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ADIDAS Vs. PUMA

2CONCLUSION :

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Both Adidas and Puma have come a long way since the Dassler Brothers. Both have undertaken many projects other than footwear designing and both have succeeded. They have an identity on the international level and appear in the top four in the sportswear and lifestyle industry. But then again, if the company hadn’t split back then, we might be seeing “The Dassler Brothers Company” as the king in the market. It would have outmanoeuvred even Reebok, perhaps even forced it to shut down. But as the case is, both these companies are rivals.

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Adidas has risen way above Puma. True to the nature of the companies’ founders, Adidas still leads in quality and Puma still takes up successful advertisement and marketing motions. Perhaps in a Utopian world, Adidas and Puma would have been one and the world market would be seeing a different scenario…

5MARKET SHARE ..

6TURN OVER ..

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a Few Ad Campaigns ..

8ADIDAS ..

9PUMA ..

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