action plan for enhancing your online ......maarten schÄfer story architect – photographer –...
TRANSCRIPT
ARE YOU READY FOR A POSITION ON A CORPORATE BOARD BUT YOUR ONLINE
PROFILE IS NOT?
“YOU ARE…WHO GOOGLE SAYS YOU ARE.”
FACTS:
- We live in a ‘reputation economy’ where Google has become the new background check*.
- A carefully crafted online profile increases your competitive advantage.
- Achievements are table stakes. Differentiation is largely based on what
you have done beyond the facts in the CV.
WHAT TO DO:
By creating and publishing content about your vision, your
contributions to society, and the articulation of what you stand for,
we complete the ‘package’. We take the exceptional things
you’ve done and create your story in a cohesive, compelling
format that clients, partners and investors look for.
“COMPETITIVE ADVANTAGE THROUGH REPUTATION.”
A strong online reputation
generates up to 48% more business opportunities**.
ACTION PLAN FOR ENHANCING YOUR ONLINE REPUTATION
TO REACH YOUR NEXT BUSINESS GOAL
1. DEFINE YOUR PERSONAL BRAND
Define what you stand for – what is your belief - why do you do the things you do.
2. CREATE CONTENT 2A. CREATE YOUR STORY
We will create short stories that are the foundation of your personal brand e.g. background
and achievements, current challenges, your passion and vision that contributes to society.
2B. CREATE VIDEO
Produce 2 or 3 short videos that support your personal brand.
- create the script
- develop the creative angle
- produce the essential visual support materials
- edit and publish the videos
2C. CREATE PHOTOS
Because of the visual world we live in and the different online
search engines, good pictures have become more relevant in the
past few years. We’ll conduct a photo shoot that will provide
10 pictures that position you in the most favorable light.
ACTION PLAN FOR ENHANCING YOUR ONLINE REPUTATION
3. UPGRADE YOUR LINKEDIN PRESENCE - Rewrite your summary, experiences…
- Publish the stories on platforms Google likes
- Link the stories to your Linkedin profile
4. SHARING AND SEEDING - Adjust existing content for online viewing (presentations, articles)
- Publish and seed the content online
- Link the content to your Linkedin
- Make sure all content is found when people Google you
RESEARCH: *85% of hiring managers say that a strong online reputation influences their hiring decisions - Cross-Tab **16% of people are willing to connect with you if you have a poor online reputation, while 64% is willing to connect with you if you have a strong online reputation - Forbes 56% of people solidified their decision to do business with someone after looking someone up online, whereas 45% have found something online that made them decide not to do business with the person - Harris Interactive
USE GOOGLE AS YOUR WINGMAN
ABOUT COOLBRANDS
COOLBRANDS is a multinational branding company with over 10 years of
experience in creating and "packaging" profiles for highly successful corporations
and for C-Suite executives that are transitioning to a stage where broader market
exposure is essential to ongoing success.
The creation of our board prep product came about from corporations and
individuals realizing that a strong digital profile is the difference between propelling
or impeding corporate and individual expansion.
COMPANIES WE WORKED FOR:
Michelin - People, Planet, Profit - to enhance company pride
HP – Sharing HP’s vision on the future of branding
Henkel - Integrating storytelling during trade show
Kempinski Hotels - Repositioning and create online interaction
Pepsico - Communication about meaningful campaigns
Apex Brasil - Improve the image of the BR food industry
PEOPLE WE WORKED FOR: - Regional CEO of a multinational FMCG company - looking for partners
- Business owner of an international design agency - looking for clients
- Regional MD of an advertising agency - reinforcing agency image
- CEO and founder of a real estate company - looking for investors
- Founder of a network organization - looking for international expansion
- Financial expert - looking for a corporate board position
- Supervisory board member of a family business - looking for similar board positions
- VP marketing of a global FMCG company – looking for speaker opportunities
©2016 – CoolBrands – www.coolbrandspeople.com - [email protected]
THE PEOPLE BEHIND COOLBRANDS
ANOUK PAPPERS
Brand Anthropologist – Inspirational speaker - Founder CoolBrands
Anouk travels the world to meet brands with a purpose and people with a vision. She believes
people connect with people, because of who they are and what they stand for. She helps people,
and women in leadership positions in particular, to tell their story to support their online reputation.
“I create content about your vision and the articulation of what you stand for. I take the
exceptional things you’ve done and create your story in a cohesive, compelling format that
clients, partners and investors look for.”
MAARTEN SCHÄFER
Story Architect – Photographer – Author “Around the World in 80 Brands”
Since 2002, Maarten travels the world to create content for brands. He believes brands (and
people) should connect with their audience by creating meaningful content. He writes stories with
stickiness and a wow-factor to facilitate word-of-mouth.
“Because of the visual world we live in and the different online search engines,
good pictures and video have become more relevant in the past few years.
I will create visual stories that support your personal brand.”