ace lenkrad media kit 2016€¦ · 1/2 page horizontal 185 × 120 210 × 133 11,300.– 1/3 page...
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Magazine portrait / Readership structure
Ad Specials
Ad formats and prices
Publisher details/Circulation structure
Readership structure
Your contact
General Terms andConditions
Travel topics
Deadlines/ Focus topics
Rate card No. 53, effective 1 January 2016
2016
Page Page
Media Kit 2016
ACE LENKRAD readers are mainly men with a high net income. Their elevated average age of 54 years is attributable to the two main target groups that make up the readership: on the one hand, Best Agers (aged 50+), the longstanding members of the ACE Auto Club Europa, and on the other, young fathers (aged from 30 years), who make up the bulk of the new members.
Sector-specific structure data can be supplied on request.Phone: +49 711 5303-4011E-mail: [email protected]
ACE LENKRAD is the member magazine of the ACE Auto Club Europawith around 600,000 members. For almost one million readers* each month, the club magazine is an important, editorially inde-pendent source of information that enjoys a high level of trust and
focused consumption: 99 % of membersread ACE LENKRAD – 88 % particularly thoroughly and regularly, a further 8 %read the magazine occasionally. Only 1 % are non-readers.**
ACE LENKRAD is dedicated to mobility. The primary content comprises soundly researched car, tire and further product tests, new vehicle presentations, car accessories, purchasing recommendations, in-depth travel reports, leisure tips, extensive ad-
vice topics and service threads, bicycles and e-bikes as well as articles on camping and caravaning. In addition: reports on fairs such as the CMT, the Caravan Salon Düsseldorf and the car IAA.
Particular advantages of ACE LENKRAD extremely high consumption quota very high proportion of exclusive readers very high proportion of core users top probability of exposure very intense reader loyalty enjoys high level of trust among readers Ad Specials with target-group selection high response figures
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magaZine Portrait
*ma 2015 Pressemedien II / **representative member survey with more than 6.000 participants.
Men in their best years with a very high net income
Men*Women*
Age 18 – 29*Age 30 – 39*Age 40 – 49*Age 50 – 59*Age 60 – 69*
Age 70 years and over*working*
Two wage-earners in household*Net monthly household income 2,500 EUR and over*
Respondent‘s net monthly income 2,500 EUR and over* Socio-economic segment ‚top‘
Midlife plus & Enjoyment of lifeGolden Retirement & active
Upwardly mobile milieu
readersHiP strUctUre
almost one million readers*
Average personal net income: 1,912.00
Average net household income: 2,870.00
Average age: 54 years
Source: *ma 2015 PM II Index 100 = German-speaking population (60.24 Million)best4planning 2014 II Index 100 = German-speaking population (70.52 Million)
80 %20 %
6 %15 %18 %23 %21 %17 %64 %64 %52 %19 %19 %24 %19 %27 %
Index 100
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131
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145
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Media Kit 2016
The readers of ACE LENKRAD are not only avid motorists, extremely fond of travelling and very active in their leisure time,but in most cases are also homeowners with a particularly pronounced health awareness and need for security.Their many different interests and significant purchasing power make them a highly relevant target group for numerous sectors.
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readersHiP strUctUre
Source: best4planning 2014 II Index 100 = German-speaking population (70.52 Million)
Extremely auto-minded I am a total car enthusiast 48 % For me the car is the expression of an attitude to life 49 % Car purchase planned in the next 1 – 2 years 30 % Basis car buyers: More likely to buy a new car 40 % Basis car buyers: More likely to buy a used car 58 % Brand orientation: car 25 % Product interest: car 53 % Produkt interest: car accessories 41 %
Insurance: Strong/very strong product interest Insurance products 26 %
Definite plans to purchase tyres in the next 12 months – quality preferred Summer tyres 18 % Winter tyres 15 % Brand orientation: tyres 18 %
Travelled a great deal in the last 12 months One or more proper holidays 68 % One or more short breaks 50 % Very active in leisure: Many different hobbies frequently / occasionally Cycling, mountain-biking 35 % Hiking, walking 27 % Camping, caravanning 12 % Home improvements, DIY 54 % Riding a motorbike, scooter, etc. 12 % Occupy with cars (e.g. repair) 28 % House, apartment and garden owners In rented accommodation 46 % In detached single-family house 27 % Own house 10 % Own apartment 9 % Own a garden 65 %
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Index 100
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Media Kit 2016
PZN56 54 50
Founded in1965
Publication frequency12 times a year,on 15th of each month
Cover price / Subscriber price2.00 EUR / 24.00 EURincluded for ACE-members
Magazine formatWidth 210 mm, height 265 mm
Terms of paymentPayment immediately on publication net cash. For payments that reach the publisher by the first day of sale, a 2 % discount is granted (provided no older invoices are still outstanding).All prices are subject to the statutoryvalue-added tax. The publisher reserves the right at any time to require payment in advance by the closingdate, such as in the case of new business relationships and forclassified ads.
Bank detailsSEB Bank AG, StuttgartAccount 1 086 400 900Sort code 60010111BIC ESSEDE5F600IBAN DE67 6001 0111 1086 4009 00
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circUlation strUctUre
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schleswig-Holstein
Hamburg
lower saxony
Bremen
mecklenburg-Western Pomerania
saxony-anhalt
thuringiaHessen
saarland
north rhine-Westphalia
Baden-Wuerttemberg
saxony
Berlin
Brandenburg
Bavaria
4
3b
3a
3a
3a7
7
61
2
6
6
5
rhineland-Palatinate
Circulation according to IVW report (Q2/2015) Circulation: 548,807 copies Paid circulation: 573,214 copies Total circulation: 577,899 copies Including ePaper: 30,452 copies
Print run: 560,000 copies
PUBlisHer details
ACE Verlag GmbHSchmidener Straße 22770374 StuttgartGermanyPhone: +49 711 5303-0Telefax: +49 711 5303-4018E-Mail: [email protected]
CEO: Jörg Eisenach, Karlheinz Stockfisch
Members by NielsenNielsen region Total circulation Percentage 1 98,453 17.66 2 125,710 22.54 3a 77,926 13.97 3b 88,624 15.89 4 83,774 15.02 5 – 7 83,132 14.91 Total 557,619 100.00
Media Kit 2016 8 | 9
ad Formats and Prices 2016
Classified section / Millimetre display adsSample sizes width × height [mm] Price in EUR*
1/8 vertical 1-column 43 118 1,758.20 1/8 2-column 90 57 1,698.601/8 horizontal 4-column 185 27 1,609.201/16 vertical 43 57 849.301/16 horizontal 90 27 804.601/32 43 27 402.30
The ACE LENKRAD Gelegenheitsbörse is a separate section for classi-fied text ads and display ads.
Price per millimeter / column14.90 EUR for b/w, spot colour and 4cPrice calculation: No. of columns× height in mm × 14.90 EUR
2/1 page 390 × 239 420 × 265 43,040.–
2 × 3/4 page across gutter 390 × 180 420 × 199 35,510.–
2 × 2/3 page across gutter 390 × 160 420 × 177 31,560.–
2 × 1/2 page across gutter 390 × 120 420 × 133 23,670.–
2 × 1/3 page across gutter 390 × 81 420 × 90 15,780.–
1/1 page 185 × 239 210 × 265 21,520.–
3/4 page vertical 138 × 239 153 × 265 16,950.–3/4 page horizontal 185 × 180 210 × 199 16,950.–
2/3 page horizontal 185 × 160 210 × 177 15,060.–
1/2 page vertical 90 × 239 105 × 265 11,300.–1/2 page horizontal 185 × 120 210 × 133 11,300.–
1/3 page horizontal 185 × 81 210 × 90 7,750.–1/3 page vertical 74 × 265 210 × 90 7,750.–
1/4 page vertical 1-column 43 × 239 58 × 265 5,810.–1/4 page 2-column 90 × 120 – 5,810.–1/4 page horiz. 4-column 185 × 62 210 × 70 5,810.–
b
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(b)
(c)
(a)
(b)
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Change of platesA change of plates is possiblein line with Nielsen split.Booking: complete print run.
Format Size in mm [w × h] Price in EUR*Page fractions Type area Trim size** b/w, spot and 4c
Discounts
Frequency discount 3+ ads: 3 % 6+ ads: 5 %1 2+ ads: 10 % 24+ ads: 15 %
Volume discount 3+ pages: 5 % 6+ pages: 10 % 9+ pages: 15 % 12+ pages: 20 % 18+ pages: 21 % 24+ pages: 22 %
Technical detailsThe current binding technicalspecifications can be found atwww.duon-portal.de
Delivery of printing materialsDigital printing data should bedelivered via DUON, the VDZpublishers’ central portal, atwww.duon-portal.de
SupportFor help, [email protected] or callthem on: +49 40 374117-50.
Colour-calibrated proofs are not absolutely necessary.Optionally they may be sent to:Seufferle Mediendesign,Dürrbach Gewann 1 (Waldebene Ost),70327 Stuttgart, Germany
**For bleed ads: allow 5 mm trim on all sides
Other formats on request
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Vertical format on request only. Limited placement option.
Media Kit 2016
ACE LENKRAD offers a wealth of different Ad Specials – Target group selection by age, sex and region (also combinations thereof) is even possible for selected special advertising forms. Virtually all special advertising forms in the area of consumer magazines can be provided on request. The following list shows the most frequently requested Ad Specials for ACE LENKRAD. Please contact us well ahead of time, as availability is limited.
Your contactPhone: +49 711 5303-4011Telefax: +49 711 5303-4018E-Mail: [email protected]
Price per 1,000 or part there ofup to 25 g: 91.– Euro up to 30 g: 95.– Euroup to 40 g: 102.– Euro up to 50 g: 110.– EuroPrices for higher weights on request
Complete print run or split runs, details on request.Minimum print run: 50,000 copies By age, gender and/or region. Surcharge per 1,000 copies or part thereof:For one criteria: 5.– EuroFor two criterias: 15.– EuroFor three criterias: 25.– Euro
Minimum size: 95 × 148 mm Maximum size: 200 × 255 mm
2-page inserts: min. 100 g/m2
4-page inserts: min. 70 g/m2
Thicker inserts: min. 50 g/m2
See page 14.
A sample (10 copies) must also be supplied at the time of ordering. The order becomes binding for the publis-her only after the content and technical feasibility have been approved.
In perfect condition and perfectly packed, delivered DDP to the printer at: Stark Druck GmbH & Co. KG, Wareneingang, Im Altgefäll 9, 75181 Pforzheim, Germany. The accompanying documents must contain details of the number of units in the shipment, maga-zine title and issue number. A sample of the insert must be attached visibly to the outside of each packing unit.
Loose inserts are mechanically inserted into the ma-gazine and must therefore fulfil certain requirements. For multiple-page inserts, the closed side always lies parallel to the spine of the magazine. Accordion-folded inserts or inserts with a postcard stapled to them can-not be processed by the inserting machine. Postcards must always be affixed to the left edge of the loose insert with strip adhesive so that they cannot become detached during mechanical processing. Should any processing problems arise, completion of the printing run takes priority over the pro-cessing of the inserts.
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ad sPecials oVerVieW
loose inserts
Loose inserts are products enclosed loose in the magazine,delivered ready for processing.
Prices*
What you can book
Selection
Formats
Weight of paper
Dates
Sample
Delivery
Technical specifications
The latest technical information for ad specials can be found on www.adspecial-portal.de Ad Special-Portal
*All prices without VAT (value added tax)
Media Kit 2016 12 | 13
tiPPed inserts
Price per 1,000 or part there ofa) Postcards 45.00b) Product samples, booklets, CD-ROMs etc. on request
Master ad in the complete print run as specified in price list. Format: 1/1 page or 2/1 page. For tip-ins certain parts of the print run can be excluded. Details on request. The necessary quantity of inserts must be agreed before placing the order. Minimum size: 55 × 85 mm Maximum size: 200 × 255 mm
max. 40 g per copy
The final acceptance of an order is conditional on the provision of a binding sample of the tip-in and, for product samples and brochures, also the performing of a test-run. For this, 1,000 original samples mustbe provided free by the customer.
See page 14.
Tipped inserts must be perfectly packed and suitable formechanical processing, and delivered DDP to the printer at: Stark Druck GmbH & Co. KG, Wareneingang, Im Altgefäll 9, 75181 Pforzheim. The accompanying docu-ments must contain details of the number of units in the shipment, magazine title and issue number. A sample of the insert must be attached visibly to the outside of each packing unit.
Paper weight for unfolded printed matter as a rule 150 g/m2, for other printed materials by arrangement. Maximum weight for envelopes with content: 20 g. Product samples may contain no dangerous content or impede the processing and mailing of a mass print run. Heat-sealed plastic bags must withstand a burst pressure of at least 1,000 kp without harm.
Tipped inserts are products glued to a master advertisement in such a way as to allow the reader to detach them. They are delivered ready for processing.
Prices*
Selections
Formats
Weight of paper
Sample
Dates
Delivery
Technical specific-
ations
BoUnd inserts
Price per 1,000 or part there of. Pages up to: 4 pages: 91.– Euro 8 pages: 100.– Euro 12 pages: 109.– Euro 16 pages: 117.– Euro Others on request.
Complete print run or split runs.Minimum print run: 100,000 copies
By age, gender and/or region. Surcharge per 1,000 copies or part thereof:For one criteria: 5.– EuroFor two criterias: 15.– EuroFor three criterias: 25.– Euro
Magazine formatUntrimmed format: 216 × 273 mmFinal, trimmed format: 210 × 265 mmBleed trim allowance: 4 mm (head and foot trim)
4 pages: min. 80 g/m2
8 pages: min. 70 g/m2
12 pages: min. 65 g/m2
16 pages: min. 60 g/m2
See page 14.
A sample (10 copies) must also be supplied at the time of ordering. The order becomes binding for the publisher only after the content and technical feasibility have been approved.
In perfect condition, stacked and secured on pallets, delivered to the printer with all freight charges prepaid. Address: Stark Druck GmbH & Co. KG, Wareneingang, Im Altgefäll 9, 75181 Pforzheim, Germany. The accom-panying documents must contain details of the number of units in the shipment, magazine title and issue num-ber. A sample of the insert must be attached visibly to the outside of each packing unit.
Mechanical processing (back lip: 10 mm; head trim, foot trim and to front: 5 mm). Delivery must be in untrimmed format. Bound inserts that deviate from the magazine format are possible by special arrangement. Should any processing problems arise, completion of the printing run takes priority over the processing of the inserts.
Bound inserts not recognisable as advertising must be marked with the word „ANZEIGE“ (advertisement) in 10-point, semi-bold capitals. Precise details on submis-sion of a sample.
Bound inserts are printed material/brochures from an advertiser bound into the magazine. They can be delivered ready for processing or produced by us on request.
Prices*
What you can book
Selections
Formats
Weight of paper
Dates
Sample
Delivery
Technicalspecific-
ations
*All prices without VAT (value added tax)
Media Kit 2016
FocUs toPics 2016
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Seite 11
Issue Topic Details
Subject to change without notice
For travel topics, see the following pages
01/2016 Show: CMT 2016 The most important new products
02/2016 Summer tyres Test: Current summer tyres compared
03/2016 Buyer guidance tires What to look out for when buying new tires Motorcycle Presentation of the latest models and technology trends
04/2016 Bikes und e-bikes and accessoires New products 2016
05/2016 E-Bike carrier systems Market overview and guide
06/2016 Alternative drives System comparison electric vehicles, (plug in-) hybrid cars and gas vehicles
07/2016 System comparison navigation systems Guide: Smartphones vs mobile navigation systems vs fixed installation
08/2016 Caravan Salon Düsseldorf 2016 The most important new products from the show
09/2016 Winter tyres Test: Current winter tyres compared
10/2016 Car insurance Guide: New type classes and regional classes – switch providers?
11/2016 Car insurance Guide: Switching car insurance
DIY How to perform small repairs yourself.
12/2016 Pre-heating systems System comparison and latest models
Issue No. On-sale date Closing date* Copy date Delivery Ad Specials
earliest latest
01/2016 15.01.16 14.12.15 18.12.15 28.12.15 04.01.16
02/2016 15.02.16 15.01.16 21.01.16 27.01.16 03.02.16
03/2016 15.03.16 15.02.16 19.02.16 25.02.16 03.03.16
04/2016 15.04.16 15.03.16 21.03.16 29.03.16 05.04.16
05/2016 14.05.16 15.04.16 21.04.16 27.04.16 03.05.16
06/2016 15.06.16 13.05.16 20.05.16 30.05.16 03.06.16
07/2016 15.07.16 15.06.16 21.06.16 28.06.16 05.07.16
08/2016 15.08.16 15.07.16 21.07.16 27.07.16 03.08.16
09/2016 15.09.16 15.08.16 19.08.16 29.08.16 05.09.16
10/2016 15.10.16 15.09.16 21.09.16 28.09.16 05.10.16
11/2016 15.11.16 14.10.16 20.10.16 27.10.16 03.11.16
12/2016 15.12.16 15.11.16 21.11.16 28.11.16 05.12.16 *Order- and cancellation-date for display ads and Ad Specials
dates 2016
Media Kit 2016
16 | 17
01/2016 Mediterranean Cruise The pearls of the Mediterranean Sea
02/2016 Ferries Ferry companies and routes of the North Sea and Baltic Sea
03/2016 Ferries Ferry companies and routes of the Mediterranean Sea
04/2016 France / Brittany Travelling with a motor-home
05/2016 Croatia / Kvamer Island-hopping: Cres, Losinj, Krk and Rab.
06/2016 Hiking Introducing beautiful hiking routes
07/2016 Ireland Travelling on the west coast of Ireland.
08/2016 Caravan Salon Düsseldorf 2016 The most important new products from the show
09/2016 Canada Indian summer in Ontario – Toronto
10/2016 In the heart of Germany Duderstadt, Eisenach, Goslar, Heiligenstadt, Mühlhausen, Osterode
11/2016 Winter sports regions Beautiful destinations for winter sports
12/2016 Oman Salalah The new winter destination for sun lovers
Ausgabe Thema Details
traVel toPics 2016
Media Kit 2016
18 | 19
general terms and conditions
These conditions are a translation from German into English. In case of dissension or dispute the German version applies.
1. An “advertising order”, for the purpose of the following General Conditions of Business, is the contract between the publisher and advertiser for the publication of one or more advertisements or other advertising medium (hereafter defined in total as “advertise-ments”) of an advertiser or other publicity agent (hereafter defined in total as “advertisers”) in a newspaper or magazine.
2. A “contract” is a contract for the publication of one or more advertisements, subject to the discount to which the advertiser is entitled according to the rate card, whereby the advertisements in question are published on the order of the advertiser. Discounts are not granted to companies whose business purpose consists, amongst other things, of placing advertising orders on behalf of different advertisers in order to gain joint discounting. If, within the terms of a contract, the right has been granted for the publi-cation of individual advertisements, then all advertisements must be published within one year of the date of the appearance of the first advertisement. Agreed discounts are only granted on adverti-sements placed within this year.
3. Every order is subject to our order confirmation and the current rate card. An advertising purchase order placed with us comes into effect only on confirmation by us in written or text form. We assume no liability for the accurate reproduction of advertisements placed by telephone or in handwriting, or for changes and cancel-lations made in this form.
4. Requests for specific placements are only accepted as binding after our express confirmation, in writing or in text form. The sub-mission of more than two pieces of copy, the failure to deliver advertising material in good time and the request for reproduction at variance from the copy provided may have an effect on place-ment and printing quality, neither of which entitle the advertiser to assert any claims. If the copy contains any defects that are not immediately noticeable, but become apparent only during the prin-ting process, the client shall not be entitled to assert any claims for inadequate printing. The client shall be charged for the cost of reproduction and typesetting work.
5. If an order is cancelled by the client, beyond the control of the publisher, and the cancellation is made after the closing date for advertisements, a charge (cancellation fee) of 50 percent of the price of the advertisement will be made (for advertisements on
the cover, 75 percent). We reserve the right to furnish evidence of a higher loss caused by a cancellation; the client may furnish evidence that no loss has occurred or that the loss is substantially lower. If several advertisements are booked and one or more of them is cancelled, the client is obligated to reimburse to the publis-her the difference between the discount granted and the discount due on the actual volume of advertisements published, irrespective of the cancellation fee.
6. Orders for ads and third-party supplements which the client has stated are intended exclusively for publication in certain issues or in particular positions within the printed magazine, must be received by the publisher far enough ahead of time that the client can be notified prior to the booking date if the advertisements cannot be published in the desired manner. Classified advertisements shall be printed in the appropriate category without the requirement of an explicit agreement in this respect.
7. Advertisements which, by virtue of their appearance, are not recognisable as advertisements, will be clearly indicated as such by the publisher using the word “Anzeige” (advertisement).
8. Whilst not acknowledging any obligation to review advertise-ments, the publisher reserves the right to reject orders, including single advertisements and inserts within the scope of a contract, especially if the content thereof is contrary to the laws or regulati-ons of public authorities, or publication thereof cannot reasonably be demanded of the publisher due to the content, design, origin or technical form, or those advertisements contain advertising from or for third parties. This applies equally to orders placed with our regional representatives. Orders for other forms of advertising only become binding on the publisher following submission of a speci-men and approval thereof. If the publisher does not make use of the right to refuse publication of advertisements containing adver-tising from or for third parties (joint advertising), this shall require in each individual case a prior written declaration of acceptance by the publisher. This entitles the publisher to levy a surcharge on the joint advertising. Loose or bound inserts which may appear to the reader to be part of the magazine due to their format or compo-sition, shall not be accepted. The client shall be advised forthwith of the rejection of an advertisement or other forms of advertising.
9. The client guarantees that the goods and/or services advertised in the advertisement have no illegal or offensive content. This warranty also protects our staff and the person responsible for the advertising section.
10. The advertiser bears sole responsibility for the content and legal admissibility of the text and pictorial matter supplied for in-sertion, particularly with regard to copyrights, personal rights and competition law. The advertiser is responsible for indemnifying the publisher against any claims by third parties – also for cancelled advertisements. The publisher is under no obligation to examine orders and advertisements in order to ascertain where they contain any infringement of the rights of third parties or applicable law.
11. The advertiser bears responsibility for ensuring prompt delivery of faultless copy material. The publisher will request a replacement for copy material that is recognisably unsuitable or damaged. The client shall bear any costs incurred by the publisher for changes to the copy material requested by the client or for which the client is responsible.
12. Copy material will only be returned to the client upon explicit request. The obligation to retain copy material terminates three months after the first publication of the advertisement or other form of advertising.
13. If the reproduction of an advertisement is deficient, such as to render it wholly or partially illegible, incorrect or incomplete, or where the advertisement is printed in the wrong place, the ad-vertiser shall have a claim to a reduction of payment or a flawless replacement advertisement, insofar as the cost of the latter is not out of proportion to the deficiency. If the publisher fails to rectify this defect within a reasonable period of time given him to do so, or if the new advertisement is likewise deficient, the client is entitled to request a reduction in payment or – if the defects are significant – to rescind the order.
14. The publisher shall be liable in accordance with the relevant legal provisions, provided the client asserts claims for damages based on wilful intent or gross negligence of the publisher’s em-ployees, including his representatives or agents. Insofar as the publisher is not accused of intentional breach of contract, his lia-bility for damages shall be limited to foreseeable loss or damage that might typically occur. The publisher shall further be liable in accordance with the relevant legal provisions where he culpably breaches an essential contractual duty; in this case the liability for damages shall be limited to foreseeable loss or damage that might typically occur. The same limitation applies where the advertiser is entitled to be indemnified for loss or damage in lieu of perfor-mance. In the event of claims under the Product Liability Act and injury to life, body or health, the publisher is liable in accordance
with legal regulations. Other than in the event of faults which are not obvious, complaints must be made within four weeks of publi-cation. All claims against the publisher for infringement of contract must be made within one year of the beginning of the legal statute of limitations, provided they are not based upon wilful conduct.
15. a) Where an agreement on more than one advertisement exists, a claim for a reduction in rate can only be derived from a reduction in circulation – subject to the provisions contained in Clause 15b – if the average circulation in the year beginning with the date of the first insertion falls below the guaranteed circulation. A reduction in circulation only becomes a defect justifying a re-duction in the rate if and to the extent that it amounts to at least:
– at least 20 percent of a guaranteed circulation of up to 50,000 copies; – at least 15 percent of a guaranteed circulation of up to 100,000 copies; – at least 10 percent of a guaranteed circulation of up to 500,000 copies; – at least 5 percent of a guaranteed circulation of more than 500,000 copies.
This does not take into account a reduction in circulation for the reasons contained in Clause 24. The guaranteed circulation is de-fined as the average circulation as stated in the rate card valid or by another means for the preceding calendar year. Furthermore, entitlement to a reduction in rates for contracts is excluded in those cases where the publishers have given the advertiser notice of the reduction in the circulation deemed sufficient to enable the advertiser to withdraw from the contract before the advertisement appears.
15. b) In deviation from Clause 15a, a reduction in the circulation of magazines publishing issue-related circulation data shall only entitle the advertiser to a reduction in rate if and to the extent that it exceeds 10 percent of a circulation (guaranteed circulation) of up to 500,000 copies and 5 percent of a circulation (guaranteed circulation) of over 500,000 copies. This does not take into account a reduction in circulation for the reasons contained in Clause 24. The circulation forming the basis of the guarantee is the total paid circulation according to the definition of the IVW. It is calculated for the year of insertion from the circulation average from the four quarters preceding the year of insertion, where no absolute circu-lation figure has been stated by the publisher as a guarantee in the relevant rate card. The prerequisite for a claim to a reduction in rate is a discountable contract reached on the basis of a volume discount and for a minimum of three issues. The basis for the cal-
culation of the reduction in rate is the order per company, except where a charge by brands – which are to be defined when the order is placed – has been agreed at the time of placing the order. The possible reduction in circulation is to be calculated as the balance of the circulation overrun and circulation underrun of the issues in which advertisements have been placed in the year of insertion. The refund is to take place at the end of the campaign year on the basis of the client net cost, taking into account the agency remuneration already granted, as a credit in kind or, should this not be possible, as a payment. A claim to reimbursement is deemed to exist only where the sum of the reimbursement amounts to at least 2,500 euros.
16. In the case of box-number advertisements, the publisher ap-plies the care of an honest salesman in safekeeping and punctually forwarding the offers. Certified or express mail sent to box-numbers is forwarded as normal mail. Box-number mail is stored over a period of four weeks. Mail which has not been collected within this period is destroyed. Valuable documents are returned by the publis-her, without his being under any obligation to do so. The publisher may, by individual agreement, be granted the right to open inco-ming mail on behalf of and in the explicit interest of the client. Mail in excess of the permitted size of DIN A4, as well as goods, books, catalogues and small packets, is excluded from forwarding and will not be accepted. In exceptional cases the receipt and forwarding of such mail may be agreed, provided that the client assumes all fees/costs thus arising.
17. Proofs will only be supplied if expressly requested. The adver-tiser is responsible for the accuracy of the returned proofs. The publisher will take account of all error corrections communicated to him by the deadline stated when the proofs are sent.
18. The invoice is payable within the time limit indicated in the rate card, except where, in individual cases, another payment time limit or payment in advance has been agreed in writing. Discounts for early payment will be granted according to the rate card.
19. In the event of any delay in payment or deferment, interest will be charged according to established banking practice, as will the costs of collection. In the event of a delay in payment, the publisher may defer further fulfilment of the current order until payment is made and demand payment in advance for the remaining adverti-sements. The same applies where justified doubts exist regarding the solvency of the advertiser.
20. On request, the publisher will supply a voucher copy of the advertisement. Depending on the nature and scope of the order,
cuttings, voucher pages or complete voucher issues will be sup-plied. If it is no longer possible to obtain a voucher, then its place will be taken by a binding certificate from the publisher confirming the publication and distribution of the advertisement.
21. The publicity agents and advertising agencies are required to adhere to the publisher’s rate card in all offers, contracts and in-voices provided to advertising clients.
22. Rate/discount changes for advertisement orders already placed are effective for companies if announced by the publisher at least one month prior to publication of the advertisement or other form of advertising. In this case the advertiser has the right to withdraw from the contract. The entitlement to withdraw must be exercised in written form within 14 days of receipt of the announcement of the increase in rate.
23. When a claim to joint discounts is made by firms forming part of the same group, written proof of the group status of the advertiser is necessary. Group discounts shall in all cases require the explicit written confirmation of the publisher.
24. In the event of disruption to operations or in cases of force majeure, illegal labour disputes, unlawful seizure, disruption of transport, a general shortage of raw materials and energy supplies, etc., on the premises of both the publisher and other companies of whose services the publishers have availed themselves to execute their responsibilities, the publisher will be entitled to payment in full for advertisements published if the orders are fulfilled with the paid or otherwise guaranteed circulation being 80 percent of the average for the last four quarters. In the case of lower distribution by the publisher, the invoiced amount shall be reduced in propor-tion to the difference between actual sales and the guaranteed circulation.
25. Inserts must be properly packed, delivered undamaged and correctly folded; otherwise we will not accept any liability. The number of inserts delivered will not be checked. A signature on the delivery note is no confirmation of the number of inserts sup-posedly delivered.
26. Place of performance is the registered office of the publisher. In the event of legal action, the governing jurisdiction for commercial transactions with businesspersons, corporate bodies under public law or public funds is the registered office of the publisher. Insofar as claims of the publisher are not lodged during court proceedings for an order to pay debt, the governing jurisdiction for private indi-viduals is determined by their place of residence.
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CEO and AdvertisingSales DirectorJörg eisenachPhone: +49 711 5303-4010telefax: +49 711 5303-3010e-mail: [email protected]
Advertising Sales Manager and order Processingdennis schediwyPhone: +49 711 5303-4011telefax: +49 711 5303-3011e-mail: [email protected]
Advertising Sales Consultantisabelle Bausch Phone: +49 711 5303-4013telefax: +49 711 5303-3013e-mail: [email protected]
Nielsen 3b and international Please contact the advertising salesdepartment in stuttgartPhone: +49 711 5303-4011e-mail: [email protected]
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