Seattle Market PresentationAdelante Media Group Seattle

Adelante Media Group Seattle

KDDS 99.3 FMRegional Mexican64,000 wElma, WA

KMIA 1210 AMSpanishContemporary Hits27,000 / 10,000 wAuburn, WA

KFFV Channel 44Azteca AmericaTelevision

La Gran D KDDS 99.3 FM is a Regional Mexican format which addresses the musical taste of first and second generation individuals of Mexican origin in the U.S., primarily in Spanish-speaking homes. La Gran D offers a blend of the most popular music with the right mix of Rancheras, Nortenas, Banda, Grupos, plus a dash of Tejano and Cubia. Target audience Men and Women 18 to 49.

La Gran D

Eddie “Piolín” Sotelo is the host of “Piolín por la Mañana mornings on KDDS 99.3 FM.” Piolín por La Mañana is the most popular and widely syndicated Spanish-language radio show. Broadcast on 59 stations from coast-to-coast, Piolín is the go to Air Personality when you want to reach Latino listeners in large numbers. He has interviewed numerous prominent figures on the show including President Barack Obama, legendary entertainer Vicente Fernandez, comedian George Lopez, boxer Oscar de la Hoya and actor Will Smith.

Piolin por la Mañana

Weekdays 5a-10a

The newLatino 1210 Solo ExitosLatino 1210 is Seattle’s first Spanish Contemporary Hit Music Station, Playing today’s Latin Pop,Hip Hop, Reggaeton and Bachata.”Solo Exitos” (Only Hits!)

Latino 1210 core artists include Shakira, Mana, Juanes, Camila, Pitbull, Enrique Iglesias, Jennifer Lopez, Don Omar and more.

Latino 1210 targets Latino Adults 18-49. A new Generation of Latinos, many born in the United States, who are looking for a contemporary mix of music, an alternative to the Regional Mexican format.

Latino

azteca seattle 44 Azteca America Seattle, since it’s launch in 1993 has become the choice in broadcast television for Spanish speaking families. In 2011, Azteca continued to grow posting the strongest February sweeps primetime growth among Spanish broadcast networks, with viewership up 38% over 2010 for audiences age 18-49.

Azteca America’s variety of entertainment, news/information and Sports reaches a younger more middle class family audience.

Azteca Television

* Source: The Nielsen Company National People Meter, Live+SD. Mon-Fri Prime Time (7p-11p) Jan/31/2011-Feb/27/2011 vs. Feb/01/2010-Feb/28/2010

Washington Latino Population Growth +71%

Source: US Census

2000 Latino Population: 441,509

7.5%

2010 Latino Population:

755,790 11.2%

Change 2000-2010:

+314,281 +71.2%

Washington’s fastest growing population, statewide the rate of Latino growth is more than quadruple that of the overall rate.

The Largest segment of Latino population is comprised of adults age 25-34.

Seattle-Tacoma’s Latino population is no longer being fueled by immigration. Births now account for much of the surge in Latinos in the state of Washington.

One in five students in the Seattle public school system is Latino.

King County is home to nearly half of the market’s Latino population.

Latino Population Growth

Source: US Census

2010 Census WA Population Growth

20102Source: 2010 US Census

Spanish Radio Delivers the Demos Advertisers Seek

20102

Audience Composition for Radios Top 3 General Market Formats

Format 25-54 35-64 55+ 65+

Country 51% 52% 33% 17%

News/Talk/Info 41% 56% 57% 34%

AC 56% 61% 34% 16%

“As radio’s audience continues to age, the medium risks becoming out of sync With the demographics most sought by advertisers”.Inside Radio 2.14.11

1/3 to 1/2 of the listeners of Country, News/talk and AC formats have aged out of the 25-54 demo.

18-4472%

Regional Mexican Audience Composition

72% of the Regional Mexican format audience is 18-44.“There are more brands interested in ensuring their relevance to a younger audience”.Carat Associate Media Dir. Bill Zeigler

Source: Arbitron 2010 Radio Today Report Inside Radio 2/14/11

Latin Boom vs. Baby Boom

20102Source: 2010 US Census

• America’s average age is creeping higher with Baby Boomers hitting retirement age.

• Demographers credit the fast growing Latino population for helping to slow the pace of the aging U.S. population.

The Listener

The largest ethnic group in Western Washington

The largest ethnic group in Western Washington

Of Mexican origin, residing in mainly Spanish-speaking

homes

Of Mexican origin, residing in mainly Spanish-speaking

homes

Above average size households

equal buying power

Above average size households

equal buying power

41% of Latino population is 18-34 years of age

41% of Latino population is 18-34 years of age

Latino Buying Power

Source: Seattle Metro 2010 Arbitron 18+ Mon-Sun 6a-12m; Tapscan Retail Spending Report KDDS FM

The Latino Numbers are in the Suburbs

Source: 2010 US Census

KDDS 99.3 FM Coverage Area

City 2010 % GrowthLatinos

% LatinoPopulation

Burien 58% 21%

Sea Tac 51% 20%

Tukwilla 51% 18%

Fife 175% 18%

Monroe 85% 17%

Kent 82% 17%

Federal Way 53% 16%

Algona 161% 16%

Lakewood 20% 15%

Des Moines 51% 15%

Pacific 144% 15%

Everett 61% 14%

Lynnwood 51% 13%

Renton 165% 13%

Auburn 199% 13%

Sultan 130% 12%

Tacoma 21% 12%

Marysville 312% 10%

DuPont 323% 10%

Western Washington Latino Population Growth

+89%

Largest Western WA CountiesLatino population / % of Latino population increase

172,378 / +81% 72,849 / +89% 64,249 / +125%

Source: 2010 US Census

Event Marketing

XXXXX

Insert 2011 promo video

Remote Marketing

Get face to Face with the fastest growing population in Western Washington at your place of business.

La Gran D delivers a responsive, brand loyal consumers right to your door with the most successful remotes in the market….Just ask NAPA Auto Parts or Coca-Cola.

Super Gran D Movil2 hour remote

Gran D Movil1 hour remote

Live RemoteBring the excitement of Carlos Moreno’sLive afternoon drive show to your business4 hour remote

Multimedia Platforms

20102

www.adelantesea.comYour sales & research resource

Adelante Media Group Seattle offers multimedia marketing opportunities to ensure you message gets to the responsive and tech savvy Latino consumers.

With Radio and Television plus a full platform of digital media options. Adelante Seattle is uniquely positioned to take your message to the fastest growing population in the country, anytime, anywhere.

In-house audio/video production, graphic arts & web design.

One stop multimedia Spanish marketing…

RadioKDDS 99.3 FMKMIA 1210 AM

RadioStreaming separate commercial inventories KDDS / KMIA

TelevisionAzteca SeattleKFFV 44

WebsitesBanner AdsPre-roll video advertisinglagrand993.com / latino1210.com

Phone AppsKDDS / KMIAiphone & Android

Text MarketingGrowing data base of over 10,000

Social MediaKDDS & KMIAfacebook pages

Sports Marketing

20102

Seattle Sounders FC Soccer on KDDS 99.3 FM

2012 Season Sponsorship Packages available now

2012 Event / Sports Marketing Calendar

20102

Cinco de MayoSunday May 6th

City of Kent

Fiestas PatriasSunday September 16th Puyallup Fairgrounds

Four VIP Eventsin 2012

www.adelantesea.comYour sales & research resource

2012 Season May-Oct

30 matches live on KDDS 99.3 FM

The Missing Piece

www.adelantesea.comYour Adelante Seattle sales & marketing resource

Spanish Marketing Experts KDDS, Seattle’s only Spanish FM KMIA, Seattle’s first Spanish Contemporary Hit Station TV Azteca Seattle & Full Digital Platforms…1 stop Spanish Marketing Home of “Piolin por la Mañana”, Spanish Radios #1 Air Personality The most effective way to reach Seattle’s fastest growing population 72% of listeners are between 18-44, the demos advertisers seek Proven Event and Sports Marketing success

Seattle Market PresentationAdelante Media Group Seattle