digital london digital breadcrumbs presentation
DESCRIPTION
thoughts on the age of data supplanting the age of softwareTRANSCRIPT
10.20.2005
Digital Paths and Digital Breadcrumbs:
Social, Data Science and New Business Models
Digital London March 2012
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Cloud is eating the World
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Source: John C. McCallum
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Relentless
"@stoweboyd: Today’s basic Kindle costs 80% less, weighs 40% less, 2/3 less space and holds 7x as many books as the original"
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What do these companies have in common?
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They make up PwC's Global Software Top 20
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Source: PwC
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What else do they have in common?
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All were founded before 1989
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1989 was 22 years ago
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Things that happened in 1989 The Soviet Union left Afghanistan Time and Warner Merge The Exxon Valdez oil spill Tiananmen Square Rain Man won best picture
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The average age of the Top 20 Software Companies is
47 years
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That's partially skewed by the likes of IBM (1911) NEC (1899!)
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Fewer outliers? 31 years
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Growth through software salesis slowing
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Growth through data is not
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The Four Stages of Software Production
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STAGE 1
“The money is in the hardware,not the software”
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STAGE 2
“Actually, the money is in the software”
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STAGE 3
“The money is not in the software, but it is differentiating”
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STAGE 4
“Software is not even differentiating, the value is the data”
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Microsoft's Share Price
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The Age of Software The Age of Data
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Software is a means
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Engagement with customers, partners, employees, and other stakeholders
generates data
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Systems of Record toSystems of Engagement
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“The lumber industry sells what used to be waste — sawdust, chips, and shredded wood — for a pretty profit. Today you’ll find these by-products in synthetic fireplace logs, concrete, mulch, particle board, fuel, livestock and pet bedding, winter road traction, weed killing and more.”
Jason Fried, 37signals
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• Location, location, location• Influence patterns• Customer service feedback• Sentiment• Geographical trends.• Search Findings• Predicting retail and property sales
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Right now, if you think of the data at all, you probably consider it a by-
product
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“In contrast to most traditional survey methods, they [search data] are collected as a by-product of normal activity”
- the Bank of England
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Why not use it?
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Who’s already doing this?
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What you Share Changes What You Drink
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RedMonk’s Developer Intelligence portal
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A New Kind of Data “Store”
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Hadoop at Facebookhttp://hadoopblog.blogspot.com/2010/05/facebook-has-worlds-largest-hadoop.html
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So if you're in businessand you're ignoring
Implicit and social data
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You're doing it wrong
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QUESTIONS
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LinkedIn Members
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GitHub Rankings
1. Java (5)2. Scala (18)3. Clojure (22)4. Groovy (23)
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GitHub Change
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Ohloh Monthly Contributors
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Language Tiers
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For Example
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Photo credits
Breadcrumb – diongillard on FlickrPathway by ^riza^ on FlickrSF in Cloud – SF Chronicle