ad campaign for behavior change (cosmetic surgery)

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COSMETIC SURGERY Lucy Ye, Adriana Castaneda, Fatima Mohammed, Cathy Liu Clover Agency

Post on 18-Oct-2014

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I worked with a group of three students to create an ad campaign that would change behavior. We wanted to decrease the percentage of cosmetic surgeries among women in America with our messaging.

TRANSCRIPT

Page 1: Ad Campaign for Behavior Change (Cosmetic Surgery)

COSMETIC SURGERYLucy Ye, Adriana Castaneda, Fatima Mohammed, Cathy Liu

Clover Agency

Page 2: Ad Campaign for Behavior Change (Cosmetic Surgery)

Challenge

To decrease the percentage of cosmetic surgeries among female baby boomers in

America

Page 3: Ad Campaign for Behavior Change (Cosmetic Surgery)

Target Audience

Page 4: Ad Campaign for Behavior Change (Cosmetic Surgery)

Core Idea Celebrate Your Age!

Page 5: Ad Campaign for Behavior Change (Cosmetic Surgery)

Range of Work A World without Emotion The Gladiators I Am My Stories

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Recommendation

I Am My Stories

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Visual Representation of Idea

● “I am My Stories” Mural○ Ask participants to answer: “What key

moments shaped you?” on post-it notes. ○ Artists will use post-it notes to form a

face and make it into a murals in cities around the nation.

○ Celebratory Event: Invite participants back to see the unveiling of the mural.

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Signage

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National Casting Call for N.O.W.’s Spokesperson

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THANK YOU!