RAI being cast is their strategy as she is one of thefavorites of today's generation and the ad was shot at the time shewas crowned MISS WORLD!!!



COCA-COLA—LIFE HO TOH AISI!!!



PEPSI- PROMOTING KUCH KUCH HOTA HAI!!!

(WITH SHAHID KAPOOR)

This ad was released when the movie KUCH KUCH HOTA HAI wasa blockbuster hit…the strategy used is to attract maximum audience

by casting SHAHRUKH KHAN, KAJOL and RANI MUKHERJEE inthe ad……..mainly youngsters

The ad was a major success…and effective too…not only because of

the KUCH KUCH HOTA HAI star cast but the cute boy and the boynext door looking SHAHID KAPOOR

The jingle song of the ad “MAANGO DILSE..MILEGA MORE” was on

the minds of most youngsters



PEPSI- PROMOTING KUCH KUCH HOTA HAI!!!

(WITH SHAHID KAPOOR)



HAIR AND CARE KA SILK ’N ‘SHINE

This ad is a humourous ad created…the message

in this ad is how an Indian woman due to KNOTSTANGLES loses her man who is created afterkissing a frog

The ad is shot with a SOUTH INDIAN ACCENTadding humour to the ad

The catchy jingle says…GEELE SUKHE BALONPE KARO APPLY,ULJHAN SULJAAYE, BAAL

SILKY BANAAYE



HAIR AND CARE KA SILK ’N ‘SHINE



FEVIKWIK-CHUTKI MEIN CHIPKAAYE

One of the most funniest ads…..of FEVIKWIK…CHUTKI MEIN

CHIPKAAYE…and the product does as the jingle says…showing the

fishes getting stuck using FEVIKWIK is over exaggerating…but that’s

the creative minds that does the work

The target audience is OVERALL AUDIENCE

The creativity used is GOOD…the ad is a clear example of SHORTand SWEET



FEVIKWIK-CHUTKI MEIN CHIPKAAYE



BAD

ADVERTISEMENTS



RAYMOND- THE COMPLETE MAN

In this ad …at the wedding reception…the school professor of the

groom is invited…being the favorite most professor…the groom out

of respect goes to the professor to seek his blessings

This ad doesn’t execute any message as in how is it related to the

garment RAYMOND

No creativity is utilized in this add

Target audience is ADULT MEN



RAYMOND- THE COMPLETE MAN



MOUNTAIN DEW – ARMY TRAINING

In this ad..the jingle being DARR KE AAGE JEET HAI….has no

connection whatsoever to the advertisement…poorly creative…no

logic in mountain dew helping in removing the fright of an ARMYMAN

The target audience being YOUNGSTERS

Creativity is missing in the advertisement



MOUNTAIN DEW – ARMY TRAINING



SPRITE-SEEDHI BAAT NO BAKWAAS

In this ad…a boyfriend is shown DOUBLE DATING….and being

honest when the two girls ask him the reason for leaving early andbeing late…making use of the jingle SEEDHI BAAT NO BAKWAAS

The creativity used was good…but the audience hype wasn’t as

much as the ad would otherwise expect.

The target audience is YOUNGSTERS as double dating and colasare associated with the YOUNGER GENERATION



SPRITE-SEEDHI BAAT NO BAKWAAS



JK CEMENT-ISME KUCH KHAAS HAI!!!

This ad is one of the ads which is most poorly advertised..it shows agirl dancing happily…being well dressed and that all the ad is

about…ending with the jingle VISHWAAS HAI..ISME KUCH KHAASHAI!!!

Why is the product khaas? That cannot be derived or understood atall

The target audience is CONSTRUCTION COMPANIES



JK CEMENT-ISME KUCH KHAAS HAI!!!



RAJNIGANDHA PAAN MASALA

This ad is about a young businessman whose father was a DARBARat a hotel he buys in an auction .It shows the attitude the youngbusinessman has when he enters the auction chewingRAJNIGANDHA PAAN MASALA(behaviour looks inappropriate)

and ends up buying the hotel leaving rest of the auctioners jealous.

The ad does not direct to how does Rajnigandha Paan Masala helpthe young businessman buy the hotel and hence the ad looks poorlydirected

The target audience for this ad are the RICH AND CLASSYPEOPLE



RAJNIGANDHA PAAN MASALA

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