accord digital / presentation 2011
DESCRIPTION
Best case study Accord Digital. Interactive marketing solutions.TRANSCRIPT
AUGUST 2011MOSCOW, DUBININSKAYA STR., 57, BLD. 3.
IS A DIFFERENT KIND OF FULL SERVICE AGENCY
+ 7 495 545 45 [email protected] ACCORDDIGITAL.COM
RUSSIA, MOSCOW
ACCORDDIGITAL.COM
ABOUT AGENCY
STRATEGY
VLADIMIR LEVOCHKIN VASILIY KOSTINGEORGE VOLICK
CREATIVE PRODUCTION PROMOTION
WE FORM A UNIQUE STRATEGY FOR YOUR COMPANY THAT WILL EFFECTIVELY SOLVE BUSINESS PROBLEMS AND PROVIDE A COMPETITIVE ADVANTAGE
CLIENTS: MERCEDES-BENZ, MARS, WBD, SYNERGIA, HARLEY-DAVIDSON,COURVOISIER
CLIENTS: RENAULT, SCHWARZKOPF & HENKEL, KOMMERSANT FM,THE PENTHOUSE CLUB
CLIENTS: BEELINE, NIKE, WRIGLEY’S, MTS, FRITOLAY, JIM BEAM, LAND-ROVER, FORD, MAZDA
AGENCYACCORD DIGITALWAS FOUNDED IN JUNE 2010.
CREATIVE CONCEPT ONLINE 360 CAMPAIGN MAXIMIZES THEEFFECT AND THE INVOLVEMENT OF CONSUMERS INTO YOUR PROJECT
OUR OWN PRODUCTIONACCOMPLISH THE TASK IN CLEARLY DEFINED TERMS, AND CUSTOMER SERVICE WILL GET PLEASURE FROM THE PROCESS
TO SUCCESSFULLY ACHIEVING YOUR GOALS WE PROVIDE THE PROMOTION OF RESOURCES (ASSETS) AFTER PRODUCTION
CLIENT SERVICE DIRECTOR GENERAL DIRECTORCREATIVE DIRECTOR
CLIENTS
ACCORDDIGITAL.COM
CASE STUDY MYAGKOV VODKA / COCKTAIL EXPERT BRIEF:Develop the unique vodka branding marketing tool for Digital, BTL, On-trade, Off-trade promotion.
KEY-VISUAL
SOLUTION:In colaboration with famous Russian bartenders were developed 100 unique cocktail recipes based on vodka. A photocall of those coctails were performed with conse-quent retouching.
DIGITAL FLASH-PRESENTATION
CASE STUDY MYAGKOV VODKA / COCKTAIL EXPERT
SOLUTION:Create unique coctails, based on “Myagkov” vodka and its further usage over all re-quired distribution channels.
100UNIQUE COCKTAILS
CASE STUDY СTC MEDIA / BECOME PRODUCER OF CTC CHANNEL
GOAL:Create new format of TV-watching.
IDEA:iPhone and iPad app creating with the unique interactions be-tween TV-channel and its viewer.
RESULT:The goal is achieved.
DOWNLOAD LINK:http://itunes.apple.com/ru/app/id424573894?mt=8
CASE STUDY MASERATI / DIGITAL ADVERTISING
GOAL:Summer season sales support in digital distribution channels.
SOLUTION:- Audience analysis- Media plan working out- Advertising materials working out- Online campaign results review and correction
RESULT:15% bounce rateThe average time on site for 5-6 minutes10% sales increase in targeted season
CASE STUDY THE PENTHOUSE MOSCOW CLUB
«The Penthouse Club Moscow» — first club network «The Penthouse Club» outside the U.S., an area of over 2000 meters.
OBJECTIVE:Creating a Russian website for the American network striptease clubs.Creating a conversion model:search engines, social media -> WEB-Site-> Visitor Club
STRATEGY:Establish an website based on modern technology, without using the flash.To adapt the website for easy viewing on mobile devices.Optimize for search engines.Optimize the digital assets of the club to find: photos, mapsActive promotion in search engines Yandex, GooglePromotion photo-content from the site.Create an account on Facebook for party announcements at the club.To place links to your site in the Penthouse of thematic websites.
RESULTS:3 minutes - the average duration of viewing this site26% - very low rate of departures from the site4.24 out of 5 pages - the depth of the user viewing the site
CASE STUDY JIM BEAM / LEGENDARY COCKTAILES OF AMERICA
OBJECTIVE:- Develop Digital-strategy project- Educate consumers and bartenders prepare drinks- Create a long-term marketing tool to increase customer loyalty to the Bourbons
STRATEGY:- Create a catalog of the legendary cocktails on Bourbon- Create a directory accessible form for the consumer- Create applications for the iPhone and Android with a catalog of cock-tails- Placing the disc with the navigator on the bottles- PR publishing thematic magazines and links to mobile applications- Create accounts on social media Youtube, Facebook
RESULTS:Increased leaf cocktail bars on Bourbon 30%
IDEA:In the United States were collected cocktails with its history and legend time gangsters and Prohibition. Carefully restored recipes and legends about the creation of cocktails. We suggest that you try to touch history and feel the taste of America 30’s.
CASE STUDY RENAULT / BIG FLUENCE
OBJECTIVE:Develop jointly with the «Most Creative Club» Digital-campaign to support a new model Renault Fluence at dealerships.
SOLUTION:Streaming video of the 88 showrooms 51 towns in real time.Broadcast live on the site www.bigfluence.ru
RESULTS:16 days51 Russian Cities 1988 Renault dealerships160 people in a team of organizers255 promoters8069 participants14,267 potential buyers Renault Fluence, collected into a single database25,081 contacts in showrooms from potential buyers542,535 visitors BigFluence.ru
CASE STUDY COURVOISIER / PHOTOSESSION
Product photography.
CASE STUDY SCHWARZKOPF / PERFECT MOUSSE
OBJECTIVE:Write material for new product presentations regional dealer.
SOLUTION:Creating a Flash presentation on the disk.The printed version of a presentation in A4
CASE STUDY SECRETS OF COURVOISIER AROMAS
Print advertising.Project «SECRETS OF COURVOISIER AROMAS».
CASE STUDY JIM BEAM / TASTE CHALLENGE
OBJECTIVE:Develop Digital Strategy project Duel TasteDevelop visual communications campaignCreate a website campaignDevelop the mechanics of promotion campaign in social media
RESULTS:50% of people participating in the campaign to visit the site00:02:42 average time on site30.89% is very low bounce rateThe action continues...
TASTECHALLENGE.RU
CASE STUDY DYC / SPANISH WHISKEY
GOAL:Announce to the Russian market Spanish whiskey DYC.
SOLUTION:Integrated campaign, based on key values of DYC native coun-try - Spain.
RESULTS:The goal is achieved
RUSSIAN DYC WEBSITE:http://www.dycwhisky.ru/
CASE STUDY SAUZA / NUESTRO TEQUILA
OBJECTIVE:Develop Digital Strategy project Duel TasteDevelop visual communications of campaignCreate a website campaignDevelop the mechanics of promotion campaign in social mediaShoot video clips on how to make cocktails on the basis of tequila
+ 7 903 158 13 84 [email protected]
VLADIMIR LEVOCHKIN:NEW BUSINESS
IS A DIFFERENT KIND OF FULL SERVICE AGENCY
MOSCOW, DUBININSKAYA STR., 57, BLD. 3.
+ 7 495 545 45 [email protected] ACCORDDIGITAL.COM
RUSSIA, MOSCOW