adver paper

7/24/2019 Adver Paper

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I. Situational Analysis

There are more sweat glands in our feet than anywhere else in the body.

Anyone can get sweaty feet, regardless of the temperature or time of year. But

teenagers are especially prone because hormonal changes make them sweat

more.

Youre also more likely to have foot perspiration if youre on your feet all day,

if youre under a lot of stress or you have a medical condition called

hyperhidrosis, which makes you sweat more than usual. Fungal infections,

such as athletes foot, can also lead to bad foot odor.

Your feet sweat into your shoes all day so they get damp and bacteria start to

grow. The bacteria continue to breed once youve taken your shoes off,

especially if you put them in a dark cupboard. Then, when you put your shoes

back on the ne!t day, even if youve "ust had a shower, putting your feet into

still damp shoes creates the perfect conditions for the bacteria to thrive #

warm, dark and moist.$%orraine &ones, chiropodist and spokeswoman for the'ociety of (hiropodists and )odiatrists

The team of researchers from *eneva company Firmenich reported that

female sweat contained high levels of 'ulphur compounds that, when mi!ed

with bacteria, smells of onions. By contrast, men had high levels of a fatty

acid, which turns to a cheese odor when e!posed to bacteria. +ndependent

smell assessors reported that the female eau de onion scent was, in fact,

worse$smelling.

+t has been reported that - of women suffer from some degree of foot odor.

According to some opinion polls, girls are more hygiene freaks than guys.

*irls are more particular about the way they look and thus they tend to takecare of themselves in a better way. They will not tolerate anyone mocking at

them for their outward appearance. Thus, they are very self$conscious.

II. Consumer Insights

/e had asked the opinion of our fellow schoolmates regarding the use of foot

powder, their preferences and suggestions

Julia Pelaiz, 01, B' )sychology2 'ana affordable price tapos kahit na herbal

sya mabango tapos effective din siya.

Sheena Mae Gulay, 01, )sychology2 )arang bago siya sa pandinig pero pag

herbal kasi parang mabaho pero sana naman maayos Divina Dador, 03, AB$4istory2 Aba mas okay po yun lalo na kung may

charcoal pampatanggal ng baho

Justine Cabrito, 01, %ibrary 'cience 2 'yempre yung maliban sa mabango

siya talaga, yung talagang nakakatanggal talaga siya ng amoy ng paa

Jennalyn Meneses, 05, B'A2 Yung amoy niya


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Rosmarie Urminita, 06, 47892 'yempre kung ano yung, halimbawa may

problema dun sa may paa ko, kung ano yung kailangan nun yun yung

characteristic na gusto ko sa footpowder

Robina de!, 06, 47892 Yung hindi nakaka$irritate sa skin tsaka ano hindi

harmful yung, may mga chemicals tsaka hindi masyadong mahal, yung tama

lang

Maria "ydel Sumogba, 06, B':2 Yung maganda siya sa paa tsaka mabango

yung nakakatanggal ng baho

Grazielle Anne Sari#al, 01, &ournalism2 'yempre yung effectivity niya dpat,

hindi naman yung sa isang gamit, pero yung siguropag two or three times

dapat effective na sia tapos yung hindi nakaka irritate sa paa

Moni$ue %arade, 01, B'A2 *usto ko ung hindi siya nakakapawis ng paa

tsaka yung hindi siya nangangamoy

&ari#ha Palmeri, 0;, :duc. ma"or in 9ath2 'yempre yung tatagal ung effect

niya dun sa paa

III. Produ#t %rie'

a. %rand (ame

)ootever

Rationale

The brand name came from the fusion of the words


3/10

The logo shows a flower with different colors, which symboli?es how

colorful nature is. The foot print is styli?ed as an infinity sign to signify the word


4/10

d. Pri#e

)hp 3.3- @ 0-- grams canister

Rationale

(ompared to other leading brands, the price of Footever is low since the

ingredients of the product are herbal and is grown locally. Also, Footever doesnt

contain any imported chemicals that is e!pensive and harmful.

e. Distribution

This product will be distributed in 9etro 9anila. This will be available forretail in convenience stores 1@00, 9inistop, All$8ay, etc. since these stores are

located near schools and dormitories, 8rugstores 9ercury 8rugs, The *enerics

)harmacy and other generic drugstores, and *roceries such as 'avemore,

)uregold, etc..

I-. S/+, Analysis

S,R(G,0S

,he ingredients #an be gro1n

lo#ally2 many resour#es.

0erbal ingredients3 good 'or

!eo!le 1ho does not 1ant

#hemi#al4based !rodu#ts.

/A5(SSS

)ootever 6ust started2 no !rodu#t

a1areness.

Peo!le thin that herbal have

'oul4s#ent.


5/10

+PP+R,U(I,7

Cam!aign 'or Climate Change is

e8tensive. /e use ingredients that

is !lanted in the #ountry2 thus

#ontribute to #am!aign. Also2 1e

are not using #hemi#als that is

bad to our environment.

,0RA,S

There is a very high competition

since there are many established

brands of big companies.

'pray Foot )owder is much

convenient to use.

-. Com!etitive Analysis

)ISSA( )oot Po1der 9Ph! :;.

+ts uniCue triple action formula of medically proven ingredients provides

ma!imum strength from itch relief while absorbing moisture, controlling foot

odor and odor$causing bacteria, while soothing irritated skin.

Mil#u Underarm and )oot Po1der 9Ph! ?@.

9ilcu deodorant powder is derived from Tawas crystals, formulated toprevent and halt odor generated by perspiration in the underarm and feet. +tDs

made of all natural ingredients and is fragrance free.

-I. Positioning Statement

For the female students in need of comfort and protection from foot odor,

Footever is an all$natural foot powder that is made from marigold flower and tanglad

lemongrass leaves, guaranteed to make your feet clean and dry all$day.

=

-II. ,arget Maret

DM+GRAP0ICS

AG ;: B = years old

G(DR )emale

DUCA,I+( College4level

+CCUPA,I+( Student

I(C+M GR+UP Class D

PS7C0+GRAP0ICS

"I)S,7" Re'ormer

Freedom from restriction, personalgrowth, social awareness, value for time,

independent judgement, tolerance of

complexity, anti-materialistic but intolerant of

bad taste. Curious and enquiring, support

growth of new product categories. Select

brands for intrinsic quality, favouring natural

simplicity, small is beautiful.!igher "ducation#


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DM+GRAP0ICS

PURC0AS )RU(C7 +##asional

USR S,A,US Potential User

USR RA, Medium User

%U7R RADI(SS S,AG A1areness

-III. Advertising +b6e#tives

After two years, 3- per cent of the female students in 9etro 9anila are already

aware of the product.

IE. Advertising Strategies

The planned strategy for the advertisement of this product will be a 'lice of %ife.

/e will use a common scene of a student in a school during rainy days.

E. Media Plan

,elevision Commer#ial

A%S4C%(

+ts 'howtime Goontime@/eekdays and 'aturdays, 0023am # H2--pm

)angako 'ayo /eeknights, ;23pm # 52H- pm

En The /ings of %ove /eeknights, 52H-pm $ 0-203 pm

GMA

:at Bulaga Goontime@/eekdays and 'aturdays, 002H- am # H2--pm

Radio Advertisement

)M Stations

%ove 7adio 5-.1

Tambalan Gicole 4yala at (hris Tsuper ;2-- A9 $ 0IGG@9onday$Friday

T%(2 True %oe (onfessions 9onday$Friday 5pm$0Iam

Barangay %' 51.0

Barangay %ove 'ongs :very 9onday to Friday from 52--pm to 0I2--mn.

Print Ad

Magazines

(4A%J 9aga?ine


7/10

(AG8Y maga?ine

Yes> 9aga?ine

+nline Ad

)a#eboo

7outube

/att!ad

,1itter

Annex


8/10

FEET::7 &+G*%:

in tune of JA9K'TA JA

7efrain2

'a footever walng pangamba,

Footever, Footever Footever, Footever

(horus2

Tandaan mo nalang ang sasabihin kong ito

'a Footever paa mo ay Ldi na babaho

L8i mo mararamdamang pasmado


9/10

Kmulan, bumagyo, ayos lang

Basta may Footever ayos na

'a Footever............. sigurado>


10/10

FEET 8:E8E7+M+G* )E/8:7

%ADPR ;4D

9:9B:7'2

8ee &ay ACuilino de &esus

(amille Faith Bernardo

%ovely 'hyne Abunda

:lla 9ae 7amos

Bryan *odwyn 7ed

8ominic %losala%awrence 9analastas

$!%&%$$%'" !"()*& $(+C

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