adduplex story
DESCRIPTION
TRANSCRIPT
Developers, Developers, Developers!!!
Alan Mendelevič(that‘s not me on the photo ;)• 15+ years of professional development experience• Creating developer products and services since 1999
1999: ArticleCentral.com (sold in 2002) 2003: SPAW Editor 2008: amCharts for WPF, Silverlight, WP7 2011: AdDuplex
Active member of Windows Phone development communtiy since its inception in early 2010.
Photo
by A
dam
Hally
Eureka!Developers should help each other.
John Doe’s Awesome
App
Vardenis Pavardenis’
s Cool Game
Jane Doe’s Super Tool
Vasya Pupkin’s Shooter
How does it work?
Where’s the money?
Developer's Impression Credits
80%
AdDuplex's Share20%
Distribution of Impressions Served Credits
Krashlander: Hit by a Megahit
AdDuplex as a Fallback Solution
Smaato: “Worldwide, the average ad network fill rate was 10% in Q3 2011”
Current Stats
550+Active Published Apps
600,000+Ads Served Daily
130+Commercial Campaigns Served
#3Ad Network on WP7 (#1 Microsoft, #2 Google)
1/15
/201
1 0:
00
1/27
/201
1 0:
00
2/8/
2011
0:0
0
2/20
/201
1 0:
00
3/4/
2011
0:0
0
3/16
/201
1 0:
00
3/28
/201
1 0:
00
4/9/
2011
0:0
0
4/21
/201
1 0:
00
5/3/
2011
0:0
0
5/15
/201
1 0:
00
5/27
/201
1 0:
00
6/8/
2011
0:0
0
6/20
/201
1 0:
00
7/2/
2011
0:0
0
7/14
/201
1 0:
00
7/26
/201
1 0:
00
8/7/
2011
0:0
0
8/19
/201
1 0:
00
8/31
/201
1 0:
00
9/12
/201
1 0:
00
9/24
/201
1 0:
00
10/6
/201
1 0:
00
10/1
8/20
11 0
:00
10/3
0/20
11 0
:00
11/1
1/20
11 0
:00
11/2
3/20
11 0
:00
12/5
/201
1 0:
000
5000
10000
15000
20000
25000
30000
35000
40000
45000
0
100
200
300
400
500
600 AdDuplex Active AppsMarketplace Apps
0
100000
200000
300000
400000
500000
600000
700000
Daily Impressions Served
4WOWGaQ2clsd8f2cW7E9gs
App Users Worldwide
USA45%
Germany10%
China7%
Great Britain6%
Italy5%
Russia3%
France3%
Canada2%
Taiwan2%
Australia1%
Austria1%
Japan1% Other
13%
App User Countries
Developer Testimonials
Thank you, as always, for AdDuplex. It's one of the top 10 things I wish Ihad thought of & done first.
I'm really thrilled about your Adnetwork, my downloads increased massively since I'm using Adduplex.
Newly signed up and installed the Ad Manager - nice and simple to get going!
I really like this service so far and hope you continue to grow. I will recommend AdDuplex to other fellow Windows Phone developers.
Cool, @AdDuplex couldn't have made it easier to setup my account and implement the ad control. Nice job!
AdDuplex is a Hit!
We <3 AdDuplex. :)
Fantastic. I will renew the Slice and Throw right now anyway, ecpm on that from pubcenter and the number of clicks I get from you make it worth it.
What‘s next?
FOCUS!
What‘s next?
• More services for developers• More services for advertisers• Regional sub-networks• Other Windows Phone related services
What‘s next?
