ad campaign for behavior change (cosmetic surgery)
Post on 18-Oct-2014
408 views
DESCRIPTION
I worked with a group of three students to create an ad campaign that would change behavior. We wanted to decrease the percentage of cosmetic surgeries among women in America with our messaging.TRANSCRIPT
![Page 1: Ad Campaign for Behavior Change (Cosmetic Surgery)](https://reader033.vdocuments.us/reader033/viewer/2022052819/5443291db1af9f2d0a8b480c/html5/thumbnails/1.jpg)
COSMETIC SURGERYLucy Ye, Adriana Castaneda, Fatima Mohammed, Cathy Liu
Clover Agency
![Page 2: Ad Campaign for Behavior Change (Cosmetic Surgery)](https://reader033.vdocuments.us/reader033/viewer/2022052819/5443291db1af9f2d0a8b480c/html5/thumbnails/2.jpg)
Challenge
To decrease the percentage of cosmetic surgeries among female baby boomers in
America
![Page 3: Ad Campaign for Behavior Change (Cosmetic Surgery)](https://reader033.vdocuments.us/reader033/viewer/2022052819/5443291db1af9f2d0a8b480c/html5/thumbnails/3.jpg)
Target Audience
![Page 4: Ad Campaign for Behavior Change (Cosmetic Surgery)](https://reader033.vdocuments.us/reader033/viewer/2022052819/5443291db1af9f2d0a8b480c/html5/thumbnails/4.jpg)
Core Idea Celebrate Your Age!
![Page 5: Ad Campaign for Behavior Change (Cosmetic Surgery)](https://reader033.vdocuments.us/reader033/viewer/2022052819/5443291db1af9f2d0a8b480c/html5/thumbnails/5.jpg)
Range of Work A World without Emotion The Gladiators I Am My Stories
![Page 6: Ad Campaign for Behavior Change (Cosmetic Surgery)](https://reader033.vdocuments.us/reader033/viewer/2022052819/5443291db1af9f2d0a8b480c/html5/thumbnails/6.jpg)
Recommendation
I Am My Stories
![Page 7: Ad Campaign for Behavior Change (Cosmetic Surgery)](https://reader033.vdocuments.us/reader033/viewer/2022052819/5443291db1af9f2d0a8b480c/html5/thumbnails/7.jpg)
Visual Representation of Idea
● “I am My Stories” Mural○ Ask participants to answer: “What key
moments shaped you?” on post-it notes. ○ Artists will use post-it notes to form a
face and make it into a murals in cities around the nation.
○ Celebratory Event: Invite participants back to see the unveiling of the mural.
![Page 8: Ad Campaign for Behavior Change (Cosmetic Surgery)](https://reader033.vdocuments.us/reader033/viewer/2022052819/5443291db1af9f2d0a8b480c/html5/thumbnails/8.jpg)
Signage
![Page 9: Ad Campaign for Behavior Change (Cosmetic Surgery)](https://reader033.vdocuments.us/reader033/viewer/2022052819/5443291db1af9f2d0a8b480c/html5/thumbnails/9.jpg)
![Page 10: Ad Campaign for Behavior Change (Cosmetic Surgery)](https://reader033.vdocuments.us/reader033/viewer/2022052819/5443291db1af9f2d0a8b480c/html5/thumbnails/10.jpg)
![Page 11: Ad Campaign for Behavior Change (Cosmetic Surgery)](https://reader033.vdocuments.us/reader033/viewer/2022052819/5443291db1af9f2d0a8b480c/html5/thumbnails/11.jpg)
![Page 12: Ad Campaign for Behavior Change (Cosmetic Surgery)](https://reader033.vdocuments.us/reader033/viewer/2022052819/5443291db1af9f2d0a8b480c/html5/thumbnails/12.jpg)
National Casting Call for N.O.W.’s Spokesperson
![Page 13: Ad Campaign for Behavior Change (Cosmetic Surgery)](https://reader033.vdocuments.us/reader033/viewer/2022052819/5443291db1af9f2d0a8b480c/html5/thumbnails/13.jpg)
THANK YOU!