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TRANSCRIPT
Rate card No. 54, effective 1 January 2017
2 Magazine portrait/Readership
4 Readership structure
6 Publisher details/Circulation details
8 Ad formats and prices
10 Ad Specials
14 Deadlines/Focus topics
16 Travel topics
18 General Terms and Conditions
20 Your contact
Content
Media Kit 2017
Media Kit 2017
ACE LENKRAD readers are mainly men with a high netincome. Their elevated average age of 54 years is attributable tothe two main target groups that make up the readership: on theone hand, Best Agers (aged 50+), the longstanding members of theACE Auto Club Europa, and on the other, young fathers, who make up the bulk of the new members.
Sector-specific structure data can be supplied on request.Phone: +49 711 5303-4011E-mail: [email protected]
ACE LENKRAD is the member magazine of theACE Auto Club Europawith around 600,000 members. For almost one million readers*each month, the club magazine is an important, editorially inde-pendent source of information that enjoys a high level of trust and
focused consumption: 99 % of membersread ACE LENKRAD – 88 % particularlythoroughly and regularly, a further 8 %read the magazine occasionally.Only 1 % are non-readers.**
ACE LENKRAD is dedicated tomobility. The primary contentcomprises soundly researched car,tire and further product tests, newvehicle presentations, car accessories,purchasing recommendations, in-depthtravel reports, leisure tips, extensive ad-
vice topics and service threads, bicycles and e-bikes as well asarticles on camping and caravaning. In addition: reports on fairssuch as the Caravan Salon Düsseldorf and the car IAA.
Particular advantages of ACE LENKRAD extremely high consumption quota very high proportion of exclusive readers very high proportion of core users top probability of exposure very intense reader loyalty enjoys high level of trust among readers Ad Specials with target-group selection high response figures
2 | 3
*ma 2016 Pressemedien II / **representative member survey with more than 6.000 participants.
Men in their best years with avery high net income
Men*Women*
Age 18 – 29*Age 30 – 39*Age 40 – 49*Age 50 – 59*Age 60 – 69*
Age 70 years and over*working*
Two wage-earners in household*Net monthly household income 3,000 EUR and over*
Respondent‘s net monthly income 2,500 EUR and over* Socio-economic segment ‚top‘
Midlife plus & Enjoyment of lifeGolden Retirement & active
Upwardly mobile milieu
77 %23 %
9 %9 %
23 %24 %19 %16 %67 %65 %45 %25 %21 %20 %19 %27 %
AlMoST one Million ReADeRS*
Average personalnet income:2,008.00
Average nethousehold income:3,108.00
Average age:53 years
Source: *ma 2016 PM II Index 100 = German-speaking population (69.56 Million) best4planning 2015 II Index 100 = German-speaking population (69.24 Million)
Index 100
142
114
125
224
121
148
134
136
133
158
140
144
45
54
65
87
Magazine Portrait
Readership Structure
Media Kit 2017
The readers of ACE LENKRAD are not only avid motorists, extremely fond of travelling and very active in their leisure time,but in most cases are also homeowners with a particularly pronounced health awareness and need for security.Their many different interests and significant purchasing power make them a highly relevant target group for numerous sectors.
4 | 5
Source: best4planning 2015 III Index 100 = German-speaking population (69.24 Million)
Readership Structure
Extremely auto-minded I am a total car enthusiast 50 % For me the car is the expression of an attitude to life 52 % Car purchase planned in the next 1 – 2 years 33 % Basis car buyers: More likely to buy a new car 36 % Basis car buyers: More likely to buy a used car 61 % Brand orientation: car 31 % Product interest: car 56 % Produkt interest: car accessories 43 %
Insurance: Strong/very strong product interest Insurance products 30 %
91
155
135
120
140
137
Index 100
144
166
145
139
145
135
113
119
75
118
114
140
128
118
186
178
232
117
225
Definite plans to purchase tyres in the next 12 months – quality preferred Summer tyres 17 % Winter tyres 16 % Brand orientation: tyres 23 %
Travelled a great deal in the last 12 months One or more proper holidays 72 % One or more short breaks 39 % Very active in leisure: Many different hobbies frequently / occasionally Cycling, mountain-biking 38 % Hiking, walking 25 % Camping, caravanning 12 % Home improvements, DIY 56 % Jogging, walking 20 % Occupy with cars (e.g. repair) 28 % House, apartment and garden owners In rented accommodation 40 % In detached single-family house 5 % Own house 6 % Own apartment 48 % Own a garden 58 %
Media Kit 2017
Publisher Details
PZN56 54 50
Founded in1965
Publication frequency 12 times a year,on 15th of each month
Cover price / Subscriber price2.00 EUR / 24.00 EURincluded for ACE-members
Magazine formatWidth 210 mm, height 265 mm
Terms of paymentPayment immediately on publication netcash. For payments that reach the publisherby the first day of sale, a 2 % discount isgranted (provided no older invoices are stilloutstanding).All prices are subject to the statutoryvalue-added tax. The publisher reserves theright at any time to require payment inadvance by the closingdate, such as in thecase of new business relationships and forclassified ads.
Bank details HSH Nordbank AGBIC HSHNDEHHXXXIBAN DE39 2105 0000 1001 3594 49
6 | 7
Schleswig-Holstein
1
Hamburg
lower Saxony
Bremen
Mecklenburg-Western Pomerania
Saxony-Anhalt
ThuringiaHessen
Saarland
north Rhine-Westphalia
Baden-Wuerttemberg
Saxony
Berlin
Brandenburg
Bavaria
4
3b
3a
3a
3a7
7
6
1
1
1
2
6
6
5
Rhineland-Palatinate
Circulation according to IVW report (Q2/2016) Circulation: 554,766 copies Paid circulation: 593,635 copies Total circulation: 597,198 copies Including ePaper: 43,792 copies
Average paid circulations 2011 – 2015
ACE Verlag GmbHSchmidener Straße 22770374 StuttgartGermanyPhone: +49 711 5303-0Telefax: +49 711 5303-4018E-Mail: [email protected]
CEO: Jörg Eisenach, Karlheinz Stockfisch
Members by NielsenNielsen region Total circulation Percentage 1 96,000 18 2 121,500 22 3a 77,500 14 3b 87,000 16 4 82,000 15 5 – 7 81,000 15 Gesamt 545,000 100
Status: August 2016
Circulation Structure
Print run: 550,000 copies
541,689546,763
556,293
569,983
580,945
2011 2012 2013 2014 2015
www.ivw.eu
Please take note of our new bank details.
Media Kit 2017 8 | 9
Classified section / Millimetre display adsSample sizes width × height [mm] Price in EUR*
1/8 vertical 1-column 43 118 1,758.20 1/8 2-column 90 57 1,698.601/8 horizontal 4-column 185 27 1,609.201/16 vertical 43 57 849.301/16 horizontal 90 27 804.601/32 43 27 402.30
The ACE LENKRADGelegenheitsbörseis a separatesection for classi-fied text ads anddisplay ads.
Price per millimeter / column14.90 EUR for b/w, spot colour and 4cPrice calculation: No. of columns× height in mm × 14.90 EUR
2/1 page 390 × 239 420 × 265 43,040.–
2 × 3/4 page across gutter 390 × 180 420 × 199 35,510.–
2 × 2/3 page across gutter 390 × 160 420 × 177 31,560.–
2 × 1/2 page across gutter 390 × 120 420 × 133 23,670.–
2 × 1/3 page across gutter 390 × 81 420 × 90 15,780.–
1/1 page 185 × 239 210 × 265 21,520.–
3/4 pace vertical 138 × 239 153 × 265 16,950.–3/4 page horizontal 185 × 180 210 × 199 16,950.–
2/3 page horizontal 185 × 160 210 × 177 15,060.–
1/2 page vertical 90 × 239 105 × 265 11,300.–1/2 page horizontal 185 × 120 210 × 133 11,300.–
1/3 page horizontal 59 × 239 74 × 265 7,750.–1/3 page vertical 185 × 81 210 × 90 7,750.–
1/4 page vertical 1-column 43 × 239 58 × 265 5,810.–1/4 page 2-column 90 × 118 – 5,810.–1/4 page horiz. 4-column 185 × 62 210 × 70 5,810.–
b
b
a
b
c
(a)
(b)
(c)
(a)
(b)
(a)
(b)
(a)
(b)
Change of platesA change of plates is possiblein line with Nielsen split.Booking: complete print run.
Format Size in mm [w × h] Price in EUR*Page fractions Type area Trim size** b/w, spot and 4c
Discounts
Frequency discount3+ ads: 3 %6+ ads: 5 %
12+ ads: 10 %24+ ads: 15 %
Volume discount3+ pages: 5 %6+ pages: 10 %9+ pages: 15 %
12+ pages: 20 %18+ pages: 21 %24+ pages: 22 %
Technical detailsThe current binding technicalspecifications can be found at www.duon-portal.de
Delivery of printing materials Digital printing data should bedelivered via DUON, the VDZpublishers’ central portal, at www.duon-portal.de
Support For help, contact [email protected] them on: +49 40 374117-50.
Colour-calibrated proofsare not absolutely necessary. Optionally they may be sent to:Seufferle Mediendesign,Dürrbach Gewann 1 (Waldebene Ost),70327 Stuttgart, Germany
*All prices without VAT (value added tax) ** For bleed ads: allow 5 mm trim on all sides
Other formats on request
a
a
b Vertical format on request only. Limited placement option.a
Ad Formats and Prices 2017
*All prices without VAT (value added tax) Media Kit 2017
ACE LENKRAD offers a wealth of different Ad Specials – Target group selection by age, sex and region (also combinationsthereof) is even possible for selected special advertising forms.Virtually all special advertising forms in the area of consumermagazines can be provided on request. The following list showsthe most frequently requested Ad Specials for ACE LENKRAD.Please contact us well ahead of time, as availability is limited.
Your contactPhone: +49 711 5303-4011Telefax: +49 711 5303-4018E-Mail: [email protected]
Price per 1,000 or part there of up to 25 g: 91,– Euro up to 30 g: 95,– Euro up to 40 g: 102,– Euro up to 50 g: 110,– Euro Prices for higher weights on request
Complete print run or split runs, details on request.Minimum print run: 50,000 copies By age, gender and/or region. Surcharge per1,000 copies or part thereof:For one criteria: 5.– EuroFor two criterias: 15.– EuroFor three criterias: 25.– Euro
Minimum size: 95 × 148 mm Maximum size: 200 × 255 mm
2-page inserts: mind. 100 g/m2
4-page inserts: mind. 70 g/m2
Thicker inserts: mind. 50 g/m2
See page14.
A sample (10 copies) must also be supplied at the timeof ordering. The order becomes binding for the publis-her only after the content and technical feasibility havebeen approved.
In perfect condition and perfectly packed, deliveredDDP to the printer at: Stark Druck GmbH & Co. KG, Wareneingang, Im Altgefäll 9, 75181 Pforzheim, Germany. The accompanying documents must containdetails of the number of units in the shipment, maga-zine title and issue number. A sample of the insert must be attached visibly to the outside of each packing unit.
Loose inserts are mechanically inserted into the ma-gazine and must therefore fulfil certain requirements.For multiple-page inserts, the closed side always liesparallel to the spine of the magazine. Accordion-foldedinserts or inserts with a postcard stapled to them can-not be processed by the inserting machine. Postcardsmust always be affixed to the left edge of the looseinsert with strip adhesive so that they cannot becomedetached during mechanical processing. Should anyprocessing problems arise, completion of the printingrun takes priority over the pro-cessing of the inserts.
10 | 11
Loose inserts are products enclosed loose in the magazine,delivered ready for processing.
Prices*
What youcan book
Selection
Formats
Weight ofpaper
Dates
Sample
Delivery
Technicalspecifications
The latest technical information for ad specials can be found on www.adspecial-portal.de Ad Special-Portal
Ad Specials Overview
Loose Inserts
*All prices without VAT (value added tax) Media Kit 2017 12 | 13
Price per 1,000 or part there ofa) Postcards 45.00b) Product samples, booklets, CD-ROMs etc.on request
Master ad in the complete print run as specified inprice list. Format: 1/1 page or 2/1 page. For tip-inscertain parts of the print run can be excluded. Detailson request. The necessary quantity of inserts must beagreed before placing the order. Minimum size: 55 × 85 mm Maximum size: 200 × 255 mm
max. 40 g per copy
The final acceptance of an order is conditional on theprovision of a binding sample of the tip-in and, forproduct samples and brochures, also the performingof a test-run. For this, 1,000 original samples mustbe provided free by the customer.
See page 14.
Tipped inserts must be perfectly packed and suitable formechanical processing, and delivered DDP to the printerat: Stark Druck GmbH & Co. KG, Wareneingang, Im Altgefäll 9, 75181 Pforzheim. The accompanying docu-ments must contain details of the number of units in the shipment, magazine title and issue number. A sample of the insert must be attached visibly to the outside of each packing unit.
Paper weight for unfolded printed matter as a rule150 g/m2, for other printed materials by arrangement.Maximum weight for envelopes with content: 20 g.Product samples may contain no dangerous content orimpede the processing and mailing of a mass print run.Heat-sealed plastic bags must withstand a burstpressure of at least 1,000 kp without harm.
www.adspecial-portal.de
Tipped inserts are products glued to a master advertisement in such a way asto allow the reader to detach them. They are delivered ready for processing.
Prices*
Selections
Formats
Weight ofpaper
Sample
Dates
Delivery
Technicalspecific-
ations
Bound Inserts
Price per 1,000 or part there of. Pages up to: 4 pages: 91.– Euro 8 pages: 100.– Euro 12 pages: 109.– Euro 16 pages: 117.– Euro Others on request.
Complete print run or split runs.Minimum print run: 100,000 copies
By age, gender and/or region. Surcharge per1,000 copies or part thereof:For one criteria: 5.– EuroFor two criterias: 15.– EuroFor three criterias: 25.– Euro
Magazine formatUntrimmed format: 216 × 273 mmFinal, trimmed format: 210 × 265 mmBleed trim allowance: 4 mm (head and foot trim)
4 pages: mind. 80 g/m2
8 pages: mind. 70 g/m2
12 pages: mind. 65 g/m2
16 pages: mind. 60 g/m2
See page 14.
A sample (10 copies) must also be supplied at the timeof ordering. The order becomes binding for the publisheronly after the content and technical feasibility have beenapproved.
In perfect condition, stacked and secured on pallets,delivered to the printer with all freight charges prepaid.Address: Stark Druck GmbH & Co. KG, Wareneingang, Im Altgefäll 9, 75181 Pforzheim, Germany. The accom-panying documents must contain details of the numberof units in the shipment, magazine title and issue num-ber. A sample of the insert must be attached visibly tothe outside of each packing unit.
Mechanical processing (back lip: 10 mm; head trim, foottrim and to front: 5 mm). Delivery must be in untrimmedformat. Bound inserts that deviate from the magazineformat are possible by special arrangement. Should anyprocessing problems arise, completion of the printingrun takes priority over the processing of the inserts.
Bound inserts not recognisable as advertising must bemarked with the word „ANZEIGE“ (advertisement) in10-point, semi-bold capitals. Precise details on submis-sion of a sample.
Bound inserts are printed material/brochures from an advertiser bound into the magazine.They can be delivered ready for processing or produced by us on request.
Prices*
What youcan book
Selections
Formats
Weight ofpaper
Dates
Sample
Delivery
Technicalspecific-
ations
Tipped Inserts
Media Kit 2017
Focus Topics 2017
14 | 15
Issue Topic Details
Subject to change without notice
For travel topics, see the following pages
2-2017 Child seats Guide: How to make sure your children are safe.
3-2017 Summer tyres Test: Current summer tyres compared
Ferries Plane or ferry – what is the better deal for families?
4-2017 Geneva Int. Motor Show The most important new products from the show
Motorbike-season 2017 New products and guide
5-2017 Roof boxes and carrier systems Market overview and guide
E-bikes and accessoires New products 2017
6-2017 Cooling boxes Guide and comparison of car cooling boxes
7/8-2017 Family cars System comparison: station wagons, vans and SUVs
9-2017 Show: IAA 2017 The most important new cars of the fair
Caravan Salon Düsseldorf The caravaning-trends 2017/2018
10-2017 Winter tyres Test: Current winter tyres compared
Car insurance Guide: New types and regional classes
11-2017 Car insurance Guide: Switching car insurance
12-2017 / 1-2018 Car rental Guide: Private car rental – what to consider
Issue No. On-sale date Closing date* Copy date Delivery Ad Specials
earliest latest
12-2016 / 1-2017 15.12.2016 15.11.2016 21.11.2016 28.11.2016 05.12.2016
2-2017 01.02.2017 02.01.2017 09.01.2017 17.01.2017 20.01.2017
3-2017 01.03.2017 01.02.2017 07.02.2017 14.02.2017 17.02.2017
4-2017 01.04.2017 01.03.2017 07.03.2017 17.03.2017 22.03.2017
5-2017 02.05.2017 03.04.2017 07.04.2017 13.04.2017 19.04.2017
6-2017 01.06.2017 02.05.2017 08.05.2017 16.05.2017 19.05.2017
7/8-2017 01.07.2017 01.06.2017 08.06.2017 16.06.2017 21.06.2017
9-2017 01.09.2017 01.08.2017 07.08.2017 17.08.2017 22.08.2017
10-2017 02.10.2017 01.09.2017 07.09.2017 15.09.2017 20.09.2017
11-2017 02.11.2017 02.10.2017 09.10.2017 17.10.2017 20.10.2017
12-2017 / 1-2018 01.12.2017 02.11.2017 08.11.2017 16.11.2017 21.11.2017 *Order- and cancellation-date for display ads and Ad Specials
Dates 2017
Media Kit 2017 16 | 17
Travel Topics 2017
The travel category is one of the most important pillars of the magazine.
Travel topics make up around 30 % of the editorial content.
Multiple times a year, „travelling“ is a title topic in ACE LENKRAD
Each issue contains one main travel topic and several smaller travel topics
ACE LENKRAD introduces the most desirable destinations across Europe and worldwide.
All kinds of travel are represented: beach holidays, active holidays, city trips and camping / caravanning.
5-2017 Holidaying in Europe Introducing beautiful travel destinations in Europe.
6-2017 Luther-Cities in Germany Visiting historic cities in the Luther-year of 2017.
9-2017 Caravan Salon Düsseldorf The caravaning-trends 2017/2018
10-2017 Wellness Introducing wonderful spas of Germany
11-2017 Winter sports regions Spectacular destinations for winter sports
3-2017 Ferries Plane or ferry – what is the better deal for families?
4-2017 Bicycle tours A selection of fascinating bicycle tours
Issue Topic Details
Subject to change without notice
Media Kit 2017 18 | 19
General Terms and Conditions
These conditions are a translation from German into English. In case of dissension or dispute the German version applies.
1. An “advertising order”, for the purpose of the following General Conditions of Business, is the contract between the publisher and advertiser for the publication of one or more advertisements orother advertising medium (hereafter defined in total as “advertise-ments”) of an advertiser or other publicity agent (hereafter defined in total as “advertisers”) in a newspaper or magazine.
2. A “contract” is a contract for the publication of one or more advertisements, subject to the discount to which the advertiser is entitled according to the rate card, whereby the advertisements in question are published on the order of the advertiser. Discounts are not granted to companies whose business purpose consists, amongst other things, of placing advertising orders on behalf of different advertisers in order to gain joint discounting. If, within the terms of a contract, the right has been granted for the publi-cation of individual advertisements, then all advertisements must be published within one year of the date of the appearance of the first advertisement. Agreed discounts are only granted on adverti-sements placed within this year.
3. Every order is subject to our order confirmation and the current rate card. An advertising purchase order placed with us comesinto effect only on confirmation by us in written or text form. We assume no liability for the accurate reproduction of advertisements placed by telephone or in handwriting, or for changes and cancel-lations made in this form.
4. Requests for specific placements are only accepted as binding after our express confirmation, in writing or in text form. The sub-mission of more than two pieces of copy, the failure to deliveradvertising material in good time and the request for reproduction at variance from the copy provided may have an effect on place-ment and printing quality, neither of which entitle the advertiserto assert any claims. If the copy contains any defects that are not immediately noticeable, but become apparent only during the prin-ting process, the client shall not be entitled to assert any claims for inadequate printing. The client shall be charged for the cost of reproduction and typesetting work.
5. If an order is cancelled by the client, beyond the control of the publisher, and the cancellation is made after the closing date for advertisements, a charge (cancellation fee) of 50 percent of the price of the advertisement will be made (for advertisements on
the cover, 75 percent). We reserve the right to furnish evidence of a higher loss caused by a cancellation; the client may furnish evidence that no loss has occurred or that the loss is substantially lower. If several advertisements are booked and one or more of them is cancelled, the client is obligated to reimburse to the publis-her the difference between the discount granted and the discount due on the actual volume of advertisements published, irrespective of the cancellation fee.
6. Orders for ads and third-party supplements which the client has stated are intended exclusively for publication in certain issues or in particular positions within the printed magazine, must be received by the publisher far enough ahead of time that the client can be notified prior to the booking date if the advertisements cannot be published in the desired manner. Classified advertisements shall beprinted in the appropriate category without the requirement of an explicit agreement in this respect.
7. Advertisements which, by virtue of their appearance, are notrecognisable as advertisements, will be clearly indicated as such bythe publisher using the word “Anzeige” (advertisement).
8. Whilst not acknowledging any obligation to review advertise-ments, the publisher reserves the right to reject orders, including single advertisements and inserts within the scope of a contract, especially if the content thereof is contrary to the laws or regulati-ons of public authorities, or publication thereof cannot reasonably be demanded of the publisher due to the content, design, origin or technical form, or those advertisements contain advertising from or for third parties. This applies equally to orders placed with our regional representatives. Orders for other forms of advertising only become binding on the publisher following submission of a speci-men and approval thereof. If the publisher does not make use of the right to refuse publication of advertisements containing adver-tising from or for third parties (joint advertising), this shall require in each individual case a prior written declaration of acceptance by the publisher. This entitles the publisher to levy a surcharge on the joint advertising. Loose or bound inserts which may appear to the reader to be part of the magazine due to their format or compo-sition, shall not be accepted. The client shall be advised forthwith of the rejection of an advertisement or other forms of advertising.
9. The client guarantees that the goods and/or services advertised in the advertisement have no illegal or offensive content. Thiswarranty also protects our staff and the person responsible forthe advertising section.
10. The advertiser bears sole responsibility for the content andlegal admissibility of the text and pictorial matter supplied for in-sertion, particularly with regard to copyrights, personal rights and competition law. The advertiser is responsible for indemnifying the publisher against any claims by third parties – also for cancelledadvertisements. The publisher is under no obligation to examine orders and advertisements in order to ascertain where they contain any infringement of the rights of third parties or applicable law.
11. The advertiser bears responsibility for ensuring prompt delivery of faultless copy material. The publisher will request a replacement for copy material that is recognisably unsuitable or damaged. The client shall bear any costs incurred by the publisher for changes to the copy material requested by the client or for which the client is responsible.
12. Copy material will only be returned to the client upon explicit request. The obligation to retain copy material terminates threemonths after the first publication of the advertisement or otherform of advertising.
13. If the reproduction of an advertisement is deficient, such as to render it wholly or partially illegible, incorrect or incomplete,or where the advertisement is printed in the wrong place, the ad-vertiser shall have a claim to a reduction of payment or a flawless replacement advertisement, insofar as the cost of the latter is not out of proportion to the deficiency. If the publisher fails to rectify this defect within a reasonable period of time given him to doso, or if the new advertisement is likewise deficient, the client is entitled to request a reduction in payment or – if the defects are significant – to rescind the order.
14. The publisher shall be liable in accordance with the relevant legal provisions, provided the client asserts claims for damagesbased on wilful intent or gross negligence of the publisher’s em-ployees, including his representatives or agents. Insofar as thepublisher is not accused of intentional breach of contract, his lia-bility for damages shall be limited to foreseeable loss or damage that might typically occur. The publisher shall further be liable in accordance with the relevant legal provisions where he culpably breaches an essential contractual duty; in this case the liability for damages shall be limited to foreseeable loss or damage that might typically occur. The same limitation applies where the advertiser is entitled to be indemnified for loss or damage in lieu of perfor-mance. In the event of claims under the Product Liability Act and injury to life, body or health, the publisher is liable in accordance
with legal regulations. Other than in the event of faults which are not obvious, complaints must be made within four weeks of publi-cation. All claims against the publisher for infringement of contract must be made within one year of the beginning of the legal statute of limitations, provided they are not based upon wilful conduct.
15. a) Where an agreement on more than one advertisement exists, a claim for a reduction in rate can only be derived from a reduction in circulation – subject to the provisions contained in Clause 15b – if the average circulation in the year beginning with the date of the first insertion falls below the guaranteed circulation. A reduction in circulation only becomes a defect justifying a re-duction in the rate if and to the extent that it amounts to at least:
– at least 20 percent of a guaranteed circulation of up to 50,000 copies;
– at least 15 percent of a guaranteed circulation of up to 100,000 copies;
– at least 10 percent of a guaranteed circulation of up to 500,000 copies;
– at least 5 percent of a guaranteed circulation of more than 500,000 copies.
This does not take into account a reduction in circulation for the reasons contained in Clause 24. The guaranteed circulation is de-fined as the average circulation as stated in the rate card valid or by another means for the preceding calendar year. Furthermore, entitlement to a reduction in rates for contracts is excluded inthose cases where the publishers have given the advertiser notice of the reduction in the circulation deemed sufficient to enable the advertiser to withdraw from the contract before the advertisement appears.
15. b) In deviation from Clause 15a, a reduction in the circulation of magazines publishing issue-related circulation data shall onlyentitle the advertiser to a reduction in rate if and to the extent that it exceeds 10 percent of a circulation (guaranteed circulation) of up to 500,000 copies and 5 percent of a circulation (guaranteed circulation) of over 500,000 copies. This does not take into account a reduction in circulation for the reasons contained in Clause 24. The circulation forming the basis of the guarantee is the total paid circulation according to the definition of the IVW. It is calculatedfor the year of insertion from the circulation average from the four quarters preceding the year of insertion, where no absolute circu-lation figure has been stated by the publisher as a guarantee in the relevant rate card. The prerequisite for a claim to a reduction in rate is a discountable contract reached on the basis of a volume discount and for a minimum of three issues. The basis for the cal-
culation of the reduction in rate is the order per company, except where a charge by brands – which are to be defined when the order is placed – has been agreed at the time of placing the order. The possible reduction in circulation is to be calculated as the balance of the circulation overrun and circulation underrun of the issues in which advertisements have been placed in the year of insertion. The refund is to take place at the end of the campaign year on the basis of the client net cost, taking into account the agency remuneration already granted, as a credit in kind or, should this not be possible, as a payment. A claim to reimbursement is deemed to exist only where the sum of the reimbursement amounts to at least 2,500 euros.
16. In the case of box-number advertisements, the publisher ap-plies the care of an honest salesman in safekeeping and punctually forwarding the offers. Certified or express mail sent to box-numbers is forwarded as normal mail. Box-number mail is stored over aperiod of four weeks. Mail which has not been collected within this period is destroyed. Valuable documents are returned by the publis-her, without his being under any obligation to do so. The publisher may, by individual agreement, be granted the right to open inco-ming mail on behalf of and in the explicit interest of the client. Mail in excess of the permitted size of DIN A4, as well as goods, books, catalogues and small packets, is excluded from forwarding and will not be accepted. In exceptional cases the receipt and forwarding of such mail may be agreed, provided that the client assumes all fees/costs thus arising.
17. Proofs will only be supplied if expressly requested. The adver-tiser is responsible for the accuracy of the returned proofs. Thepublisher will take account of all error corrections communicated tohim by the deadline stated when the proofs are sent.
18. The invoice is payable within the time limit indicated in the rate card, except where, in individual cases, another payment time limit or payment in advance has been agreed in writing. Discounts for early payment will be granted according to the rate card.
19. In the event of any delay in payment or deferment, interest will be charged according to established banking practice, as will the costs of collection. In the event of a delay in payment, the publishermay defer further fulfilment of the current order until payment is made and demand payment in advance for the remaining adverti-sements. The same applies where justified doubts exist regarding the solvency of the advertiser.
20. On request, the publisher will supply a voucher copy of theadvertisement. Depending on the nature and scope of the order,
cuttings, voucher pages or complete voucher issues will be sup-plied. If it is no longer possible to obtain a voucher, then its place will be taken by a binding certificate from the publisher confirming the publication and distribution of the advertisement.
21. The publicity agents and advertising agencies are required to adhere to the publisher’s rate card in all offers, contracts and in-voices provided to advertising clients.
22. Rate/discount changes for advertisement orders already placed are effective for companies if announced by the publisher at least one month prior to publication of the advertisement or other form of advertising. In this case the advertiser has the right to withdraw from the contract. The entitlement to withdraw must be exercised in written form within 14 days of receipt of the announcement of the increase in rate.
23. When a claim to joint discounts is made by firms forming part of the same group, written proof of the group status of the advertiser is necessary. Group discounts shall in all cases require the explicit written confirmation of the publisher.
24. In the event of disruption to operations or in cases of forcemajeure, illegal labour disputes, unlawful seizure, disruption oftransport, a general shortage of raw materials and energy supplies, etc., on the premises of both the publisher and other companies of whose services the publishers have availed themselves to execute their responsibilities, the publisher will be entitled to payment in full for advertisements published if the orders are fulfilled with the paid or otherwise guaranteed circulation being 80 percent of the average for the last four quarters. In the case of lower distribution by the publisher, the invoiced amount shall be reduced in propor-tion to the difference between actual sales and the guaranteedcirculation.
25. Inserts must be properly packed, delivered undamaged andcorrectly folded; otherwise we will not accept any liability. Thenumber of inserts delivered will not be checked. A signature onthe delivery note is no confirmation of the number of inserts sup-posedly delivered.
26. Place of performance is the registered office of the publisher. In the event of legal action, the governing jurisdiction for commercial transactions with businesspersons, corporate bodies under public law or public funds is the registered office of the publisher. Insofar as claims of the publisher are not lodged during court proceedings for an order to pay debt, the governing jurisdiction for private indi-viduals is determined by their place of residence.
ACE Verlag GmbHSchmidener Straße 22770374 StuttgartGermanywww.ace-lenkrad.de
CEO and AdvertisingSales DirectorJörg EisenachPhone: +49 711 5303-4010Telefax: +49 711 5303-3010E-Mail: [email protected]
Advertising Sales Manager and order ProcessingDennis Schediwy Phone: +49 711 5303-4011Telefax: +49 711 5303-3011E-Mail: [email protected]
Advertising Sales Consultant Michelle AhnePhone: +49 711 5303-4013Telefax: +49 711 5303-3013E-Mail: [email protected]
Nielsen 3b and internationalPlease contact the advertising salesdepartment in StuttgartPhone: +49 711 5303-4011E-Mail: [email protected]
Nielsen 4Medien Service BayernFriedrichshafener Straße 182205 Oberpfaffenhofen/GilchingGermanyPhone: +49 8105 9070-0Telefax: +49 8105 9070-30E-Mail: [email protected]
Nielsen 5 – 7Verlagsbüro KrimmerBülowstraße 6610783 BerlinGermanyPhone: +49 30 893827-0Telefax: +49 30 893827-33E-Mail: [email protected]
Nielsen 1Kontor M MedienvermarktungAxel Stresow & Jochen Schmitz GbRGoldbekplatz 322303 HamburgGermanyPhone: +49 40 639084-0Telefax: +49 40 639084-44E-Mail: [email protected]
Nielsen 2Schaible & Paßmann MedienPartner GmbHPrinzenallee 11a40549 DüsseldorfGermanyPhone: +49 211 542181-0Telefax: +49 211 542181-70E-Mail: [email protected]
Nielsen 3aQM Quadro Media GmbHAm Lindenbaum 2460433 Frankfurt am MainGermanyPhone: +49 69 530908-0Telefax: +49 69 530908-50E-Mail: [email protected]
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