nike vs adidas[2]
TRANSCRIPT
![Page 1: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/1.jpg)
Nike vs. AdidasTeam
Robin CastilloSirrea HayesBeth NicholsOfe Walker
![Page 2: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/2.jpg)
Mission Statements
NikeTo bring inspiration and innovation to
every athlete* in the world
* If you have a body, you are an athlete
AdidasTo be the leading sports brand in the
world
*Impossible is Nothinghttp://www.youtube.com/watch?v=EPO20PkSztE
![Page 3: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/3.jpg)
History
Nike1964: Bowerman/Knight1970: Waffle Iron1972: Swoosh1980’s: Sport Celebrity Endorsement & Growth
Adidas1920’s-30’s: Dassler1954: Soccer1960: 3-Stripe 1984: Summer Olympics & Mainstream popularity
![Page 4: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/4.jpg)
Key LeadersNike
Chairman of the Board: Phil KnightCEO Nike: Mark ParkerCFO: Don BlairPresident Nike Brand: Charlie DensonGlobal Operations: Gary M. DeStefano
AdidasCEO Adidas-group: Herbert Hainer Finance Adidas-group: Robin J. Stalker CEO Adidas brand: Erich Stamminger Global Operations Adidas-group: Glenn S. Bennett
![Page 5: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/5.jpg)
Industry / Products
NikeAthletic ShoesApparelSports EquipmentAccessories
AdidasFootwearSportswearSports Equipment
![Page 6: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/6.jpg)
Business Structure
NikeNIKEFive Subsidiaries– Cole Haan– Converse– Hurley International– NIKE Golf– Umbro
AdidasAdidas Two Subsidiaries– Reebok– TaylorMade
![Page 7: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/7.jpg)
Market SegmentsNike
Running– Footwear – ClothingGolf– Footwear– ClothingSoccer– Footwear– Clothing
AdidasSport Performance– Footwear
Sport Style– Clothing
![Page 8: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/8.jpg)
Competitive Strategy
NikePremium Price StrategySponsorship AgreementsNo Manufacturing
AdidasPremium Price StrategySponsorship Agreement
![Page 9: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/9.jpg)
Core Competencies
NikeOutsourcing
AdidasImplementation of Joint Operating Model in Europe
![Page 10: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/10.jpg)
Distinctive Competencies
NikeAdidas
![Page 11: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/11.jpg)
Competitive Advantages
NikeAdidas
![Page 12: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/12.jpg)
Industry Trends / Key Issues
Nike / AdidasSales are FlatLow Consumer Confidence in the Economy
![Page 13: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/13.jpg)
Global Issues
Nike2008: Trade Deficit with China
Adidas2008: Global Sports Partnerships2009: International Day of Peace2009: DJSI Winner
![Page 14: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/14.jpg)
International Ethical Issues
Nike / AdidasChina: Child Labor
![Page 15: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/15.jpg)
Sales Strategy
NikeNike.comUnited States: 25,000 RetailersInternational: Distributors, Licensees, and Subsidiaries
Adidas
![Page 16: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/16.jpg)
Key Customers
NikeAdidas
![Page 17: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/17.jpg)
Key Competitors
NikeAdidasNew Balance Athletic Shoe, IncPUMA AG Rudolf Dassler Sport
AdidasNikeAmer Sports CorpCallaway Golf Company
![Page 18: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/18.jpg)
SWOT- Strengths
NikeSwoosh LogoInnovative Technology FocusLIVESTRONG CampaignNiketownConservative Finances
Adidas3-Stripe LogoPurchased Reebok to gain presence in North AmericaLeader in Corporate Responsibility & SustainabilityBuyer Loyalty
![Page 19: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/19.jpg)
SWOT- Weaknesses
NikeMale Dominate Executive BoardLabor Costs
AdidasMale Dominate Executive Board
![Page 20: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/20.jpg)
SWOT- Opportunities
NikeGrowth in Men’s FootwearRecent Growth in US Market Share
AdidasGrow Reebok menContinue Partnership Development
![Page 21: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/21.jpg)
SWOT- Threats
NikeUnder ArmourEconomy
AdidasEconomyUS Market share shrank 2009
![Page 22: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/22.jpg)
Porter’s – Product Substitution
NikeAdidas
![Page 23: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/23.jpg)
Porter’s – Rivalry
NikeAdidas
![Page 24: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/24.jpg)
Porter’s – Buyer Power
NikeAdidas
![Page 25: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/25.jpg)
Porter’s – Supplier Power
Intense competition among suppliers keeps manufacturing costs low
![Page 26: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/26.jpg)
Porter’s – Threat of Entry
Nike / AdidasUnder Armour
![Page 27: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/27.jpg)
Financial Analysis
NikeAdidas
![Page 28: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/28.jpg)
Ratio: 2
NikeAdidas
![Page 29: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/29.jpg)
Ratio: 3
NikeAdidas
![Page 30: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/30.jpg)
Ratio 4
NikeAdidas
![Page 31: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/31.jpg)
Acquisitions
Nike1995: Bauer2002: Hurley International2003: Converse2004: Starter Brands2008: Umbro
Adidas2005: Reebok
![Page 32: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/32.jpg)
Divestitures
Nike2007: Starter to Iconix Brand Group2008: Bauer Hockey to Kohlberg & Co
Adidas
![Page 33: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/33.jpg)
Current Events
NikeAdidas2009: Cirque de Soleil2012: London Olympic and Paralympics Partnership
![Page 34: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/34.jpg)
Sustainability
NikeAdidas
![Page 35: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/35.jpg)
Strategic Direction / Changes
Nike2007: LIVESTRONG Challengehttp://www.youtube.com/watch?v=RDfCTJQTpXs
2009: Profitable Stock Split 2 for 1
Adidas2008: Beijing Olympic Partnership2009: Business Realignment2009: Sold $15.7 million shares of stock2009: Cirque du Soleil Partnership
![Page 36: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/36.jpg)
Recommendations
NikeAdidas
![Page 37: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/37.jpg)
M
NikeAdidas
![Page 38: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/38.jpg)
BibliographyAdidas – Impossible is Nothing. (2006, May 10).
YouTube video posted by sktube. Retrieved November 27, 2009 from http://www.youtube.com/watch?v=EPO20PkSztE
Fredeen, B. (2000, Feb. 1). Knowing Nike’s Customers. Retrieved November 18, 2009, from Fool.com.
Footwear Industry in USA. (2008). Retrieved November 22, 2009, from http://www.infomat.com
![Page 39: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/39.jpg)
BibliographyHoover’s Inc. (2009). Company Discriptions.
Retrieved November 22, 2009 from http://www.hoovers.com
LIVESTRONG Challenge 2007 Video. (2007, June 1). YouTube video posted by livestrongarmy. Retrieved November 27, 2009, from http://www.youtube.com/watch?v=RDfCTJQTpXs
Mehta, S. (2009, March 5). Fortune. Under Armour reboots. Retrieved November 28, 2009, from
http://www.money.cnn.com/2009/01/20/technology/mehta_underarmour.fortune/index.htm?postversion=2009012613
![Page 40: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/40.jpg)
Bibliography40 under 40. (2009, October 22) Fortune, Retrieved
November 28, 2009, from http://money.cnn.com/galleries/2009/fortune/0901.40_under_40.fortune/index.html
Pienciak, M. (2009, September 2009). The Motley Fool. Nike’s still got no bounce. Retrieved November 28, 2009, from http://www.fool.com/investing/general/2009/09/30/nikes-still-got-no-bounce.aspx?source=isesitlnk0000001@mtt=1.00
![Page 41: Nike vs Adidas[2]](https://reader036.vdocuments.us/reader036/viewer/2022081720/544cd30cb1af9f360b8b4b3f/html5/thumbnails/41.jpg)
BibliographyConerly, B. (2008, February 5). Seeking Alpha
website. Nike strategy: divide and conquer. Retrieved October 19, 2009, from http://seekingalpha.com/article/63099-nike-strategy-divide-and-conquer
Burke, M. (2008, January 17). Forbes Magazine. On the run. Retrieved October 19, 2009, from http://www.forbes.com/forbes/2008/0211/082.html