adver&sing for associa&ons · adver&sing for associa&ons • not-for-profit trade...
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Wednesday,May4,2016Crowell&MoringLLP
Washington,DC
Adver&singforAssocia&ons
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• Not-for-profittradeassociaConrepresenCngtheinterestsofthedietarysupplementandfuncConalfoodindustry.
• CRNrepresentsmorethan150companiesthatmanufacturedietaryingredientsand/ordietarysupplements,orsupplyservicestothosesuppliersandmanufacturers.
• Revenueislargelyfromindustrymembers.– Conferences,webinars
CouncilforResponsibleNutri&on(CRN)
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• Mission:Tosustainandenhanceaclimateforourmemberstoresponsiblydevelop,manufactureandmarketdietarysupplements,funcConalfoodsandnutriConalingredients.
• Focusonscience,regulaCon/legislaCon,communicaCons,andinternaConalaffairs.– Publicpolicybasedonsoundscience+consumersaccess– FDA,FTC,CapitolHill;stategovernmentsandregulators
• FiveindustrytradeassociaCons.– CompeCConformembersandleadership
CRN:Whatdowedo?
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• InaddiContoCRN’sCodeofEthics,membersalsoagreetoadheretoaddiConalvoluntaryguidelines.
• Increasedfocusonself-regulaCon.– Transparencyandaccountability
– Promotesafety,gainconsumertrustintheindustryasawhole
FocusonSelf-Regula&on• Twomajorprograms:– CRN-NADAdver&singReviewProgram
– VoluntaryProductRegistry
• Biggestconcern:anC-trust
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• Purpose:increaseconsumerconfidenceinthetruthandaccuracyofadverCsingclaimsfordietarysupplements,andencouragefaircompeCCon.
• Allcompaniesshouldplaybythesamerules,includingCRNmembers.
• MajorityofadsreferredthroughNADmonitoring.- CRNchallengesbased
onclearcriteria;mirrorsFTCprioriCes
- ProcessopentoenCreindustry
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• Industry-iniCatedandadministeredsearchabledatabaseofdietarysupplements.– ProvidesbasicinformaConaboutfinishedproducts;addiConal
fieldsforcompaniestovoluntarilyprovideaddiConalinformaConabouttheproduct,itsingredients,itssupplychain,anditsmanufacturing.
– What’sintheseproductsandwhoismakingthem?• Purposeistoenhancetransparencyandfacilitatethe
exchangeofinformaConamongvariousstakeholders.– OpentotheenCreindustry;freeatthebasiclevel.
• AlsoanefforttoseparatethelegiCmatecompaniesfromthebadactors.
VoluntaryProductRegistry
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• Ensureself-regulatoryprogramsarebasedonsoundpublicpolicyandscience.– ProtecCngconsumers;promoCnghighquality,safeproducts
• NotexclusionaryorintendedtoprovidecompeCCveadvantage.– FairandimparCalprocess
• Messagingmustbepreciseandaccurate.
Mi&ga&ngRisk