ad lider case

8/10/2019 Ad Lider Case

1/40

Chapter 7

E-Supply Chains,

Collaborative Commerce,

Intrabusiness EC, andCorporate Portals


2/40

Electronic Commerce

Prentice Hall 2006 2

Learning Objectives

1. Define the es!""l# chain an$ $escribe its

characteristics an$ com"onents.

2. List s!""l# chain "roblems an$ their ca!ses.

%. List sol!tions to s!""l# chain "roblems "rovi$e$

b# EC.


3/40

Electronic Commerce

Prentice Hall 2006 %

E&!""l# Chains

' Definitions an$ Conce"ts

supply chain

(he flo) of materials* information* mone#* an$ services

from ra) material s!""liers thro!gh factories an$)areho!ses to the en$ c!stomers

e-supply chain

+ s!""l# chain that is manage$ electronicall#* !s!all#

)ith ,eb technologies


4/40

Electronic Commerce

Prentice Hall 2006 -

E&!""l# Chains

' &!""l# Chain Parts

/"stream s!""l# chain

nternal s!""l# chain

Do)nstream s!""l# chain


5/40

Electronic Commerce

Prentice Hall 2006

E&!""l# Chains

' anaging &!""l# Chains

anaging s!""l# chains can be $iffic!lt $!e to the nee$

to coor$inate3

' &everal b!siness "artners' &everal internal cor"orate $e"artments

' 4!mero!s b!siness "rocesses

' Possibl# man# c!stomers

' nformation technolog# "rovi$es t)o t#"es of soft)aresol!tions3

1. &C

2. E5P an$ its "re$ecessors 5P an$ 5P


6/40

Electronic Commerce


E&!""l# Chains

' anaging e&!""l# Chainse-supply chain management (e-SCM)

(he collaborative !se of technolog# to im"rove the

o"erations of s!""l# chain activities as )ell as themanagement of s!""l# chains

(he s!ccess of an es!""l# chain $e"en$s on3' (he abilit# of all s!""l# chain "artners to vie) "artner

collaboration as a strategic asset

' nformation visibilit# along the entire s!""l# chain

' &"ee$* cost* !alit#* an$ c!stomer service

' ntegrating the s!""l# chain more tightl#


7/40

Electronic Commerce


E&!""l# Chains

' +ctivities an$ nfrastr!ct!re of e&C &!""l# chain re"lenishment E"roc!rement

&!""l# chain monitoring an$ control !sing 58D Collaborative "lanning Collaborative $esign an$ "ro$!ct $evelo"ment Elogistics

/se of 929 e:changes an$ s!""l# )ebs


8/40

Electronic Commerce

Prentice Hall 2006 ;

E&!""l# Chains

' nfrastr!ct!re for e&C

Electronic Data nterchange flo) s#stems an$ tools

?ro!")are an$ other collaborative tools


9/40

Electronic Commerce

Prentice Hall 2006 @

&!""l# Chain Problems an$ &ol!tions

' (#"ical Problems along the &!""l# Chain

&!""l# chains can be ver# long* involving man# internal

an$ e:ternal "artners locate$ in $ifferent "laces

9oth materials an$ information m!st flo) amongseveral entities* an$ these transfers* es"eciall# )hen

man!all# han$le$* can be slo) an$ error"rone

Com"anies can im"rove their $eman$ forecasting b#

!sing (s!""orte$ forecasts* )hich are $one incollaboration )ith b!siness


10/40

Electronic Commerce




+ lac> of logistics infrastr!ct!re e:acerbates

!ncertainties that e:ist in $eliver# times

A!alit# "roblems )ith materials an$ "arts cancontrib!te to $eficiencies in the s!""l# chain

P!re EC com"anies are li>el# to have more s!""l#

chain "roblems beca!se the# $o not have a logistics

infrastr!ct!re an$ are force$ to !se e:ternal logisticsservices


11/40

Electronic Commerce




Other "roblems along the EC s!""l# chain mainl# stem

from the nee$ to coor$inate several activities an$

internal !nits an$ b!siness "artners

bullhip e!!ect

Erratic shifts in or$ers !" an$ $o)n s!""l# chains


12/40

Electronic Commerce



' (he 4ee$ for nformation &haring along the

&!""l# Chain

+ s!""l# chain incl!$es the flo) of information to

an$ from all "artici"ating entities t incl!$es3

' Pro$!ct "ricing

' nventor#

' &hi""ing stat!s

' Cre$it an$ financial information

' (echnolog# ne)s


13/40

Electronic Commerce

Prentice Hall 2006 1%


' EC &ol!tions along the &!""l# Chain

Order taking can be $one over the nternet* ED*

EDBnternet* or an e:tranet* an$ ma# be f!ll#

a!tomate$ Order fulfillment can become instant if the "ro$!cts

can be $igitie$

Electronic payments can e:"e$ite both the or$er

f!lfillment c#cle an$ the "a#ment $eliver# "erio$


14/40

Electronic Commerce

Prentice Hall 2006 1-


' EC &ol!tions along the &!""l# Chain

Managing risk to avoi$ s!""l#chain brea>$o)n can

be $one in several )a#s

Inventories can be minimized b# intro$!cing a b!il$toor$er


15/40

Cha"ter ;

Innovative EC Systems"

#rom E-$overnment and

E-%earning to C&C


16/40

Electronic Commerce


Learning Objectives

1. Describe egovernment to citiens


17/40

Electronic Commerce


E?overnment3 +n Overvie)

' &co"e an$ Definitions

e-government

(he !se of ( an$ ecommerce to "rovi$e access to

government information an$ $eliver# of "!blicservices to citiens an$ b!siness "artners

government-to-citi'ens ($&C)

Egovernment categor# that incl!$es all the

interactions bet)een a government an$ its citiens


18/40

Electronic Commerce

Prentice Hall 2006 1;


' ?overnment to Citiens Electronic oting

bioelectronic voting

otingprocess that involves man# ste"s ranging fromregistering* "re"aring* voting* an$ co!nting


19/40

Electronic Commerce

Prentice Hall 2006 1@


' ?overnmentto9!sinessgovernment-to-business ($&)

Egovernment categor# that incl!$es interactions

bet)een governments an$ b!sinesses


20/40

Electronic Commerce



' ?overnmentto9!siness

?overnment e"roc!rement

?ro!" "!rchasing

8or)ar$ ea!ctions

(a: collection an$ management


21/40

Electronic Commerce



government-to-government ($&$)

Egovernment categor# that incl!$es activities )ithin

government !nits an$ those bet)een governments

government-to-employees ($&E)

Egovernment categor# that incl!$es activities an$

services bet)een government !nits an$ their

em"lo#ees


22/40

Electronic Commerce



' ?overnmenttoem"lo#ees an$ internal

efficienc# an$ effectiveness

nternal Efficienc# an$ Effectiveness

' E"a#roll

' Erecor$s management

' Etraining

' Enter"rise case management

' ntegrate$ ac!isition

' ntegrate$ h!man reso!rces

' 5ecr!itment onesto"


23/40

Electronic Commerce

Prentice Hall 2006 2%

m"lementing E?overnment

' (he (ransformation to E?overnment

&tage 13 nformation "!blishingB$issemination

&tage 23 OfficialF t)o)a# transactions )ith one

$e"artment at a time&tage %3 !lti"!r"ose "ortals

&tage -3Portal "ersonaliation

&tage 3 Cl!stering of common services

&tage 63 8!ll integration an$ enter"rise

transformation.


24/40

Electronic Commerce

Prentice Hall 2006 2-

E:hibit ;.2 (he &tages of E?overnment


25/40

Electronic Commerce


m"lementing E?overnment

' m"lementation ss!es of E?overnment

(ransformation s"ee$

?29 im"lementation

&ec!rit# an$ "rivac# iss!es

,ireless a""lications

' Citien +$o"tion of E?overnment

' 4onnternet E?overnment


26/40

Electronic Commerce


E:hibit ;.% E?overnment +$o"tion


27/40

Electronic Commerce


ELearning

' (he 9asics of ELearning

e-learning

(he online $eliver# of information for "!r"oses of

e$!cation* training* or >no)le$ge management


28/40

Electronic Commerce

Prentice Hall 2006 2;

ELearning

' 9enefits an$ Dra)bac>s of ELearning

9enefits of eLearning

' (ime re$!ction

' Large vol!me an$ $iversit#

' Cost re$!ction

' Higher content retention

' 8le:ibilit#' /"$ate$ an$ consistent material

' 8earfree environment


29/40

Electronic Commerce

Prentice Hall 2006 2@

E:hibit ;.- (he Effects of ECommerce

8orces in E$!cation


30/40

Electronic Commerce

Prentice Hall 2006 %0

ELearning

Dra)bac>s an$ Challenges of ELearning

' 4ee$ for instr!ctor retraining

' E!i"ment nee$s an$ s!""ort services

' Lac> of facetoface interaction an$ cam"!s life.' +ssessment

' aintenance an$ !"$ating

' Protection of intellect!al "ro"ert#

' Com"!ter literac#

' &t!$ent retention


31/40

Electronic Commerce


ELearning

' Preventing ELearning 8ail!res

distance learning

8ormal e$!cation that ta>es "lace off cam"!s*!s!all#* b!t not al)a#s* thro!gh online reso!rces

virtual university

+n online !niversit# from )hich st!$ents ta>e classesfrom home or other offsite locations* !s!all# via thenternet


32/40

Electronic Commerce


ELearning

' Online Cor"orate (raining

(he Drivers of e(raining

' (echnological change

' Com"etition an$ cost "ress!res

' ?lobaliation

' Contin!al learning

' 4et)or> connectivit#


33/40


34/40

Cha"ter 10

E+!ctions


35/40

Electronic Commerce

Prentice Hall 2006 %

Learning Objectives

1. Describe ea!ction fra!$ an$ $isc!ss "ossible

co!ntermeas!res.


36/40

Electronic Commerce


E+!ction 8ra!$ an$ ts Prevention

' (#"es of E+!ction 8ra!$

bid shielding

Having "hantom bi$$ers bi$ at a ver# high "rice )hen

an a!ction beginsG the# "!ll o!t at the last min!te* an$the bi$$er )ho bi$ a m!ch lo)er "rice )ins

shilling

Placing fa>e bi$s on a!ction items to artificiall# jac>

!" the bi$$ing "rice


37/40

Electronic Commerce




8a>e "hotos an$ mislea$ing $escri"tions

m"ro"er gra$ing techni!es

9i$ si"honing

&elling re"ro$!ctions as originals

8ail!re to "a#

8ail!re to "a# the a!ction ho!se


38/40

Electronic Commerce

Prentice Hall 2006 %;



High shi""ing costs an$ han$ling fees

8ail!re to shi" merchan$ise

Loss an$ $amage claims

8a>e escro) services

&)itch an$ ret!rn

Other fra!$s


39/40

Electronic Commerce

Prentice Hall 2006 %@


' Protecting +gainst E+!ction 8ra!$

/ser i$entit# verification

+!thentication service

?ra$ing services

8ee$bac> for!m

ns!rance "olic#

Escro) services


40/40

El t i C P ti H ll 2006 -0


' Protecting +gainst E+!ction 8ra!$

4on"a#ment "!nishment

+""raisal services

Ph#sical ins"ection

tem verification

Other sec!rit# services

ad lider case

Documents